 Thank you. Wow, very loud. How's everyone doing? Yesterday I was a bit louder when it was about winning a phone. So let's pretend you're going to win something. Can you see it? It's a little Android loudspeaker. So who's interested in that? Oh, now I see a bit more excitement. Okay, so I'll get started. And I'm going to try this. Okay, that works. And who's been to a DroidCon before? Hey, we have two fans here. Yesterday doesn't count, by the way. Who's been to a DroidCon before? Hey, we have three, four? Okay, so in general, I just go around the room and say who's been to two DroidCon, three DroidCon, et cetera. But I think, as this is brand new here, I'll start with one. I've probably been to about six or seven by now. So I'm going to be there from the start if you want. And just wanted to give you an impression of how it all started. It all started in Berlin in 2009 or so. When a bunch of guys started getting together and say, hey, we have no Android developer event in Europe. There's no just stuff going on in the US. So we'd like to get the Android community together in Europe on a regular basis. Google were not really helping you those days and say, hey, let's get it going. And this is where the first event started, 250 people. It was quite big and so big that us in London, I'm based in London, decided to start creating one. We didn't manage to defeat the Germans this time. But I love political jokes. So please excuse me for any political joke I'm going to make. And they did a second event just six months later and got about 500 people there. And suddenly everyone started thinking, hey, Android is big. This is the way to go. We did another one in London, quite big as well. And actually last time I really spoke for a big audience and it was not actually locked up. At Joycom, my first presentation was in Berlin back here before. 550 people. I bring my computer, a bit like today, plug it onto the system, crashes my presentation, deletes it, nothing. 15 minutes, presenting from an Excel spreadsheet. I was extremely popular at the end. People were like, what the fuck is this? They were like, dude, I just don't understand. He thought about figures we can barely see. So things have improved since. It took a while to bring everything in place, but this time we didn't delete my presentation. So I can stay longer, like you need. Last event we had in Berlin was about 650 people. That was really good. And for the first time then, we really started having a lot of people interested abroad to organize more joy times. We had one in Bucharest a few weeks back, a few months back. That was pretty fun. I wanted to actually show a little Joycom with the parts of things in Bucharest just to showcase it, but I didn't have time to do it. I was trying to do that in the taxi yesterday. Imagine doing, like, aligning all these little droids in a taxi. Sorry, but the roads are a bit like. So I'm really lucky that they managed to be all lined up. Then we had the Alieven in London, once back or so with Kieran being there and that was a really fun event. But I have to say, we only reached 650. And here, for the first event, well, let's go back. For the first event, we managed to have 550 people. And that really fits that. So, hope to you guys. Really great job. So I hope you enjoyed the process. The first Joycom I've been to and ever since it's been like this, we asked everyone on the first day to step up and introduce themselves on the mic. 550 people. If I do that, my whole presentation is not going to happen. But what I'm going to do is ask you all to stand up. Come on. Look around you. Find someone you don't know. There must be someone you don't know around you. Go further up. If you can't find anyone next to you, just go further up. I see a few people who are not talking to anyone, like you too. Come on, go around, chat with someone. Go back. It's not acceptable not to talk to anyone. You, the whole row there. Under it goes through the whole, through the road and get everyone chatting if you've been. Not talking. Come on. I see you there. Just go around. Go to the back, go chat with people. No one's going to see this at your seat. So, who's met someone super interesting? All of us. I'd like to have all hands up. Come on. Now you know this is what Joycom is all about. It's about meeting people. It's about finding what other people are doing and just exchanging ideas and changing paths, coming back later, doing things together, creating new open source projects, so on and so forth. So keep the spirit going. And I'm sure that throughout the day today you'll keep it going in the future as well. What I'm going to try to talk about if my remote control works is about how in this world the world of application and the world of mobility is a lot of cliches. A lot of people are talking about things and really half knowing what they're talking about. And I'm just going to bust a couple of cliches here today. It's going to be very simple. You'll see. Nothing particularly bad. I think this remote control will work. So I'll use the foot control. Foot control doesn't work either. That's annoying. What is this? It's a roti. Yeah, it's pretty good. Yesterday I was told that you guys are fond of roti. Where I come from, we also love roti, but it's a very different thing. It's a roast beef, very often actually. I'm sorry to say that. It's very politically incorrect. It's also the name we give to the brits. And this is about, because we believe they really can't cook. So especially when there's like a rugby game, we call the brits the roast beef. And which is my language, the roti. So there you go. This is a bit of... So you can see there's one thing we have in common. We love food. And we love to keep on the