Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 19, 2013
Nissan today unveiled a pair of concept cars with radically different characteristics, created by a new approach to product development, that together offer a new take on authenticity.
The IDx concepts on the Nissan stand at the 2013 Tokyo Motor Show are case studies. The first is a casual/lifestyle-focused vision, the IDx Freeflow. The second is IDx NISMO, an ultra-sporty model of the future that looks as if it came directly from a driving simulator.
IDx NISMO and IDx Freeflow show how Nissan is using a new and innovative product development methods to meet the needs of younger customers who have novel, exciting ideas, and engage with them to build the cars they want.
The co-creation product development approach requires input from consumers. It was designed to appeal to "digital natives," the generation born after 1990, and integrates their feedback into the creation process. Nissan thinks this approach could have real applications in the near future.
This co-creation activity led to the development of the two IDx concepts cars, each with their own unique identity, yet aligning with the values and preferences and desire for authenticity, of the mainly digital native collaborative community that helped create them.