 I'm a marketer. All right, I'm not a I'm not a CEO. So as I get into building a team now I'm a CEO now. I'm running and I'm managing people. I'm dealing with HR. I'm dealing with payroll I'm dealing with compliance issues and legalities and I have zero interest in any of that bro I'm a marketer. Yeah, it's it's pretty incredible I read that heartfelt note from the woman who came down to see you at your at your event last week Who didn't even have a cell phone and you turned her into a millionaire She she kind of Spills it all out there. So you got to go follow Ricky. That was on his Instagram really inspiring, but you know You're a guy's been selling a hundred units a year for years and years by yourself as a solo agent making a netting a million dollars as a real estate agent and number one remax agent when you were at remax in all of Alabama and the cool thing is you see to me You kind of see through the forest through the trees so clearly as you just described I mean you're in all these different spaces and you're excelling at all these different spaces But that's 20 that's Ricky 2023 now take us back to Like I knew you were a college football player, which I think is cool I don't you don't share that too much, but I picked it up in one of your your Pieces of content I'm like damn this guy walked on to Alabama. So give us a little bit of the football career Because I think that that story needs to be told when I was in high school. I was a freshman I played every sport up to that point basketball baseball soccer Everything I could really get into never played football Until I was in high school. So when I was a freshman I stepped on a scale and I think I was What was I like 150 or something like that? I can't remember how much I weigh, but I was I was way bigger than You know the other freshman in my buddies and stuff I was like, huh, you know, like maybe I can play football so so I tried out and You know decided that's what I was gonna do and it went well So freshman, you know sophomore junior seniors I played four years in in high school When I was a junior I was a starter on varsity I was playing outside linebacker and then I moved to defensive end as a senior and then back to outside linebacker in college and So I had a full paid scholarship to Marshall, Missouri, which is an NAIA school and That was cool because that my college is taken it was paid for the only problem was it was like a 20-hour drive and I was 18 And I didn't even know if I wanted to go to college. So I went there for a year. I came back I did a I did a semester at Faulkner State Which is called coastal now here in my local area then I went to I Went to Alabama where I was gonna walk on so I wasn't invited walk on To Alabama, but by the time spring Trump spring training came my body was just completely shot You know, I was like running like six miles a day uphill like Like lifting twice a day like my body was totally toast. I was like, okay, this isn't gonna work I was aching and everything else So I was like, okay, what am I gonna do now because I'm not gonna do college All right, and then I ended up fell in a history class at Alabama That one semester I went I was like, I'm definitely done with this. What do I do? Real estate's one class, you know, get my license You know, same opportunities as people that go to college for 10 years to be a doctor or lawyer I was like, I'm gonna do that So that that's really how it all played out, man and I just I really love football, but my body just wasn't at a professional level to be able to withstand the You know, the the 20 years are working out, you know So, but then I ended up pursuing other things, right? So I got into I Got into martial arts. So I got into Japanese jujitsu was the first one That was in like 2004 ish three or four. I got into that and I pursued that I got my black belt there That was like 10 years worth of, you know, training there and then I also Did you know, so I traveled and did jujitsu matches all over the country and ended up doing two MMA matches And then I got my purple belt with 10th planet jujitsu Really and I did that for like I did martial arts for well over a decade And that was just a piece of my life and then that was just another thing It's like I'm gonna go be a world champion And so when I was 32 10 years ago or so The last match that I did, you know, I went all through the tournament made it to the finals the guy at the finals was a diesel and He rode me like a you know He just rode me the whole time because he knew that if he knew that if I could get his leg it was over You know, but that was his game plan just keep me down and don't let me get his leg And then he eventually got me. He got my arm Right before we went to overtime But my neck felt like I'd been in a car wreck like whiplash for like three or four days and I was like, okay This I'm not gonna be a world champion here What else can I do right and that was right when I was like, let me go teach agents how to crush it So like every like I always had to have something occupying myself that I could go be the best out in the world You know anything that I was doing outside of my day-to-day job Was a side hustle to become number one in the world at it So like I was going to school side hustle was football to be the best in the world When that didn't work out. I was doing real estate Let me do martial arts to go be the best in the world at it when that when I finally ended that chapter in my life Then I went to do real estate, right and then my side hustle was To be a real estate coach to go be the best in the world at it. It's like I always had something occupying my off-time That I was pursuing to become the absolute best in the world at whatever that that side gig was Right, so that's interesting to talk through that because I never really thought about it like that but that's literally what my life has been a a series of Day jobs with side gigs to be number one in the world and it's cool because the side gigs I Mean the last side gig right becoming a real estate coach actually turned into my main gig And so now that's my day-to-day You know and now my side gig is becoming number one business influencer Right, you know in the world So it's cool Yeah, we're gonna unpack some of that stuff because you have like a David Goggins type of discipline and