brits. Sorry, there's a couple of brits in the room right now. But other than that, let's not be politically correct. All this to say that I'm French. And one thing we know about French is that they don't know anything about technology. So I'm really sorry. You're going to hear about technology from French person. The only thing the French have gone through technology is this thing. Has anyone heard about it? Who's heard about that? One hand. So for those of you who haven't heard about it, this is the mini-tale. In the 1990s, the French government decided that they would do this kind of closed internet that would be accessed via this kind of remote terminal that they would give away to everyone in the country. With about 14k bandwidth, you would imagine the kind of screens that we have. It was really entertaining. So that's my youth. I started going online with this kind of stuff and that's where you get in the end. So you can't really trust me for technology. But I'm very opinionated. Can anyone pick the quote here? Steve Jobs. Steve Jobs, exactly. And what I hate about the way technology has evolved lately, especially in modern times, it's all black and white. It's all Star Wars. It's looking good versus evil. Or in that case, the dots are good. And then not evil sometimes. But frankly, do you really want a black and white story? I'm going to just give you the black and white story that's been told in the last few years. 2004-2005. Who was doing mobile application development in 2004-2005? This is where I'm showing my age. I had a couple of hands up. Well, do you remember those days? It was awful. It was dark. Like, fragmentation was there. It was just impossible to sell an app because you had to go through OEM or through operators. There was no fun in this world. And then Steve Jobs came. The light. He saved the soul before it was reliable. Yeah? And suddenly everyone could just become rich by doing mobile phone applications. And it was absolutely fantastic. I got three stories, but then the story goes on. That's Android arrived. I didn't want to cut everything. Like, fragmentation started to come again. There was all these devices all over the place. Not just one. A lot of people would say they were ugly. The user interface was just completely random and so on and so forth. And just fucked up everything, really. And then, if you believe the world now, it's always Shania 5. Shania 5 is going to be the new light. No more fragmentation, simple to develop for. You're going to be able to, no more app stores. You're going to be able to deploy your applications everywhere. There's a black element coming next. You can see it coming. I don't know if any one of you has tried, I mean, in the UK, I've had a lot of phone. And recently, I've sent to one of my friend a WhatsApp invite. And they go on the phone and they go on the WhatsApp website from the phone. It's blocked. So, no way to access WhatsApp from a phone because, obviously, they know that they're going to cut some of their revenues. So what's going to happen with Shania 5? Does that mean that over energy can suddenly start where you can get that and then come back and so on and so forth? So no more app stores, but we're back into the operator problem. What do you think about this back-in-white stories? The whites, the iPhone, the blacks, the Android, or I should say white and green, maybe. And recently, I've noticed for the news, but Stephen Hillock said, oh, there's a certain consistent comment and the blue note here is in the middle. And it's not really black and white or black and green, but there's going to be three covers. There's a big problem. And one of the other big problems is that and that was going to get invaded. That was interesting. So black and white is dead. It's all about gray. And actually, you see those guys, do you remember this guy when he had black hair? He had gray hair. Why is he gray hair? He suddenly buys patents. Google and patents in the past used to be like, no, no, no, patents are for people with illusions. People who just can't innovate all the time. Well, let's buy a Motorola, just in case. Look at the guy on the right. He did a lot of cool stuff, but one thing he did as well is like, you know, but he added Microsoft to my patents as well. I was like, Apple, Microsoft in the same can? He was like, no. So yeah, you can't be black and white anymore. You have to think gray. You have to think old. Just think in the middle. Try to find your way in. So what I'm going to talk about in our presentation is therefore a few cliches where people try to make you think black and white and then when you will have to think a bit gray and try to kind of highlight what this gray is all about. So the first thing is you, the app developer. For a long time, people have led us to think that the app developer was the guy who was coding on his own and doing his application and becoming great and so on and so forth. But it doesn't work like this because the app developer might be just hiding away and just wanting silence in order to code and so on and so forth. But people were always comparing him with the designer guy, the UI, the front-end guy, always beautiful, always really nice stuff around who was always getting all the attention. But the reality is nowadays they have to do a couple. You have to have a designer on one side, you have to have an developer on the other. But I'm French. Couples do not exist. You know the Minasatois? So you have to have a Minasatois. And you don't have a Minasatois. I'm afraid this is a very masculine environment. You need a back-end person. You need a designer. You need to have the guy who takes care of the server and so on and so forth. So that is the new Minasatois of software