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Lung Cancer Early Detection 1.wmv

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Published on May 2, 2012

Part 1 of 2. Social media is becoming an important gateway to patients and consumers for biotechnology companies wishing to commercialize without the major investment required for a sales force. Greg Stanley, Chief Commercialization Officer of Oncimmune, talks to Journal of Commercial Biotechnology reporter Rolf Taylor about engaging with smokers and ex-smokers on Facebook.

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