 Why are musicians from Asia way more popular in America than even Asian Americans? Let's talk about this because this is being discussed on the internet right now Yeah, this is from Reddit. When will Asian Americans be considered marketable by major Asian labels? It seems like all the Asian artists that are accepted in America do not pass visibly as Asian Bruno Mars Olivia Rodrigo her Charlie XCX even though there are major indie artists like Mitski. She's not really mainstream How come Asian American articles are not viewed as marketable? However, if you go back to Korea or your home country, you could have success such as Utah to Hikaru Obviously, there's other people that doesn't mention Jay Park Jesse. Oh, et cetera, et cetera It seems that imports are accepted such as BTS, but that's not the same as Asian American rep I cannot remember a full Asian or Asian passing mainstream artist like an Asian Brittany or Asian Ed Sheeran All right guys, we are gonna be talking about this We're gonna be delving into the main reason why I think so other people are gonna have their reasons in the comments section But let's break this down because we are Asian American and I think we're always wondering Hey, how come Asian Americans aren't more popular in America? So please hit that like button right now But you know what is popping that is Asian American small sauce very good chili oil It is Asian American made in America, but with Asian sensibilities such one to Sicily I really say it's global like you said such one to Sicily We took into consideration the entire globe when formulating that sauce um and first of all is this poster forgetting that Faris movement had a number one single will fly like a G6 Yeah, I think people discount that a little bit shout out to Faris movement But I think they discounted because they didn't show their faces and nobody knows their names, right? Is it a little bit like they did have hit yeah Yeah, yeah, it's that's like saying LMFAO was like the number one ranked white rappers instead of like Eminem or something Like that or like a Mac Miller or a Jack Harlow Even MGK considered more of a rapper's white rapper than LMFAO You know what it is it's tough because those were number one hits, but they're not my rocketeer still gets played But other than that like fly like G6 is not something that people still play in the club You're right. You're right, but it was a number one. It wasn't number one It was the number one on billboard charts at a moment. We don't know yet guys We're just talking about I guess the perception is David even though there are some Asian American artists out there There's so many lists on the internet talking about oh check out this API artist There's obviously a lot of mixed Asian artists, right? Like she listed. I didn't know Charlie XCX is half Indian I didn't know but obviously her there's Saweetie. There's Jenae Ico if you count her she's actually a fourth. I think she looks Asian though She's either that was a strong quarter and her last name Yeji. There's Steve Aoki Tori Moy is in a niche, you know by himself And then those are like more mainstream if you want to talk about dumbfounded MC gin Japanese breakfast is an indie artist Who's half I believe yeah, yeah So I guess there are some but how come it seems like there's no big pop artists I think because I don't want to discount. There's Asian artists out there, but they're not that big this post is referring to pop music R&B and hip-hop which are The three biggest genres of music in the US of a of the past several decades rock music used to be a lot bigger rock music Seems like it's gone the way of the dinosaur to do a country music at David now. Also. There's no there's no big Yeah, Asian country stars. How come how so does it also seem like none of the YouTube? Musicians really scaled past YouTube. Yeah, I'm up. We're talking about you know, there was a huge a J Touring around the country like yeah, I mean we are a sea so love all those guys, but they didn't make it on that mainstream level Let's let me just say the number one reason why this is my number one reason why cultural side everything Oh Asians aren't accepted Asians are put in this box, which we're gonna talk about. I think it's a pooling issue Think about it I added up the Asian populations and this includes South Asians across the Western world Australia Canada UK America Across the British Isles 30 million Asians right sounds like a decent amount 30 million Asians period But of those Asians, which of those are of cool musician age? Let's just say 15 to 35 years old That's only a third of them because a lot of them are old So that's only 10 million Asians of this possible age that could be in this game right now, right? You're saying in Western countries. They could be considered a Western Asian. Yeah as Western Asian performer, right? So so let's say so you have 10 million Asians that speak English native English speakers, okay? How many Asians are in Asia four billion Asians total including South Asians right so then of that one-third of that is about 1.3 billion so you got 1.3 billion Asians from Asia of age of age of cool performing age That want to be artists if they all wanted to be artists You would find more talent there than you would find from the 10 million Asian Americans that just makes Mathematical sense to you're saying the talent pool even if only a fraction of artists in Asia want to do it They're pulling from 1.3 billion versus 10 million. Let me take it out of music real quick How come there's not a Japanese American show? Hey, Otani. How come there's not a Korean American son herring men Right. How come we have we have Japanese Americans. We have Korean Americans How come there's not one of those top elite baseball or soccer or how come