development and application development. The designer, the developer who does the leading stuff and the back-end guy. At the same time, we all know a team doesn't need to be all together at the same time. A team can be virtual. It can be anywhere. And maybe money from being a team doesn't mean having them around you. You can just work with different people around the world. So that's where ODS comes in. So that's the first thing. Teams are changing. Application development. Reface application development is changing. I kind of hinted on that. And HTML5, I know what I'm thinking about. It's beautiful. Frankly, there's that great stuff about HTML5. But then don't believe it. Don't believe it in this kind of like unity. Because if you start looking into HTML5, you realize that there's about a zillion different approaches for HTML5. Different frameworks that are available. I'm just leaving you through here. And anyone here can just like grab some WebKit and create their own framework. I know a lot of people who are writing their own HTML5 frameworks for different stuff. So it's not as simple as it sounds like. It's not as unified as it sounds like. As a matter of fact, I don't know if anyone of you has been looking at different pen sets and what they support. I know it's like fairly seeable. It's a website which is like Google-based. These are the various HTML5 attributes that are supported by various websites. But there's phones. And you have a lot of orange. A lot of red. So HTML5 is not going to say everything. At the same time, whenever I go to who here is feeling on a Web versus app panel or discussion or attending something of this nature. What was your feeling? Like black and white, eh? Like sometimes the other will say one thing. The other will say something else. And they don't really listen to one another. At the end, you feel like what about others? I've heard people preaching on both sides. That's exactly my feeling. And whenever I've been on these things I feel that the application developed for God is really the nature of God. It's like the tooth cooler. The dentist of the old days. It's like, you know what? I'm not a doctor. But I can tell you that if you tooth hurt, it will not hurt anymore. That's kind of normal. It's kind of cool. So that was the only option. In order to do a certain number of things like UX and have like responsive interface and so on you need to donate it. And you can't really explain why it works, but it does. And as a matter of fact, if you take a look at what people spend their time on on Android and especially, they spend most of the time on apps. However, the value is so therefore doing apps is cool that this, you know, you will have time from people. However, if you take a look at the famous long tail, the long tail in mobile is not as thick as it is in the web right now. So you take a look at the 10 top application, they take about 40% of the time of people. When on the web they take the top 10 website and they take about only 20% so the tail is a bit thinner. But there's good things coming and I'll talk about it later. The fact is that apps, a lot of people hate apps because fragmentation. You start on one platform then you need to do it on the other and then the platform is just super fragmented and then you take forever and it costs you money and so on and so forth. The fact is, and that's what I tell us about fragmentation, people who manage to deal with fragmentation are rich. Now you take a look at Javayani in Blackberry. Who does Javayani or Blackberry here? Couple of hands. Super fragmented and in Blackberry it's just pain. Let's face it. But, people who made Blackberry apps and did to any apps are happy because they managed, like, everyone else walked off because they thought it was just too difficult and too fragmented and those guys managed to make a lot of money and a lot of the Android developers and Sydney developers and so on and so forth. So there's a reward to managing difficulty. That's the first thing. However, you have to give it to Android that today this is the innovation platform. Like, wherever I go to a hackathon or whenever I go to an event that kind of displays the best most promising apps at the moment, Android is always there, always first. So, I think here is the right place if you want to be innovators. That's a good thing. One thing though is, as I said, I'm rather black or white person. I'm going to give you the grade. All these apps here are what I call grade apps. Have you heard of any of those? Financial Time, Facebook? So I couldn't go and explain some of them but I was lucky enough on Tuesday to optimize with a guy from Facebook who actually explained to us how they managed to do their platform. As a lot of you are pretty technical here I'm going to show you the slides. So this is how they started on doing the Facebook apps. They used to have bad browser, good browser, Facebook icon, Facebook friend variable and over time they managed to kind of get to that stage they had a single platform that was managing all the various websites and then the iPhone app and the Android app. This is what they're doing now. They have this thing called FaceWear that allows you to basically take all the web content into an ATV and that's what it looks like. The container is native but all the content inside is all web. It all came from the end.facebook.com So great works. Very simple, great mix things because if you look at this side obviously this is much simpler to manage than the one before. So things can be simple and so on. The other thing that a lot of people think about at is you make money by selling them. Sorry about that. Most of you in the room know that on Android if you try to make money by selling