the people who achieve it You're level typically do but your career arc is incredible So I'd like to break down, you know the agent side your journey through being a top agent Which most people would stop there when you're when you're making a million dollars a year and you're crushing it You're number one that satisfies most people so that that's one story I want to get into then the coaching thing you did it like no one else has ever done it And I want you to get into you will go down that path and you got some really cool insight from legends like Gary Vee and You started doing all your coaching for free and that's blowing up now So I want to get into that. I also want to talk a little bit about your investing side your Your personal branding because I don't think anyone does social media as well as you as an agent in all of those buckets agency coaching investing Branding events and you do it all yourself and it's and you're giving it away for free Which is you've just kind of flipped the industry on its head in those areas But let's start with being an agent just so people don't know you and I you got to go follow Ricky Karuth easy to find on social and his contents just helpful We have five agents on our team here in Baltimore out of 30 that are just they're Ricky Karuthites They do it the way he does it talk to buyers and sellers weekly email the stuff works Hmm. So but agent-wise You can you start selling real estate where you immediately just crazy successful or Jeff to ride it up and down That's a 21 year journey, but highlights of the agent career. How'd that work? Took me eight months to make my first sale didn't even know if I wanted to do real estate once I committed I was all in to me eight months. I was roofing houses and doing real estate on the side then I Made a couple sales had a couple pinning had a couple listings went full time So I made them from there for about two years. I made a million dollars and Because the market exploded it wasn't because I was some kind of special like gifted person It was because the market just exploded and I was a hard worker So I took advantage and I took that money and started flipping houses borrowed a lot of money to do that as I Grew that business when the market flipped I lost everything because of you know all the debt that I owed and The houses weren't worth anything. They dropped in value so quickly. It just it was just a down spiral So I ended up losing everything went bankrupt was sleeping on friends couches sleeping in my car. I was eating out of people's refrigerators You know, I was just completely broke Had nothing at all lost every little thing that I had So I went back to roofing and then I got a job on an oil rig Did that for like two to three years in 2008? I was laid off in the old rig got back in the real estate. I just took everything that I learned from losing everything Which was don't get into bad debt if you're gonna take debt make sure it's good long-term debt You have a long-term plan with that debt and You know, if you want to build a large real estate business that never gets affected by the market build it on people Not deals and build a huge database of people that never forget who you are and we'll always, you know You know love you because you love them back and they you know, they'll always do business with you and refer people to you It's real simple So but I didn't do that in the beginning. I just did a deal and threw them away did a deal through my way They threw me away too They didn't want to buy back in this over inflated market and I could just go call 10 more people make 30 grand today So I didn't need anybody but at the end of the day I didn't know I did need people and I needed to build a database from the market crashed But I didn't know that in the beginning so that's something I wish I would have known but But I'm glad I didn't because it made me learn and go through that what I went through So then from 2008 to 14 I decided I was going to be the number one agent So by 2014 I was the number one remakes agent in Alabama so it took me six years after actually learned everything and went through that to Actually execute to the level that I'm number one And then that was the first year I did a hundred deals and 14 and I did a hundred deals through 14 to 21 So eight years in a row. I was the number one agent my entire MLS those eight years I was the number one remakes agent three of those years top five every every one of those years And then in 2022 about a year ago. I kind of stepped halfway out of production dad handles the day-to-day listings and sales I still handle marketing and consulting and stuff like that lead gen stuff of that nature and So I've got kind of like Not even a whole foot. I'm like I've got one like I've got like two fingers in in the day-to-day sales stuff with dad and But I'm more so focused on building my brand and building these other businesses Yeah, you know like for the past 12 months Have really been like a transition period for me because I took 20 years of doing sales and then stepped out of sales So it's just it's really taken me a minute to kind of get used to that You know for the past I took like Three months or so where I was just full-time creating content and With no real businesses per se behind the content where it's like, okay, I'm getting an ROI on my time I'm just creating basically and like my income is going down because all my income was tied to the market and the market went down So it's like man, I spent all his time doing this, but I'm making less money You know, this is you know, it's not it's not easy mentally to go through something like that but that's literally what I've went through over the past six to eight months is less less income and Working my ass off, you know creating and trying to build these businesses, but It's just been a transition period, you know to really get my footing of what my new life looks like without Going to listing appointments and showing properties to you know, creating content finding the balance between creating content you know and Finding opportunities to build businesses, right that could really you know take everything to the next level so You know, that's what the last 12 months have been for me a transition period And I'm in a pretty good spot right now because I'm finally