there isn't a Vietnamese trap artist This bringing the melodic hooks like this guy right here from Vietnam's Got Talent So Andrew your theory or your argument, I guess it's just logic. It's just the talent pool is Trillion I think that's the main reason I think that's the main biggest reason that you have to consider that I think that makes up most of the okay What about this other argument? It's the cultural side that either the Western society the Anglo society has no room to consider Asian-American artists as cool enough to do music right or even that the parents discourage Pursuing those pathways and throwing the 10 out of 10 effort and heart and passion into those lanes in life I think those are other factors. I think those are legit factors, and I think they play into it Right, but I would just I mean you got 1.3 billion possible talent Versus 10 million who's gonna produce more talent just be real right who has the systems who has the money Here's the thing about pop music David pop music is expensive to create boy bands groups Man, you're trying to you're trying to pay eight different men and women in a group There might be like 80 people involved in the ecosystem and they have to train they have to eat sleep Right together produce the music together or even if they're not producing you need music producers There's these whole gigantic systems that require so much money and so much organization Who has the resources in Asia? They do not in Asian America. Have you seen these Asian-American pop groups? No offense to them They're not that good and they're not that strong and they look like a weird collection of people It's not like it doesn't fully make sense You know, I wouldn't bet on one of them launching man. I saw so many over the years You would not believe some of the ones we've seen anyway. Um, let's just get into the comments section Andrew This guy and shout out to Jason shoo. We know Jason shoo. He did a reddit AMA where people asked him the and he said that this I'd say not only music, but American media in large has no idea what to do with Asian-Americans I think in the mainstream American imagination Asians don't really have anything interesting about us except our orientalized exoticism So anime k-pop and porn are all objects of fetishized fascination But real lived experiences domestically don't captivate the imagination similarly So for example, we would be considered kale and superfoods But we would never taste as good as high fructose corn syrup and caffeine Basically, he was saying that Asians get considered the kale and superfoods of american society Stay out of trouble get really good jobs stem career structural to society But we're not cool and volatile like america wants its You know artists to be we're not sexy. Yes, but not a sexy a lot of sexiness in america has to do with possibly Social deviance pushing the envelope that Asians are viewed I'm not saying that we are because obviously there's a variance within the asian community perceived to be the opposite of that Yeah, for sure. I think that's part of it well said by jason chou, man. That was honestly, uh, really well written He's very smart. He went to yale somebody said 88 rising was doing it for a moment with the edgy asians with the tattoos and the drug use and the vibey visuals and the You know all the type of atmospheric neon stuff But what happened it seemed like they had a buzz and then it went away And then somebody said 88 rising has really been fumbling all their momentum over the past few years They seem dead in the water now. Maybe they're popping in asia, but asian americans aren't thinking about them anymore Uh, I don't think that's true. I think they'll still think they have their place, but Most of their artists are actually from asia. They're english-speaking asia. I'm out of rich brine nicky, etc Yeah, all from asia. Look joji's from asia right, but he's half asian half white. Yeah, but he's grew up in asia Like they all grew up in asia Like almost nobody on the 88 of the top 15 on their roster is from america. I can't think of one But they were this new class of like Like elite rich kids from asia that grew up in westernized schools. They're the international class of asia, but they're still from asia Right, right, right the western they're still pulling from the asia pool think about indonesia has like Hundreds of millions of people like 500 million. How many 300 400 million people well a lot of people don't understand If you're from a former colony, there's still this like aristocratic class Within there that is very westernized but lives in the asia. Uh, I would say a someone says steve oki. He is asian american steve oki is actually full asian A lot of people think steve oki's half because he kind of looks half from the i new side Shout out to steve oki. Um, somebody said what about edm zoo, henry fong toky monster Yeji is you know, obviously it's not edm in a party edm way, but concert edm Do you think there's certain genres to music obviously where there's a lot more penetration people were pointing out rock music art pop indie pop hyper pop More asians or half asians in those niche spotify genres. I think when you think of pop music it has to be really well produced and I think from I don't know. I just think like the k-pop system has kind of got a stranglehold on that type of like Girl group you talking about hyper luxury expensive produced like yeah, so it's like I don't know. I don't even know if the west can compete with k-pop. I really don't think so right But you're saying indie pop art pop. These are more minimalistic art forms. Keshi is really big I almost want to say he's like a mixture of any pop art pop. I think an asian american artist The asian american artist vibe is so indie because they don't have