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TRAFFIC! Sources, medium, channels - Google Analytics Basics Tutorial #3

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Published on Sep 18, 2016

Learn about traffic source/medium, campaign timeout, channels, utm tags, direct traffic, "dark social" and the Google Analytics last non-direct click model which can totally freak you out.

00:30 Traffic is document.referrer from another site
02:50 Source / medium
07:30 UTM tags explained
10:02 CAMPAIGN TIMEOUT: Last non-direct click special case in Google Analytics. How GA turns direct into the last known traffic source
13:24 New traffic source creates a new session
13:37 EXAMPLE Traffic source attribution with direct and new traffic sources
16:53 E-mail can be direct traffic
17:52 Direct can be "dark social"
18:33 EXAMPLE How to use UTM tags
22:34 Traffic channels

UTM Tags Campaign Builder
https://support.google.com/analytics/...

Technical help article on how GA processes document.referrer and UTM tags into traffic sources
https://support.google.com/analytics/...

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This is part of a series on the Basics of Google Analytics, see other episodes in the playlist:
https://www.youtube.com/playlist?list...

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