getting real clarity on Things that I can do to build businesses and see that great ROI on all the work that I'm putting in and you know The longer I wait to implement those monetary Strategies the bigger those monetary strategies will be because you know picking up to 300 new followers a day You know as we speak so the more patient I am the better on the back end so you know lots unpacked there, but Well the reason to me because I've been following you since 2017 and you've came in talk to our team, you know a couple times and you're just a you're disarmingly honest It's just always straight facts Ricky's got nothing to sell you He's given everything away for free and the reason you're such a powerful coach in my opinion is because you've lived it at the Most granular level you've succeeded. You've failed. You know what works well You know what's kind of works and it's tough if you have this skill set and you also know what flat-out doesn't work You've had the highs and the lows so that's the type of person I want to learn from because I'd like to learn from your mistakes. I'm 35 or 40 whatever want to And I know there's so much you can teach and you give it away for free So we talked about your agency career, which is a Hall of Fame career You got every award remax has ever given out and you would have got that at any brand And now you've been at EXP for a few years and you're you're the only Top producer at EXP that I know who never talks about EXP So we might want to get into that because your brand is so much bigger than come work with me at EXP but let's go into that coaching piece because You've done what I'm pretty sure no one else has ever done which is create a pretty massive audience Based on giving away everything you've ever done all your best stuff all the time For free. Where the hell'd that come from? I mean It's it was just common sense to me you know, I looked at what the influencers are doing out there and You know, I just looked at what I was trying to do in the real estate coaching space And I was like man like the dollars are are in the eyeballs, you know, not necessarily Customers right because the eyeballs turn into customers the more eyeballs you have the more customers you have You know here It's like agents, right? I think agents play on the surface when somebody says they want to sell a property They're like, okay. Well, when can I come see it? And the first question should be well, why are you trying to sell? And they're just playing on the surface. They're not they're trying to convert before they connect And I think the same thing with real estate coaching I feel like coaching is just like buy this program buy this program buy this program Instead of here, let me show you how to do some stuff. Let me build some trust with you and then Let me see if I have a product that could bring you more value that you could pay for and It's just common sense to me like okay, how can I get the most eyeballs? Well, if the number one remix agent in Alabama that figured out how to close a hundred deals a year Single-handedly for eight years in a row will tell everyone how they do how they did everything for free Then that won't attract a lot of eyeballs So I said Let me just do that for free attract a lot of eyeballs and then I'll just figure everything else out later You know, when did you start really all it was is really as simple as that When did you start? I think you mentioned like 2014 you're thinking okay. I'm gonna get into this coaching space 2016 was so I try to write a book because I was writing a book like like oh nine ten eleven I just kind of started and stopped a couple times and then I put it down for a couple years 2016 I got serious about it then I went and spoke and I Went and spoke at In Biloxi at a remix event that was the first time I spoke at the end of 16 and The the response from the crowd was overwhelming afterwards, you know, it's like wow what I have people really really want really need So let me finish this book. So I finished the book and then I wrote another one really quickly and So it was 16 really 17 I guess it was kind of a kickoff where it's publishing stuff and I was I mean at Then it's 16 I was putting out some started putting out some content So really maybe end of 16 and then at 17 I started coaching and I was charging had a program I was charging whatever 20 bucks a month a hundred a month thousand one time, you know I did a bunch of different models to try to figure out the best way to build a business on the back of it and None of it really worked. I could have kept going on that road and figured out something that they did of course But I'm the kind of person man whenever I Do something I want it to be something that just everybody just loves I Don't want it to be something where when people see me calling they see my number on the caller ID They're like, oh god, here's here's this guy calling to sell me this thing. I want to think oh, yes You know, wow Ricky's calling, you know, let's see what he's got going on That's the kind of effect I want, you know, that's why like you mentioned exp. That's why I don't talk about it because Right now I could call any of my followers and they'd be like, oh my god, Ricky's calling and they would answer Versus if I was Screaming exp and they saw me calling and they'd be like, oh god here, you know, Ricky's probably gonna try to you know recruit me That's not the effect. I want to have on the world is oh god. Here. This guy is calling me. Well, I want, you know, the opposite so Same thing with my real estate business. I never did call to try to sell your house You know, I called to see how you're doing see if there's something you do need See if you're thinking about doing something if I can help you do it and if not love to stay in touch with you Never tried to just sell. I mean in the beginning. I did until I learned the lessons, you know, right of how this business actually works But um, yeah, I started out charging and then I had and then it hit me all of a sudden like Why don't you just open this up for free man and quit banging your head against the wall? And once I did that everything just it was slow, of course, but like everything changed like You know Followers started coming in people started sending me messages about how it's helping and it just continued to