the resources and they don't have the systems behind them So everything feels so indie. When was the last time an indie Asian movie got big When was the last big indie asian movie that everybody saw that everybody? Well, I think some art arts the asians watch that movie. No, but I was still like a 20 million dollar budget What else crazy rich asians 30 million dollar budget shang chi probably a hundred some million dollar budget But you're talking about like a two million dollar budget movie or something like that everything everywhere All once still 15 million dollars that I guess that was indie they that counts as indie technically It's a really big indie. Yeah. Yeah. Um, yeah, you're right. I mean, I just think to your point Right now, maybe the asian american Music pop development and pop rmb and hip hop has lagged behind the movie world The movie world seems to be moving at a quicker pace. You want to hear a hot take man? I think generally asians whether they like to admit it or not They like to feel fancy when they listen to things So they want expensive sounding and expensive looking things a lot of asians don't want to Feel like that they have to live this indie lifestyle Because everybody asians most asians are still like upward mobile Right, so they consume art. They want to consume like a nice version of it That's why so many movies were depicting asians as wealthy or so many shows were depicting asians as wealthy Because a lot of asians still low-key look up to that, right? But if you said asian, hey asians you got to go to this one small theater to go only watch keshi perform How many asians? But it's it does seem like the younger gen z asians are more into keshi and keshi doesn't really portray that Luxury lifestyle, right? He's talking about his friends being drunk on the street at the dive bar and like Hipster Williams He has like 50 million views, right? Right, but it's a big niche. He's not a radio artist or you know what? I mean, certainly not like uh, like we said, you know got the the whole industry backing Expensive studios with 20 people around This guy said this was frank chins who is a famous asian american writer Major problem with asians in america was a lack of an art form of their own They're essentially piggybacking off u.s art forms, which is okay But we've been blackballed out of every single industry in the usa other than classical music when it comes to media Um, yeah, that is true. I you can see asians basically you be saying that we get blackballed So j park who became the chris brown? Of overseas, right or like i don't want to say chris brown like the beaver chris brown of south korea Maybe not that big but something like that like he could only do that once he went back to korea. Yeah, he could never Make a dent in the pop game. I guess in the us, right? Um, but why can a why do you think asians can be accepted in classical music? Oh andre jinn jinn was signed to rough riders jinn is making mandarin raps Back in china right now. I guess um Yeah, he was just saying it's because we didn't create an art form of our own the way latinos created reggaeton And then reggaeton is obviously in spanish and mostly only open to spanish artists Yeah, I don't know if there's an artist that is so hyper talented and got the look that they got blackballed Right, you're saying i'm not sure right right. I agree with you. I'll say this I think that being an asian american artist. It's like minus two off your power point Like so let's say for example the threshold to make it in the game andre is six out of ten You need to hit six out of ten factors to make it Let's say for example, there's an asian with six out of ten So they're going to get minus two so they're out four so they're not going to hit the threshold But if there was an asian american artist, there was at an eight out of ten on the checklist minus two They could still get in there out of six Like once they take the asian discount in the game But we're not producing enough artists They hit eight out of ten on the checklist between the look the marketability the blah blah blah because it even You know the look matters because even miguel and bruno mars until the society changed They struggled to get marketing and miguel is actually half black and half wahakan, which is a native latino Which happens to look asian like he's not a white latino miguel is like half like native mexican I'll tell you this Well, you have to understand a lot of these labels Even if they meet a kind of talented asian, but they have no idea what to do with them They're not going to take on that risk So some financial risk Sometimes they're like, oh if you're an asian that's trending Why don't you just go figure it out on your own? Because I can't take on this risk of taking on this new product that I have no idea how to market or they might be like Hey, uh universal i'm gonna send an email over to universal asia and get you signed over there, right? I actually don't think it's as Racist against asians in the industry if the asian had the look That could pass as attractive to a number of people and the talent Well, isn't that why the half asians are getting on right now? Even though at one point people were even skeptical of the half ones Somebody said honestly, by the way, it's not my comment Somebody said honestly when asians stop trying to do soul rap and rmb and other things that are very black That is when we will start to make it because somebody was listing off that there was a bunch of asians Not uh that are frontman of rock bands There's a ton of asians that are like the guitarist or the drummer in a rock band Yeah, I think asians do fit with the rock look Because rockers are very skinny and rockers typically have dark hair Yeah And they look like more fringe, you