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Schiphol Media - American Express Flying Blue Cards Promotion

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Uploaded on Feb 27, 2012

In collaboration with Schiphol Media and media agencies Ogilvy and Kinetic, American Express introduced their new Flying Blue Creditcard programme by a spectacular acrobatic promotion.Every half-hour on the morning of 17 November 2011, travellers in Lounge 1 were treated to a spectacular Cirque du Soleil-style performance from three acrobats suspended from the ceiling in long, flowing 'ropes' of material just above the main passenger flow. To reinforce its message, American Express accompanied the theatrical display with traditional media at the airport.

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