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Born Free CEO Offers a Different Way to Solve Problems

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Published on Apr 12, 2011

By now, you've probably seen or heard about Bob Parsons, Go Daddy CEO shooting an elephant and posting the video online. As you can see, I have a much different approach to helping people and wildlife coexist.

I am, Will Travers, the Chief Executive of Born Free USA http://www.bornfreeusa.org. I have dedicated most of my life to wildlife issues since living as a child in Kenya while my parents, actors Virginia McKenna and Bill Travers, made the classic wildlife film "Born Free" (1966). In 1984, I co-founded UK-based wildlife charity, The Born Free Foundation (where I am also Chief Executive).

I am a Fellow of the Royal Geographic Society, a founding member of the Captive Wild Animals Protection Coalition, and a member of the IUCN (World Conservation Union) Species Survival Commission Reintroduction Specialist Group.

I welcome the opportunity to meet Bob Parsons face-to-face on a national television news program to discuss elephants -- or anything concerning wildlife conservation and animal welfare. He certainly has a lot to learn and I am happy to try and help (I'll even buy him a nice veggie lunch).

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