 Hey, what's up guys? It's coach Ben from soccer entrepreneur in today's video. I'm gonna be talking about What is the thing that's keeping players? from coming back and training with you and this is something that commonly I get asked all the time through email and a lot of times trainers are going to Get a high volume of players at once and at the end of the month a lot of those players leave And they don't know why that's happening They are confused they get down. They think that their program isn't good anymore And they don't know how to correct that So the first thing I want to kind of chat about is What is the thing that's bringing players to your program in the first place? And this is something that you have to figure out. I can't figure that out for you But you have to sort out Why are people training with me and once you understand that? Then you need to kind of dive a little bit deeper and figure out Okay, what are the things that I need to have set up that are going to keep the players coming back all the time? Not just for one month, but for month after month and you also have to think about what type of commitments You're asking from the parents. Are you just allowing them to come? Whenever they want or do you want them to come for a certain amount of time? And that's a mistake I made early on and if you watch any of these videos you hear me talk about the mistakes I've made and it's funny because I've had conversations with coaches recently Who have watched these videos who have listened to the podcast? They do get my emails And they've even gone through the books that we've published and They want to try to You know like redesign everything and do think they're do everything their way if I was you I mean, I'm not the only person out there who has created a successful soccer business, but I Would tell you that you want to duplicate something that's actually working And learn from someone who's already been through mistakes. This is why I created soccer entrepreneur I want to help more trainers out there figure out how to do this rather than them go to through all the mistakes I went through because I've already gone through literally every single possible mistake And when I didn't figure out how to get players coming back and training with me That was a really hard time for me because I kept Having to search out for new players month after month if I had 10 players one month and five dropped out I'd have to go find five more and that put a lot of pressure on me because I was always constantly having to try to figure the next thing out and Once I started to really dial in why are people training with me? What's the thing that's bringing them back and I'm gonna boil that to kind of three different things But once I figured that out it made it a lot easier for me to have players Consistently in my program this way. I know I have let's say for example. I have 10 players in my program I know next month. I'll have 10 players I know the next month after that I'll have 10 and my schedule set so I know I can build around that schedule instead of having to Frantically having to go find new people to be in my program every month and that's a big problem I see is a lot of players have a lot of turnover and That's something that you have to build figure out on your end but I'm gonna break this down to three things and These are the three things that really helped me is What is the training experience like and this is the thing only you can kind of do on your own But you have to sort out Why or why is someone training with me? What is what am I doing different that they can't get in club soccer or on their high school team and what makes you unique and That's something that you kind of have to figure out like I said, but you have to figure out exactly what that is what is what are you doing that's better or different than everyone else and Why is someone gonna want to come back and train with you the second thing is The relationship that you have with the player and When I say there's three different things. These aren't in any particular order, but I see a lot of times Coaches are very standoffish with the players or the families in their academy. They're not going to Take the extra effort to be on a 30-minute phone call with the parents about Something that their their son or daughter needs help with or they're not gonna show up to the game On Saturday at seven o'clock in the morning to go watch them play in a big game Or they just won't take the time to get to know people personally and this is the thing you have to understand is People who are in your academy you want to treat every single person like they are the only person in your academy And when kids get that kind of attention that makes them feel really good And when they can look at you as not just the soccer coach, but as the mentor Then the whole Relationship changes that that makes you the person who is the authority and soccer in their life And when you have that set up Then that player is always going to want to train with you They're gonna have a much higher higher level of respect for you Especially if you are a committed person to them and show them that hey I really care about your success on and off the field. So your relation your relationship with the kid And with the family it needs to be at a high level and that's something that I Mean, I can't really teach you how to do that's something that you have to do kind of on your own And if you're not willing to take those steps, it's easier to lose clients in this business because They don't know that you genuinely care about them or not like anybody can just go do a one-hour session Show up do a great session. Anybody can be a great soccer trainer But what happens outside of that is actually I think even more important How how you care about the player how you care about the parents? Like what sort of things are you willing to do outside of the session for them? This way they can build more trust and belief in you as a trainer and the last thing Really just comes down to the accountability. So what kind of accountability does the player have? outside of training with you and Really what I mean by that is what are they doing when they aren't training with you? Are they just going home and Watching YouTube videos or are they doing something specific that you're asking them to do so this way they can get results faster and They are being more accountable to you and your program this way when they see you They're proving that they are doing something on their own and a great way to think about this is People who need to lose weight if they hire a personal trainer If they train with them five days a week and they have awesome 30 minute sessions But when they go home, they eat terrible those sessions are useless and the trainer at that point Doesn't look like he is making any progress with his client because he can't control what they're doing outside of his 30 minute session and What you want to do as a trainer is you want to have full control of what's going on outside of your sessions So if you're training people once or twice a week You want to make sure Between three and five days out of the week when players on their own They are following something that you're giving them to do and this is only going to add more value to your program When you start doing things like this and I talked so much more about that In my book called the start up soccer Academy, but I think it's really important that if you figure out those three things People aren't going to want to leave your training program They're only going to want to stay and refer more people to you Because the trainer who helps the most the trainer who cares the most is the one who wins and it's funny like in my town I See a lot of times Parents who call me they asked me about, you know, am I gonna actually come to the game? Am I gonna actually do the things that are on my website and the answer is always yes Like we're always going to take those steps We're not going to just talk about doing something in one of our programs and then not go to do it We're gonna give everyone, you know, ten times of what they paid like ten times the value of what they pay for This way I know when one person comes in our program Whoever they are friends with whoever their teammates with we have a high chance of Getting those players to join our program too because we know if we do a great job They're gonna want to refer other people that they know into my program So those are the top three things that I would focus on if I was you if you want to make sure players are staying in your program If you have any questions on that make sure shoot me an email at start your soccer academy at gmail.com Below this video you can see all the different resources. We have you'll see my book my email list You can join that for free. I send one email out every Friday right now We have a video that goes out once a week on YouTube. So make sure and subscribe to our channel I have a tip that goes out about how to start your academy and this also is relevant to other sports, too It doesn't matter if it's soccer basketball football like if you're doing any kind of private training I like to make this relevant to all sports, but specific for soccer. All right, that's it guys Thanks for watching and I'll see you next time