 And I want to welcome everyone to this edition of the Public Good App House. We'll be showcasing tech for your nonprofit to unlock the power of location-based data. So the Public Good App House events, like these, are initiative of the TechSoups Caribbean Studios. At TechSoup, we believe technology like smartphones, internet connectivity, training and more have the power to serve our communities better. So today's presentation, we have Emily Sunson from Esri. She serves as a nonprofit program manager. She helps nonprofit organizations use GIS and spatial analysis to understand the ways that people in place shape one another. She believes that harnessing this understanding will allow us to take action, use maps to challenge inequities, affect policy change and engage our communities. So thank you, Emily. I'm so excited to hear your demo. Thanks so much, Alison. And I'm excited to kick off the webinar today. This is the topic that's at the center of my work here at Esri. So really quickly, Esri is a GIS technology company. We're headquartered in Southern California. We were founded in 1969, so we've gone through many evolutions of technology, but our mission has always been to advance the science of GIS, to increase spatial literacy and to empower organizations to harness what's the geographic approach to solve some of the world's most complex challenges. So a quick refresher on GIS. Here's our world and GIS or a geographic information system that allows us to abstract and understand this world. Using a GIS, we can create, analyze and share location data and information like models or imagery of the natural or built environment, political or administrative boundaries, districts or other areas of interest, observations, project information, people, communities and demographics. By understanding what's happening where, we can ask and answer important questions. We can identify patterns, we can find relations, locate optimal sites and even make predictions. Fully harnessing the power of geography to make decisions. Over the years, the technological patterns for doing this have evolved from desktop workstations to servers and now arguably the most exciting and accessible iteration, which is Web GIS. So that brings me to ArcGIS, which is Esri's core technology. What is ArcGIS? It's a collection of tightly integrated spatial tools or applications that are designed for different purposes. In ArcGIS, a user has an identity and through that identity they access different applications in the cloud. I want to walk you through a few of the most popular among non-profit organizations and share some examples. So of course we have our desktop software, which is ArcGIS Pro, which is now integrated into the cloud. This is a robust set of spatial analytics tools and data management capacities. We have StoryMaps. StoryMaps are a modern building experience to enhance a narrative with images, videos and other mediums. Maps bring viewers closer to the mission. I'm seeing non-profits use them for their annual reports. For advocacy tools, there's several really sweet examples of policy change that's been affected by a powerful StoryMap. And for communicating information to their stakeholders. I've asked the TechSoup team to share a gallery link in the chat so you can take a look at some of the StoryMaps out there. The featured StoryMaps that may resonate with you. You'll see they're immersive and mobile friendly and increasing the time that viewers spend interacting with content. They average six minutes, which in today's world is pretty exciting. Next, we have dashboards. Dashboards are for an operational view. What's happening where? Non-profits use dashboards to update executives on the status of projects, to get real-time insight into things like disaster response or to organize information and make decisions. I'm going to drag over an example of a dashboard that's for a nonprofit organization to look at their fundraising information. So bringing data that perhaps load in a spreadsheet or hopefully a database into a map because it has some spatial element will immediately see patterns ourselves. We're not even doing any analytics at this point. We're simply visualizing our donors. And the map is dynamically updating. The dashboard is dynamically updating to tell us what's happening where. If I zoom in on a given area, I'm able to drill into a specific donor detail. And that's just a really quick example of a way that a nonprofit can use a dashboard for development efforts. We have several tools for data collection, whether that's in the field or in a disconnected environment or for a survey out to members, volunteers or stakeholders. This data can be immediately fed into things like the dashboard I just showed because of that location element. Next, we have experience builder. Experience builder represents the ability to create and deploy different app templates. This is a key to ArcGIS. It's configurable nature. But in addition to configuration, ArcGIS is an open and interoperable platform that includes tools for developers to customize and build. And finally, and one of my very favorites is ArcGIS hub, which is our community engagement platform and open data platform used to connect those that matter to an organization and organize people around initiatives. One of my favorite examples, this global midwives hub, which is an ArcGIS hub that's used to convene midwives around the world. For things like information sharing, you'll see they have their own open data portal with spatial data around demographics, health coverage, mortality and so forth. As well as a dashboard embedded in their hub that's showing the associations and the members around the world. So really excited use. There's a lot more to a hub like this. They were commonly used in local government for engaging with community members, but nonprofits have been harnessing hubs for a myriad of uses. So those are just some of the applications you can choose to use through an ArcGIS subscription. All of them included with that subscription. Now, imagine all of your ArcGIS users that the organization are connected to the same portal, to the same authoritative data, and you're all collaborating and sharing in real time. And that's how it works. Here's our apps again, just as a visualization. And in the center of those apps is the data. Data is at the heart of ArcGIS. You may have data living in spreadsheets like I mentioned before, but Esri also curates data for all of our ArcGIS users and what's known as the living Atlas of the world. The living Atlas of the world, and I'm going to pull up one more web example, is a robust collection of data from all sorts of authoritative sources, federal agencies like the census, live feeds from NOAA and NASA, and weather. There's lifestyle and business data. There's maps for policy, infrastructure and environment. But I wanted to orient folks to one of my favorite places here, which is our maps for public policy section. These are the apps where some of those data sets on the last page have been brought together in a tool that makes them easier to explore. So if I launch our maps for public policy app, which all of this is absolutely free with no subscription required. So folks can begin checking it out and showing maps that have already been created like this in your work today. What's really exciting is as soon as you have a subscription to ArcGIS, you can bring this data into your own work as well. So maps for public policy, a lot of the information organized around different political interests. This speaks to the depth and breadth of the Esri user community. We have hundreds of thousands of organizations with over 10 million active ArcGIS users across the public and private sectors. Because of what I was just sharing around the Living Atlas and the space to collaborate around data, the size of this user community represents such great opportunity for informing positive practices across sectors. I'm really proud of the 14,000 nonprofits that we support, and we do that through our nonprofit program, which is a special program designed to get our offerings into the hands of organizations like yours that are working on cross-cutting issues like those that you see on the screen. There are nonprofits aligned to every industry that are innovating with GIS to improve their operations, their communications, and their impact. So just a little bit on the program. Like I mentioned, I get the privilege of being the manager for this program and have a small and passionate team of people that are working side-by-side with nonprofits to bring their work to life. But our program is open to 501c3 organizations in the U.S. It's also global. So we have as redistributors that are locally supporting organizations in their regions based on their criteria. But the program includes deeply discounted access to our core technologies. I'm talking about a 98% discount on our ArcGIS subscriptions off of commercial prices. So it amounts to something like $100 in the U.S. for a user. This also includes full access to the data through the Living Atlas for developer tools, robust free training, support, and that user community. I'd be remiss not to show you a map of the nonprofit user community today. And with that, I'd encourage you all to join us. The QR code there will take you to our website where you can read nonprofit success stories, the upcoming events, and apply to join our program. Please check it out. And I look forward to hearing from some of you. Thank you, and I'll pass it back.