 One of the most common questions I get I've gotten asked over the years is how George How do I build my email list now? You may have thought of that question too You want to grow an email list because you've heard from other marketers that that's the thing that you're supposed to do Right because your email list supposedly is the one most important asset in your business It's the most reliable way to stay in touch with your audience etc. Etc. Well, I'm here to break that myth and Share with you what my experience has been and not just my own but having coached hundreds of business owners and taught thousands of people over the years You cannot control your email list Now you might be shocked to say well, I thought I can control my emails. I can't control the Instagram algorithm I can't control the the Facebook or YouTube algorithms. I can control my email list, right? No, not really because How do you know what the average email open rate is? It's under 25% and actually most people most marketers are hoping for between 10 to 15% Meaning if you have an email list of a hundred people you might expect 10 to 15 10 to 25 at the at the upper limit to open your emails and That number will fluctuate over the years over over even several weeks or months So you can't control how many people open your emails and even if they open your emails You can't control whether they read your emails, right? And even if they read your emails, you can't control whether they care about your message So none of us really want an email list. What we really want is an engaged Audience that's what you really want. You want people who are right for your services who care about your message That's really what you want. And so let me tell you how to do that If you focus on building an email list, you're gonna use inauthentic marketing methods to try to get the numbers up And you'll have people who don't care So instead switch your mindset from building an email is building the numbers to building an audience of people who care So there's the there's there's only let me tell you what you can control if you can't control your email list You can't control the Facebook algorithms or whatever algorithms. You can control Whether you are posting content consistently Whether you are being authentic in your intentions and sharing content. I'm trying to help here. I'm trying to inspire People can sense that okay consistency authenticity and Relevance you can control as you look back at the data of your content You can notice oh here are the pieces that they found most helpful that they found most inspiring so maybe there you can Share you can concentrate your activities on On those things that they found most inspiring so you can control your consistency of content your authenticity of content and The how can how relevant your content is? That's what you can control and if you can control if you control those things if you keep improving Those things then you build an engaged audience Wherever they are so that's the other point I want to make is Instead of forcing people to join your email list to get your best free content Do what I do I give my best free content wherever you are Some of you are watching this on Instagram Some of you are watching this on YouTube some of you're watching this on on Facebook Okay, because I put these in all these different places. I show up where you are Consistently so that I can keep on connecting with you and and sharing with you a message that's hopefully inspiring and helpful and that's how I am Grateful to be able to have the privilege of your attention and if I have the privilege of your ongoing attention That's when I can tell you about my services and my products occasionally so that you know You can consider whether that's right for you But if I don't even have your attention I can't even share with you my product and service etc, right? So you can control your consistency your authenticity your relevance and you can control whether you're meeting people Where they are rather than forcing them to join now the thing is I do have an email newsletter But I think of my email newsletter as a service of convenience to you You might find one day come to my website and say oh I can also get email reminders of Georgia's best content great I'll do that. I prefer that but but it's only for people who and you know to who want that You're right to want that reminder, but for everybody else who doesn't draw me emails. I meet them where they're at Right. I give my best free content that way so I hope this is helpful and helps you to kind of shift your mindset on this stuff and Hopefully helps you to build a more engaged audience. That's ready for your services and your products. I wish you well