snowball You know and like how it's all played out is exactly The way that I planned it, you know for it to snowball into what it is now and I'm even looking further down the road now I know I know how it's my plan is not complete like it's I know where it's going What do you kind of coin the term? relationships over transactions and also like what you just said which is you know Connect before you convert and if everyone could just take a breath and take a page out of Ricky's book You'd be a lot better off You've been coaching me indirectly. You don't even know it because I've been watching your stuff Gosh seven years and that's why I'm asking you and every time I've ever asked Ricky to help with something He goes, yeah, sure you want to be on this podcast? No problem. You want to come talk to my team? Yeah, I'm in never once mentions exp recruiting buy my stuff. Give give give give I'm waiting to get the right hook Ricky's just jabs jabs people's face off and then eventually I'll have a right hook ask Which is a Gary V one of his books jab jab jab right hook speaking to Gary V I've seen you with him before and I guess you went out to meet him talk to us a little bit about How you got in front of him and what you learned and and kind of how that relationship is today? So I was I was already doing all the stuff and then a guy my office showed me his Monday morning rant video That was the first video. I saw his and I was like man. This guy is like speaking my language and I followed him sit from there and it was just it was wild man. It was just like You know God-given, you know from heaven type deal because it was exactly what I was going through like how to build this coaching business You know and basically he's preaching posts on every platform Just give give to people You know without expectations. It was exactly everything that I was already, you know doing he had a big influence in me going for free And then I had the opportunity to go to 4d's which is like 10 people, you know at his office at a conference in a conference room And learning from him and his team for a for a day So it was cool because I got to go there and tell him face-to-face. Hey, you're a big reason why I'm you know Crushing it and going to continue to crush it and help a lot of people That was the whole reason I went to that was to just look at him in his face and say, you know, you helped me so much as far as Laying out the blueprint of how I can really go out there and help a lot of people Because that's who I was. I want to help a lot of people You know, but also build businesses around helping people, you know, you really laid the blueprint out so it was really cool and then Now we get together once a year on a zoom And I get to kind of hash out like what Questions I have, you know for like the next stages of my business, you know And I always leave those conversations with complete clarity on what I should be doing, you know So it's really cool to be able to spend some time with him and get his insight on my specific situation So it's a cool relationship, honestly And I'm glad to have him as a mentor Because obviously he has done it, you know, like he's the goat He's the goat at content creation personal branding and God knows he's got his hands in a lot of businesses So we talked about your aging career. We talked a little bit about the coaching And as of lakes, I'm an avid follower of yours You've been investing at a different clip because everything Ricky does kind of like, you know Side hustle be the best in the world at it seems like something on on your radar is trying to Gobble up a hundred million dollars of real estate this year as an investor Which most agents could yeah could learn a thing or two about investing properly Yeah, talk to us a little bit about your investing side Yeah, so I lost all I lost everything flipping houses, you know borrowing money So now every flip I do I pay cash and then I flip it, you know, I buy cash. I fix I flip The downfall is is I have cash tied up I honestly I wouldn't even do it if I didn't have great partners that want to do it I just love the relationship. So we do make money But you know, it's it's nothing crazy. I'd rather hold the properties honestly But it's what they love to do. And so, you know, I know that relationship will turn into bigger things down the road so I just continue Continue that relationship, but I we pay cash and then we fix and then we flip So, you know, the safety net is if something happens We can take a refi cash out and get some cash out if we need to rent it We can do a lot of we have a lot of options if the market turns on us So when I got back in I had the bankruptcy and stuff said I waited a couple years to to where I could start buying But I started buying properties about you know, and now today like back in 2010 or 11, I think maybe even 12 is Think 10 10 or 11. I bought my first property coming back Lived in it for a year then rented it out. I still own it today So I've got condos, I've got duplexes for plexus commercial buildings All over of the county And so, you know, and I'm continuing to build that personal portfolio of just these local properties. So that's fun And then here recently over the past maybe two years. I've really Taken my time to really understand the the multifamily sector and the bigger commercial sector and Try to understand how these big deals work and operate with these big institutional buyers and syndicators and funds And really researched it from the front to back, you know, and so that that's what I'm getting into syndications funds raising money For these deals something I didn't want to do unless I understood it to the fullest because if I'm going to take somebody's money Then I want some serious You know some I want to be able to sleep at night knowing that you know I'm making these people money that this is a very low-risk situation And that everybody's protected on the back end. So yeah, man, like we I've looked at like 50 60 deals We we have one that we're, you know working on right now To get it tied up for 20 mil in Orlando And you know, we're gonna raise money to buy it. I'm also looking at like triple net lease Commercial properties here locally I've got one that's in the 1.5 range. I think me and my buddy might just go in on ourselves and just buy it So yeah, I'm