that this is probably not the way to go. And the fact is that even people who sell their apps nowadays only sell them because they want to make money from services. I know a lot of public companies who are actually making much more money by the service they offer after an app has been successful than they make from just setting the app itself. Because of that nowadays there's going to be many things. There's the CD app. That's basically I don't know how it works here in Europe. If you want to get a job as a software developer and you haven't got an app on Android Market like you don't even need an app like you can just pretend that you can do Apple, you can just show it to me and you can just put on your CD on a perfect Android developer if you don't have an app somewhere that proves it then you're nothing to me. And that's becoming true for individuals but that's also true for companies. A few other... there's loads of different business models here who write apps. The ones I quite like is SwiftT. Who uses SwiftT here? No one uses SwiftT keyboard? Oh, quite a few hands. So, for those who don't use SwiftT keyboard or go download it, it's free, it's fun. If you type in Faster Atlas it's pretty new. Good. But the company was a company what they do is they do AI and they do natural language processing and they wanted to supply their technology to something and they had no idea what and then they thought, hey, maybe we could do interesting keyboards that actually help you type because they understand what you're talking about. And they did that beautiful keyboard, they locked the doors on the couple of OEMs and for manufacturers all in pay. There's about 10 other people in the keyboards out there what would I like yours? What would I need your money for that? I got to touch their heads like they are famous sounds like a beautiful one. So they didn't have but they don't do Android Market and in no time they were one of the top 10 downloads and they suddenly started seeing a lot of people coming to the table. Why? You're very successful, it looks like what you're doing works cannot actually buy it to put on two every single phone I'm going to ship from now. So what you could see the company was a technology company who doesn't have to get recognition to really belong to them as a technology company they want to be. So you have to think differently about apps and this is just a few examples. But it's a busy state field a lot of people look at the world of apps and say oh there's too many apps how am I going to differentiate? Well have you ever asked anyone what is too many too many compared to what and we all engineers here or hopefully the majority of us and when someone tells me there's too many I say too many compared to what so I've been asking myself a question and I started doing the math too many apps what does that mean so I compare different platforms to the number of apps there were compared to the number of downloads of apps there were and you do the division quite simple it's like average number of app downloads per month per app and suddenly you have very interesting facts you have the fact that not there is probably the best platform which you apps in than Android and that Windows 7 this fact that it doesn't sell anything is already over really crowded compared to other platforms because it doesn't sell anything there's no download but still 35,000 apps because they can't pay people to do lots of apps so what I mean by that I say okay yeah it is a bit crowded but at the same time I have a feeling of some places that are crowdier than others but the real place that I want to measure against is the web are apps crowdier than the web most of the startups I know nowadays launch apps rather than websites or really concentrate on the app element are they right to the core role so who believe they're right who would start their start launching an app who would launch their startup launch with a website wins how many websites are launched every year 21 million do you see 21 million apps there no 21 million websites so you tell me there's a lot more traffic on the web well let's do the math here are the figures you can do the math in your head 255 million websites out there today 21 million every year and then you do the division and the number of downloads or page views per month is 2.6 billion or 2,600 billion which is 11,000 page views on average for websites who doesn't need a web CEO who doesn't need a website start here how do they fill 11,000 page views a month not a really good visit then you start dividing that by let's say imagine half of you users are new users and half of them are repeated users it means that you only have 5,500 new page views a month for new users and then you imagine that every new user actually sees three pages on your website well let's use five because it makes the math much easier because I'm just doing it right now so five page views per month per user on average and 5,500 new users that means that for new page views per new users that means that there's only 1,100 new users per website for months compared to 3,300 new downloads every month why does he tell you you might as well launch an app rather than your website but those who wanted to launch an app were right okay it's all kind of like nothing scientific here but as I say what I like to do is bring the grey perspective and discuss it rather than just hide this here no one shows these kind of videos out there and by the way people tell me A you never put any of the sources onto your slides I don't make up the stickers if you want to find out where they come from just ask me, in general I try to put it down at the bottom if it's not very big but it comes from different sources and the