know, but but but then rock music is super not trendy for the last decade to be honest Has not been trendy. No, um somebody said we have to own our own distribution channels So then we can push our own uh the asians through the pipeline But somebody else said if the kids don't like it the kids don't like it It doesn't matter if you own the pipelines, but yeah, I do think we got our own distribution Somebody said we're better off independent anyway I'm not waiting for the mainstream to love a full asian artist this asian american This filipino guy said yo listen asian americans cannot even get down with each other to support each other What makes you think that somebody else is going to come through and support a full asian Um somebody said steve aoki talked a lot about this before because steve aoki actually gave an interview Where he said the main game plan for asians is to learn the skills in america Go back to asia be considered a unique product and then potentially lateral back Yeah, but then somebody said yeah steve aoki should be talking his dad was a super wealthy super connected businessman In media. Yeah, I mean that both steve aoki can be right and the other person about steve aoki's advantages can both be right Yeah, somebody said well to be fair you can argue It's already happening all the fourth and fifth gen k-pop groups are filled with girls who grew up partially overseas in the west Do you think that counts andrew like spending five ten years being able to speak english fluently so me so me is uh half dutch and Canada Yeah, but she's she's gonna be able to be bridge the gap more possibly Yeah, somebody said the gatekeepers will allow it when they allow it when they deem it feeling cool Just like the asians are started winning all the oscars even though those movies might not have been that good It's just because that's what hollywood deemed was their time Um somebody said it works for latinos because they have their own music and their language with their own instruments Andrew what about asian music with asian instruments man, what about asian drums? What's like an asian drum? I'll tell you this Not that it wouldn't necessarily work in pop rap and hip-hop I think you know punjabi mc and them that were kind of doing it with the indian rap hip-hop mixes But you know, it's kind of already more westernized. I'll say this the who the mongolian rock bands the That's popping in the rock play some taiko drums real quick. Let me just see if this got anything um somebody said I It would need to be twisted a lot. Okay, the taiko drums Somebody said I wonder the same thing with all the asian athletes when all the clothes and equipment is being made over there I mean, I don't think the clothes and equipment being made in asia has anything to do with the usage of that equipment Somebody said it is the box that asian parents raise their kids in they dull their expressiveness because they are embarrassed by it How I think that they're depending on the family you're from this is partially true Because talent andrew not only has to exist. It has to be cultivated and refined. Yes Somebody said what even is asian american music? What are the sensibilities of even asian music for that matter? I would say that asian music Has to be a little bit introspective. It can't be too violent and it has to be kind of lo-fi You know like lo-fi vibes That's why I was believing in shingo too with new jibis, but they're both artists from japan But I always thought that laying a hip-hop It could work Lo-fi rap. I mean a cool kind of like Pothead rapper sort of like dumbfounded, but like I guess, you know more commercially viable. I think would have worked Could work in the future. Yeah, because I think if you stand for like Smoking weed and that's kind of like a 401 401 is a uh, I want to say he's big in the latino community Yeah, anyway, andrew, um, what's your takeaway, man? You agree with the post is it matter of time? Why does it seem like the music world potentially lagging behind the movie world? Yeah, man, I why do you think man? I think that it's just like The music world is different than the movie world because most of the people who consume movies are older It's like roger and ebert or obviously, you know not roger and ebert now But like rotten tomatoes if you look down the approved critics list They're much older music is determined by somebody who's like 15 Yeah, and movies are determined by somebody who's like 50. So it is different. Yeah. Yeah music is very sexy It's very hip. It is very like up to date socially deviant. It is edgy but movies can be dramatic it can be comedy it can be Stoic like there's all these different. There's more different characters in a movie Then there are types of musicians that you want to listen to music supposed to hit your soul Make you feel something make you feel cool. Make you want to be in rhythm Make you want to listen to this person make you want to have a scott play board cardy be with this person Make you want to feel something So asians are just a little bit lagging behind in making people feel something Asian-americans it'll come I think it'll come with time But again, it's a pooling issue guys We're talking about 10 million versus 1.3 billion 10 million versus 1.3 billion Anyway guys, let us know what you think in the comment section below Let us know who you think some of are your favorite asian-american artists You know, I'll tell you this There's a lot of asian-americans involved in the game making beats Producing albums playing instruments on albums instrumentation But we're even writing songs, but maybe not necessarily being the front man But like you said that could change. Uh, let us know what you think in the comment section below Until next time we the hop-hop boys be out peace