going hard on that game because it real estate's a Investing as a sector that you just get really rich really slowly, you know, the earlier you start the better So I'm just putting a lot of resources into buying as much properties. I can Myself personally with one partner two partners and with a bunch of people, you know that throw in and buy these big deals So again, it's been two years in the making. I've just been slowly learning and researching and understanding So that I can be in the best position possible you know because We may see some really good deals on some multi-families, you know With with the cost of debt doubling in the last year on the commercial side, so we'll see Well, I love that real estate investing. I'm an avid investor as well. We call that it's not get rich quick It's get rich for sure Yeah, you do it right. You're gonna be you're gonna be in a good spot and also like what you said It's a old Jim Rohn line, which is the fortune looms large for those who start early So if you're seeing this and you're thinking about investing in real estate or you're in real estate It's a time. It's a young man's game because time will do all the heavy heavy lifting for you So god, you know, tell you what Ricky if you were a stock God, I'd love to buy some Ricky Karuth because you don't do things until you've mastered them Kind of like you did with the agency thing. Hey, you had to fail you had to mess it up But now because you're older and wiser you're learning from other people's mistakes So I don't see you making any bonehead moves in the big real estate investing side I know one of your goals is and I just know this from something you'd posted that you want to acquire A hundred million this year and I think you're I guess maybe looking at 36 million or so are close Already the 16 million dollar deal we talked about last time I was here it fell apart So that's nothing that we ended up pursuing. We're still working on the 20 million dollar deal And then I'm buying this one and a half one on my own with another guy So, you know like we're I'm sticking to moving. I'm looking for the very best opportunities But you're right like there's a lot of coaches that have been agents for three years sold 19 properties and sell courses for $500. I I I got in the business, you know, I made a mill a lost it I came back six years to the top at the top for three years before even starting to try to write a book or You know coach people or whatever. So you're right I kind of wait till I read and the reason why my content has went went stale for a while Because I was just kind of saying the same thing over and over again in terms of helping real estate agents And I never did really get into the investing side of content or how to grow on social media and stuff like that Because I didn't feel like I had I didn't have the audacity to go speak on that kind of stuff yet until I felt like I actually Knew what I was talking about now. I feel like I have a big real estate portfolio. I understand, you know, the The different sides of real estate investing I feel like I can go teach a lot of people a lot of different things that I've learned and on the social media side I can teach a lot of people how to grow on social media how to build your business on social media And so these are things that I Now feel like I can speak on not to the highest highest levels But a level enough that I feel comfortable sharing, you know You are the highest level on personal branding. You're at the highest level in my opinion, especially in the real estate space Who's a practicing agent? So that's one that I mean you got to get you're one of the goats in my opinion on that What we can dive into that agency you've achieved at all investing you're gonna climb that mountain now What I want to know is You're still you have a team. I know your dad's doing some of the work. You're involved in the business It's very profitable these investing Avenues require a lot of due diligence and In study and work personal branding and the amount of content you put out is ungodly Let's say 30 posts a week sometimes. I'm like, I'm not doing this, right? And I'm trying, you know, I'm putting it but not not enough. What are your days like? How do you structure this is it like hey, I You know every Monday I do this Tuesday. I do that is that I just know I have to do these key things. How do you manage that? Yeah, it's like I say if there was a while where I was just doing content, you know all day every day I wasn't focused on any other real businesses or anything. I was just doing content just creating brainstorming Trying to trying to really get all that like trying to systemize that whole piece But now I'm a little more organized Um Monday's I kind of put aside more for like organizational growth Tuesdays are more for content creation where we actually try to spend the whole day creating Wednesdays are more for I try to focus more on real estate deals like the big commercial deals or maybe local listings and sales I do my weekly email on that day all that So I try to I try to segregate it like that, you know, we're Monday. I'm growing Tuesday. I'm filming Wednesday I'm checking on all the real estate deals and following up and Thursday and Friday are more so like kind of whatever Like projects. I may make some more content You know, so I kind of leave those two days open to kind of finish the week. However, I need to finish the week That's kind of what's working for me right now. But this is something that's always changing, right, right? Always changing like this week Wednesday. I'm going to Cali for the rest of the week So there goes the rest of the week so I got to try to squeeze everything into today and tomorrow to You know to make sure I get everything done that I need to get done So it Like my dad said a long time ago, you know, all you can do is all you can do and I added to that which is be happy with whatever you do get done, you know, we all want To you know, get all these checklist things done, you know Today when in reality, it's just not going to happen You know, and then we become disappointed that we didn't get all this stuff done because we want to be a superstar tomorrow When in reality we like really crushed it even though we only got 20% of our other things We wanted to get accomplished accomplished, you