page would be actually like a source of slide but it's actually all top of the data so we just proved that doing apps for a website was actually not that crime the other thing that people tell you is hey the problem with apps is there's only one app store I've been to events I told you I'm French I did one event in France in my life and I talked once in my life on the other French event and French is quite weird because app stores through roles sounds the same as app stores singular what that meant is for about 35 minutes I talked about app stores through a role and then I walked out of my presentation and people looked at me why did you only talk about one app store I waited 35 minutes of my life I decided I was just speaking French anyway that was the end of it but how many app stores are there was figures okay I'm going to give away like a lot of stickers to people who give me figures they are smart developer figures if you want to give a smart developer okay okay 10 okay so I'm going to give you a figure which is we wrote a website that tries to list all the apps for what's on the panel we reached about 114 now I was chatting with a guy from China the other day he was telling me that he believed in China with 6000 I don't think Chinese I don't think I want to list all the Chinese apps stores out there because more than everyone in China just like give away different apps cracked ones non cracked ones on their websites and so on and so forth but the reality is there's quite a lot of them and more and more people concentrate on app stores to distribute their apps but what you have to think about is do not concentrate on one app store play them one against the other I mean Amazon is very famous for distributing apps for free but when you do that you actually get very interesting results where if you have free apps in Amazon for one day your downloads in Android market are going up I also had people telling me that by doing this on Amazon they had the iPhone apps downloads what was going on unbelievable people talk and when they talk with their friends they actually talk with their friends across the platform that's quite a scary thing but you have to think about playing them against the other but also there's always someone willing to feature your app and if you're featuring a small app store that's only for let's say Germany you will see your downloads go up in the Android market as well and so you have to be clever about these things and one thing that people will take a look at me and say hey why are you always fishing about app stores why are you just talking about kicking their butt the reason I do that is because I believe the app store belongs to the developers I do it people will tell me all of the app stores are controlled by Apple and so on and so forth no they're not that's it and the reason I say that is because we are paying for the marketing of the app store it looks really good when was the last time I paid for it is it to get from taxes or anything no, here's where it comes from 250,000 new apps every year writing an app depends on where you are $5,000 probably to cheap in some countries probably to pay some others depending on the quality of the app and so on so forth I think that 20% of that money is then spent on marketing so a lot of people just stare at me at this point what do you mean I don't spend any money marketing my app so who came here thinking of talking about their apps to other people, to a new journalist to an OEM something like this three more than that I know a lot of people telling me about their apps you're here because you want to learn because you want to tell the people that you did the school app and you'd like them to kind of have a look at it download it and so on so forth if you go to events you're spending time on these things you're writing your website hey, I'm available on Android Market you spend time trying to get people to your website to send them on Android Market basically you spend an entire budget whether it's real money or whether it's time and so on so forth marketing all these apps stores out there and 20% is actually you know in my team multiply those 250,000 new apps by head by this figure, $1,000 you get this huge budget here which is our marketing budgets this is what we spend marketing, Android markets, apps stores and so on so forth how does this compare once again it looks like a huge figure but what does it compare to or here are two figures so 55 million so 55 million compares to the 400 million budget of Windows 1.7 so 1.8 of Windows 1.7 launch budget hey, not bad given that none of us here are suspicious of Steve Jobs or if someone else someone is, just send me an O and you can buy me a thing later I'm walking it, I mean we can choose a nice place as well go out to Steve Jobs and then you compare that with the Apple advertising budget in 2008 so you're about a tenth of that that's not that front of you I mean none of us are that rich so what I try to do here is try to take a couple of things like whenever I tell you what is an app what is the app economy they always tell you apps is what you love to see apps is just technology there's like an Android app, there's an iPhone app there's this app as a business model you take your app and put it in the app store and you get money back and there's just one thing what I tell you is not the case and what you hear for and what you have to do to be successful in this space is to challenge the statements put the no there and decide for yourself and find out for yourself what this great world in the middle is do you like this presentation you can screen now if you want more information you can ask questions now you can also contact me on all of these kind of