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Enterprise Digital Transformation - A Short Tour through the Full Story

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Published on Jan 19, 2016

Digital Transformation in the enterprise requires a new kind of integration of analytics, experimentation, voice –customer and customer journey mapping in a fundamentally different way. This often means re-organizing those capabilities AND changing the way they are done. This video is a short tour through the full story - why enterprises fail at every level of decision-making and the keys to getting it right and doing better.

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