know, so people need to really Kind of chill out on their cells, you know with with this kind of stuff because it can get super dangerous We we really overestimate what we can do short-term and underestimate what we could do long-term because of that compounding effect, you know that slight edge that You know, it's like it's like this. This is a good example if you If you spent 30 hours 30 minutes a week just take 30 minutes to You know input information into your CRM that you'll never use Right people like, you know, your clients dogs birthdays and Stuff that you'll just never use right 30 minutes a week and you may think oh 30 minutes a week Well, that's 26 hours for the year You know what you can get done in 26 working hours, you know, it's crazy the amount of Multiplication in your business you can create in 26 hours and we kind of disregard it because it's just oh, it's just 30 minutes a week It's like wait a minute, you know, this compounds to be massive over just a year not to mention two three four five years What that actually looks like it's like every little second counts so much and So, you know that little 30 minutes a week. It's like we underestimate how much of an impact that is in the short term Right, we over we over estimate Right, but then we underestimate what that what that 30 minutes looks like over the next couple of years You know, that's just 30 minutes a week, you know Imagine like an hour a week or two hours a week that you put on something that could be spent a much more effective way But you kind of disregard it like it's just two hours. So I'll just do this No, that and like thinking like this is how you really Become more efficient and really blow your business up over the next two to three years It's putting something in place that you can visualize compounding into these massive You know these these these massive legs of your business over time Well, you obviously value your time and use it judiciously. So I appreciate you spending some time with me today This has been awesome. All you can do is all you can do and be happy. That's it and be happy with it There's a gratitude. That's it now because I think you're you're the maybe one of the fastest growing and if not the Best personal brand is a solo agent. It's not like you have 20 film members flying you around and filming all this stuff You're just documenting grinding doing it the way that we could do it as agents Ricky's not doing anything too crazy Most of it's on his iPhone does a little editing he's posting What do you where do you capture these ideas? Because like like I'm sure you get these flashes of inspiration. Ooh, that'd be a good piece of content Oh, I should say that Like because you put out so much. I know what's your system on These Instagram reels that you just keep rocking the shit out of and they're all good. It's not like what the hell is he talking about? That was dumb. It's like no this value value value Yeah, so what like I'll have little ideas hit me based on articles I'm reading or talking to people I may think of something while I'm talking to you right now And I may jot it down and so I'll email it to myself with the subject of reels and a place where I get a lot of it It's just DMs people that DM me I questions and stuff. I'm like, oh, this would make a good, you know Real so I'll just screenshot and email it to myself And then when I sit down on Tuesday or whenever I'm gonna sit down in brainstorm a good 20 ideas or so And then batch film those 20 ideas I'll just go to my email and just search reels and then I'll look through all the ideas that since the last time I film so this is like a week's worth or You know two three four five days worth of ideas that just kind of compound again, there's the compound compound into this These emails, you know, I just kind of go through them and just get them all on paper, right? And so I've got all those then I sit down and think okay. What else is going on? What's going on today? What's going on in my business, you know, what kind of what social media tip can I share what? You know what's going on with the market? And so I try to come up with a good 20 ideas and then just film them all in one shot So I've come up with them then I have to set my camera up. Am I gonna sit am I gonna sit on a stool low seat standing? lighting camera framing boom mic Shirt, you know, I'm gonna wear, you know, the same shirt all 20 am I gonna switch it out every three or four videos And then I'll sit and just batch film, you know with a green screen 20 20 hits and so like I do it yourself. That's crazy man. You just said it. I film it all myself Yeah, but then I send it to editors and they edit the the captions and stuff in the backgrounds It's crazy. So then I've got so I've got the so I've got the ones I'm looking straight at you But then I've got all the podcast clips, right that I mix in there Then I've got my speeches that I have clips of then I've got the Instagram quotes Right, so then I've got the article post with the article in the background So really I've got five different legs of different kinds of content there That I can kind of mix up throughout the day You know to where I can get those You know four to six pieces of content out. He just broke it down right there for free That was worth the price of admission right there because guess what I'm gonna do when this is over I'm going right because I have a I have no excuse I have like two guys that are marketing wizards who are full-time employees They've got cameras and I'm sitting here finding reasons. I can't do it. Maybe that's you too. You can do it Systemize it could it be as simple as just emailing yourself when you have an idea and coming back and batching it Cuz that's what someone who values their time does all right. I'm gonna break off an hour and a half here I'm gonna film 30 pieces of content bang Yeah, that's freaking that's what it has to be time block because until you treat it like a job then it's really not gonna work until you have a systematic way of You know how you're gonna post how many times you're gonna post and then creating a system around being able to produce that much content Then it's really not gonna work for real estate agents I think you should batch out like ten a week that way you at least got one a day You could even do for