communication methods there but a couple of questions would be fun oh I need things away for actually there's always very few presents only for women at this conference so I would have a women t-shirt for DroidCon London for all the women in the audience it's a small size so who wants it who's small size women here you're going to have to fight you're going to have to have your question question anyone as a t-shirt it's a bit now the pressure is intense ok we have a question otherwise I was going to give each someone a life can you pronounce your name Tebow French names are awful it's just way too many way too many names it's simple any other questions under the bright V questions we have a fantastic singing android book loads of questions it's amazing how Gregory works and then people want to touch corruption as long as you and me reply to what's the question my last name is Rupino you explained about the black and white stuff that is Apple saying android has coffee we have a lot of such things happening so what happens to innovation in this case and what happens to innovation what's your perspective which means for example I'm a developer today I start development with android and tomorrow there will be some other OS or there will be something else that comes up and I start looking for it and is it just about this or is there innovation or is it competition itself is driving innovation what's your perspective last question I'm going to try to restrate it a bit and then if I don't answer your question you can just come back to me later there's different things to this first of all I believe that innovation and greatness is absolutely crucial because a lot of people try to just stay in one side of it and you can do good innovation you can try to push the boundary of the platform and so on and so forth what you're going to be able to do if you do that is re-collect for android you're going to have a market for this as I mentioned I mentioned Squikki I mentioned like the guy from iris I think that is absolutely cool I love AI that's what I used to do when I was a developer so I believe it's like cool things that are very very integrated into the platform there should be innovation there however I believe innovation and greatness has done the biggest rewards because it's going to be portable it's going to be able to go across some of the guys I mentioned there in my bracelet they have a fantastic gaming framework all html5 based that allows you to port games like all the poms and stuff like this onto html5 and play poms with two people on two phones even though they could be on two sides of the planet all html5 based that kicks ass and I believe this is people who say look I'm going to build like a native framework but I'm going to put an html5 thing on top and it makes it very easy for people to do stuff and so short answer I think there's really two directions and it's really down to you and what you'd like to do and what you think you'd do that kind of an answer so if you win the first question wins I'll give you the one if there's bits and bots missing just let me know I just bought it in Hong Kong so there might be and I have bits falling and stuff I have no more things but you can still ask a question that's cool there you'll see open source open source I think open source and paperboards are two different things and you could actually I used to now just in case you throw me something I used to work for Sydney and I used to I moved from Sydney to Sydney Foundation because I've been working with it for a long time so I think these are open source and patents are two different things you can create patent pool and patent pools are actually extremely powerful stuff and I believe in patent pools I think this is great patent pools are great the kind of thing that basically you bring all the people that have patents on them together you force them in some ways to kind of give it away to the community with some kind of rule and restrictions but if you don't do that you end up in the kind of patent world that we're having now and I believe with that idea and what they do the patents pool system that they have in the Foundation are the way to go there was a question here if you speak out loud I'll repeat the question now I have to think hard about like the company I know that really effectively only is on ads and ads money because most of the companies I know say they do leave on apps but really they live in services on the back of it or in technology I really struggle to find a company that a buffing game some games is different if you do games you live in a separate world if you do games some of the stuff that I talked about you live in a great world because you use a game development framework and you can sell your app on stream but the rest of us I think they there's no other ways so does anyone here know there's a game called PA it's a voice acting game simple is very simple you have a space shift and you shoot at little UFOs that are attacking you so you are and the space goes up and down and you do PA and it shoots and you can download it it's a lot of fun we actually could do a joint session where everyone screams at their phone later on you're going to have a lot of fun they made about $50,000 of downloads of sales they made about 10 times that amount in services simple the brand sees that and say absolutely fantastic the attachment between the user I want to do similar voice acting I want to do something that interacts with my brand in a similar way so they break that principle they put it into loads of other markets and they sell services good example I think it's almost time to go I was enjoying myself I'm sure it would be cool thanks a lot you can find me thanks a lot