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The Mac App Store is a digital distribution platform for Mac OS X applications. It is developed by Apple Inc. The platform was announced on October 20, 2010, at Apple's "Back to the Mac" event. Apple began accepting app submissions from registered developers on November 3, 2010 in preparation for its launch.
It was released on January 6, 2011, as part of the free Mac OS X v10.6.6 update for all current Snow Leopard users. After 24 hours of release, Apple announced that there was a total of more than one million downloads.
Similar to the iOS App Store, the Mac App Store is regulated by Apple. Applications must be approved by Apple before becoming available on the store. Disallowed types of applications revealed by Apple include:
Software that changes the native user interface elements or behaviors of Mac OS X.
Software that does not comply with the Apple Macintosh Human Interface Guidelines.
Software that is similar in look or function to current Apple products (e.g. Mac App Store, Finder, iTunes, iChat, etc.).
Software similar to other software that is already released in the Mac App Store. Examples given: Adobe Illustrator and CorelDraw, Photoshop Lightroom & Apple Aperture, Cinema 4D and 3D Max, etc.
Software that contains or displays pornographic material.
Software that is or installs shared components (kernel extensions, browser plugins, QuickTime components, etc.).
Software that provides content or services that expire.
Software that does not run on the currently shipping version of Mac OS.
Beta, demo, trial, or test versions of software.
Software that references trademarks unless the developer has explicit permission to use them
Open source software licensed only under the GPL (because the App Store Terms of Service imposes additional restrictions incompatible with the GPL)
Apps that use software libraries that are either optionally installed or deemed deprecated by Apple for Mac OS X users. Examples given:
Apple's Java SE 6
PowerPC code requiring Rosetta
The Mac App Store launched with over 1000 programs on January 6, 2011, including Apple's own iWork '09, iLife '11, Aperture and third-party applications ported from iOS, such as Angry Birds, Flight Control, and Tweetie. Most of the apps belonged to the Games category, which had nearly three times as many apps in the next largest category, Utilities.[citation needed] The most common price point was $20--50. Angry Birds, a popular video game on the iOS App Store, was the number one paid app on the Mac App Store on the first day.
An update to the Mac App Store for OS X Mountain Lion also introduced an Easter egg in which, if you download an app from the Mac App Store and go to your applications folder before the app has finished downloading, you will see the application's timestamp as "January 24, 1984," the date the original Macintosh went on sale. This is the first time an Easter egg has appeared in a piece of Apple software since Steve Jobs' ban on Easter eggs when he returned to lead Apple.