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How Klout Is Using Analytics To Measure Social Media Influence

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Uploaded on Jun 22, 2011

What's your Klout? By now you may have heard of the social media scoring company, but how do they measure influence? We recently sat down with Dave Mariani, VP of Engineering at the rapidly growing firm. Dave has a history of working with big data, and is right at home with Klout. Dave discusses how Klout works, the networks they currently measure and plan to expand to, and how they are helping brands connect with consumers. Watch the video and see how analytics and social media are being combined in a unique way!

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