a week do four reels and then the other three days do an image You know and like just post once a day Really is the you know for real estate agents. I think once a day is enough To to build a large business It once a day is simple, you know, you hear some people say ten a day I mean look how much you do but starting with one a day is a great point and look I would pay a fair price To get Ricky Cruz playbook, but he seems to want to give it all away for free So I don't want anyone to get upset with me, but godly I'd like to you just to spend a month coming up with Exactly what these agents should do and show it to him and maybe that's on the horizon So here's here's the other place. I wanted to go with you I want to know what's next and share whatever you seem to be always willing to share anything and everything good bad and ugly Which is one of the things I love about you and your fans love about you. It's just real I want to know what's next for Ricky Cruz selling real estate. I know your dad's involved now And he's doing some cool stuff then I want to know what's next. Hey, what is next for the coaching? We got zero to diamond your I know you're moving and shaking with some influencers Like you said, it's always changing but you're on the rise people think oh Ricky's at the top I think you're just at the base of the mountain. Yeah. Yeah. Yeah. I am a lot of people I'm like, oh, I'm trying to really blow up, you know, and they're like you already are I'm like, I'm thinking no I'm not I'm like real estate agents know who I am, but that's it, you know There's levels ages up. Yeah, real estate agents is such a small niche, you know compared to the overall population of the internet And then I want to know what's next with investing too. So those are the three places Agencies you're at exp and your dad coaching and then investing give us Leave us with some what what's to look out for with on the Ricky crew rise Because I'll call it right now just like I'm calling the Ravens are going to win the Super Bowl and end all Pat Mahomes Goat like chase he's on it's day after the Super Bowl here I'm calling Ricky Cruz going to be at the top of the coaching industry in one way shape or form And there's room for plenty at the top. That's the other thing people got to realize you can be friends with the other people at the top So Agency first what are you going to do with your selling it like why are you even selling real estate your dad? What's going on exp? I'm not really I just dad loves to do it So if he loves to do it, we still have the clientele We have the past clients. He loves to go to listing appointments and show property and stuff So if he loves to do it then go do it You know keep doing it and you know, I'll keep helping and you know We'll just continue to run that business the way it's running, you know So we could just do that until he doesn't love it, you know, is it just you and your dad? Do you have any other agents local? No, it's just me now Yeah, yeah, yeah, he just um, he can handle everything and uh, you know, it's not that hard And we have there's a great back end, you know with a with an assistant that just been with us 10 years knows everything So it makes it really simple on us and um, he can just go out and get the deals done It's just really easy stuff, you know at this point Now I have to ask I because I know for an absolute certainty. There's people all over golf shores and probably all over that Panhandle that would die to be on your team that would come work for not really man. It's so weird. See that's what's so strange the uh Yeah, I mean there may be a few but it's so weird because like I did the workshop here in golf shores in my hometown I had two local people that were there everybody that was at the workshop there was 80 people And everybody that was there was from utah, seattle, new jersey, new york, atlanta, carolinas like mississippi, lusiana, texas like It was all people that came from outside the area Um, that's what's really strange. Um, you know that as I've come up The local the locals are like it's just weird. You know, I don't I don't know what the thing is You know with the ricky thing here locally. It's just kind of an odd deal But I mean a lot of them definitely respect me And stuff but when it comes to this like You know, I don't know if they like look at like always with exp. He's going to try to get me or If they're like, oh, well, he's going to try to charge us something at some point or Or I don't know. It's just weird, you know, like here he comes He's trying to be a guru, but he's not really because we know him as little ricky back in the day I don't it's a strange deal, but Um, listen, dude, I I am a I'm a marketer. All right, I'm not a I'm not a ceo So as I get into building a team now, I'm a ceo now. I'm running and I'm managing people I'm dealing with hr. I'm dealing with payroll I'm dealing with compliance issues and legalities and I have zero interest in any of that, bro I'm a marketer Right. I just want to stay in my lane of being a marketer Um, the way that I make my money Is through mostly through affiliate marketing Right, whereas I don't own the company. I don't deal with the back end bs I get paid a commission for selling products on the back of my brand Um, and and I love that because I don't have to go out here and build a company of 100 people And have a sales department a marketing department a web department an ad department Um, you know managers c o o c. I don't have to do all that stuff But I can use these other companies that already have the great product and have the team in place And deal with all the day-to-day operations I can use their entire company To go out and basically do what I want to do anyway and help people and make money Um, so that's what I've kind of come to realize is that I'm just like a great Affiliate marketer because I don't want 100 employees. I don't want a real estate team I just want to grow my brand and continue to tell people What companies? Products can help them succeed the best And make a commission on those products. I think I think that's kind of like I think I finally found my calling in this whole thing And it's um, it's being an affiliate marketer, you know, so that's that kind of goes back Yeah, I gotta tell you you make me rethink my life sometimes because