 Hi there. Welcome back to my YouTube channel. This is Daniel Rosal here. I'm a marketing communication specialist based in Jerusalem. A common question I'm hearing from a lot of businesses invested in inbound marketing at the moment is whether they should be putting most of their efforts into your traditional text-based creation processes like blogs, white papers, ebooks into audio-based collateral. That's a term I'm inventing to refer to podcasts and anything else, leveraging audio or increasingly popular into video-based collateral like the video blog you're watching here on YouTube or LinkedIn. So the answer to that question is that from a marketing communications perspective, from a mark on perspective, the most impactful and effective channel is going to be whatever your audience is actually going to watch. So how do you determine when you can produce all three forms of collateral relatively cheaply, which one to which one to invest in and how much effort to put into each channel? So the answer to that question is that you should measure, test and iterate. Firstly, let's start with testing. If you've never doubled in audio or video-based production before, now would be a great time to do that. So put out your first video, put out your first podcast, measure, make sure that you're looking at analytics and comparing those analytics, comparing their performance with the performance of your traditional text-based media, then iterate, find whatever is most effective and keep doing more of that basically. Not every business, even in the year 2022, needs to be doing video. If no one's going to be watching your videos and they're expensive, it's just a waste of marketing budget. Equally, there are businesses who have never tried video that if they were to try it and they were to try producing a podcast could find that it's actually very effective and more effective than the return on investment and the inbound lead generation they're seeing from their text-based processes. Thank you guys for watching. If you'd like to get more videos from me, please feel free to subscribe to this YouTube channel.