The clarity and we've talked before like hey clarity is changing. It's not like you're clear forever But you do have clarity on this piece and you Sounded pretty confident saying it you're a marketer, which I think is really cool that you self identify Look, I'm great at marketing. It is what it is. I don't want to be a ceo That might pull me in the wrong direction And like the position I'm in we got 30 people and we're growing this team and everything you said are challenges that you have to Handle and handle well and deal with people and it can get messy And and I do like doing it and I'm good at it, but That comes at a cost There's an opportunity cost because when you're dealing with those things at a high level You're not executing on other things at a high level. You're not an agent anymore, right when you're a team leader You're a ceo You're you're not an agent anymore. You're dealing with people you're dealing with the organization You're trying to build a business um, I don't want to build a business right I want to Be on the outskirts of that business and use see if there's a company that has a hundred employees And I can partner with that company to help them sell their product as as one of the marketers Then essentially those are my hundred employees Even though I don't deal with them You know, if they give me a cut of every every time that there's a transaction of their product um, then Then I've essentially you know, I don't have equity in that company But essentially I'm making free cash flow with no expenses Outside of whatever it took me to build my brand You know, um, and so that's what's very interesting to me because as I look into the education space I'm like, okay. I can go build an education company. I can build a Course I can do all this and that or I can just partner with A company that has a hundred employees that has sales that has marketing that has Website guys that have all the things that you need to be able to scale to eight nine figures Right um Because once you scale to a certain point your margins are so low Right, you know in that bit I could go out and credit course and make a million dollars today Um, but to scale that to 10 million I have to hire staff and now I'm at 30 margins um and a lot of headaches so You know, I'm the kind of guy. I don't want to go build a hundred person Company, but I want to take advantage of somebody else's hundred person company Well, I can just be an affiliate if I love the product You know, that's the way I see it and then okay, where's your equity? Well, like I say I'm buying a hundred million worth of real estate this year And that's going to continue every year All right, and not only that I have plenty opportunities to buy in to companies I love and own equity pieces of You know, so Trust me. I have plenty and plenty of equity that will continue to appreciate You know through businesses and um real assets like real estate That's beautiful how you tie it all together because as you as someone who doesn't want to be a CEO Well, you are the CEO of the ricky keru show And like as in you controlling your own interests as you do so well And see what that doesn't mean is you can't go play with this money and do big things So just because you don't want to build the team doesn't mean you're not going to be building a massive Group of people who you're investing with and doing only the things you're great at and things you want to do which is awesome So i'm glad you said that because you alluded a little bit to what's next on the um Potentially the the coaching education space any anything you want to tease us with here because it sounds like That brain of yours is on to something with Partnering with other people or are putting out content I'll speak on behalf of real estate agents in marilyne at least I want to know the ricky keru Personal branding playbook as it continues to develop because I want to know what you're doing next and guess what in this summer You're going to be doing something because instagram changed something and there's a new feature And I want to know what you're doing Like as far as real estate investing goes as far as social media goes Um things of that nature Um, yeah, like I'm I'm getting into those spaces right into the education side of the business to uh to create You know groups groups and situations that We can all learn together on this kind of stuff, you know and continue to keep up with the algorithms as they change new platforms as they come along New features as they open Um, so that that's what's fun is I'm like a I'm like a social hacker, you know Like I'm always looking for what's this little thing I can do that can really drive more organic reach reach more people You know drive growth the most efficient way And it's just I kind of like a I'm like a grinder because like I'm not like a you know a jake paul or a Somebody else that like just goes viral and picks up millions of subscribers I'm more of the little guy that just like churns out so much content like even gary v Like he has four million subscribers on youtube and he gets like, you know 20 million 20,000 views You know video something like that. That's like less than that's like a half a percent of of you know views to subscribers Yeah, um, he's just like the little gerbil. He's just like the little grinder You know that just continues to put out stuff that most of his following is not watching Right, but people just see him churning it out. So that's a different style then let me go viral and get a million subs in one video You know, it's two different two different avenues, right? And and I'm the grinder. I'm in the grinder path You know, I got like 1500 videos on youtube. I got less than a hundred thousand subs or like 90 something thousand subs It's a pretty good. Um Yeah, yeah, but it's you know, I know guys with a hundred videos that have 30 million subs um Well, you're gonna just have to like look at all this stuff in relative and what's what's subjective Hey, thank you so much for watching today's video. I hope it brought you tons of value Let me know what you think in the comments and I'm gonna put the next video Right here for you. So you don't have to go anywhere. You can just click this video to keep that ricky train rolling Hey, we'll see you guys on this next video and I'll talk to you soon