 with some big news from TAT entering in the UK market with significant competitive advantages. TAT is entering the UK market, folks. Let that sink in. This is huge news. In the United Kingdom, tobacco cigarettes are sold in standard plain packaging, which limits the ability of brands to visually distinguish their products from those of competitors. TAT will be sold in the United Kingdom in colorful packaging, similar to the current design found in markets in the United States. And the company anticipates it will realize a competitive advantage based on the unique appearance of its red, blue, and green packs compared to the drab dark brown packs of leading tobacco cigarettes as specifically mandated under UK law. Moreover, after menthol tobacco cigarettes were officially banned in the United Kingdom on May 20, 2020, a market opportunity has emerged among legal age smokers in this market who prefer menthol, which could represent an opportunity for the company to gain market share. Huge, huge, huge, huge news. Huge news for TAT lifestyle and wellness. Put them on your radar. Put them on your watch list. Would not be surprised to see them have a big day today after this big news. Miro says, can't wait to see them here in the UK, not smoking though. Yeah, we're not telling you guys to smoke. That's not why we're doing this. We want you to be aware of the business. We want you to be aware of the stock. We want you to be aware of the opportunity. Now, if you are a smoker and you would like to find a healthier alternative with no nicotine, no tobacco, TAT is the alternative. So TAT in Canada is symbol TAT. In America on the OTCQX, hopefully soon to be on the NASDAQ symbol is TOBAF. And in Frankfurt, Germany, the symbol is 2TP. Recently received in a press release dated April 30th, 2021 that it had received a purchase order for 100,000 euros, approximately 149,000 Canadian from a wholesaler in London, England, who will be the exclusive distributor of TAT in the United Kingdom and Ireland. That's right. The exclusive exclusive distributor of TAT in the United Kingdom and Ireland. Cindy says, TAT is just getting started. I agree with you 100% and TAT is a beauty. And it's already trading almost 1000% higher than when we first brought it to you guys first. So as the company prepares for its shipment to fulfill this order, it has developed the pack designs for each of TAT original, smooth and menthol for sale at retail in the United Kingdom, where the company believes TAT packs will visually stand out when displayed alongside tobacco cigarettes, which can only be sold in a uniform, plain packaging style. Hey, you know what? TAT has been right so far about everything. So I wouldn't be surprised for them to be right about this as well. Let's continue with the news. Packaging for all tobacco cigarettes in the United States, in the United Kingdom, including leading brands such as Sterling and Mayfair, both made a subsidiary of Japan Tobacco International. So both of them were made by a subsidiary called Japan Tobacco International and they must adhere to requirements, including a designated principal color, a Paton 448C, a drab dark brown, that's pretty brutal for marketing, a smooth surface with no texture or embossing, and the absence of promotional images or logos as a result packs of a given tobacco cigarette brand or variant are generally indistinguishable from one another with the brand invariant names, each allowed to appear only once on the front, top and bottom of the pack in Helvitica font with only the first letter capitalized and a maximum font size of 10 and 14 points for the brand and variant names respectively. The proprietary tobacco free and nicotine free formulation of TAT and its beyond tobacco trademark based material allow the company to position TAT as a non-tobacco product under different packaging regulations. The bright colors of the TAT original red smooth blue and menthol green varieties are expected to stand out among the dark brown packs of tobacco cigarettes from incumbent brands in shops across the United Kingdom as well as in the representation below. What do you guys think of this news? What do you think about TAT entering the UK? This looks very promising. The distinctive packaging of TAT products stands to provide the Kingdom, the United Kingdom and the company yet another advantage in the United Kingdom as it seeks to introduce TAT to the United Kingdom. Huge. In addition to its ability to sell at a much lower price which is price is everything guys let's be honest like people want to spend less money especially in a pandemic so you got to assume that price is a key reason why people are going to buy something then it's branding marketing people need to know your name and then people have to like your product so at the end of the day those are the key reasons why people are going to buy a product but pricing is always one of the key elements on everybody's mind whenever they buy anything any consumer is always looking at pricing always so so in addition to its ability to sell at a much lower price point compared to the average tobacco cigarette in this market one pack of the most sold brand costs 13.58 in international dollars purchasing purchasing power parity adjusted furthermore almost exactly one year ago on May 20 2020 a ban on menthol cigarettes was put into effect in the United Kingdom including on capsule click on click and roll crush ball and dual menthol cigarettes this ban will not affect tat products that's right let me say that again this ban will not affect tat products so tat doesn't fall under the menthol cigarettes ban huge for tat with the assistance of its european wholesale partner the company is confident in its ability to build market share for tat in the united kingdom where 14.1 percent of the legal age population use tobacco in 2020 the tobacco market in the united kingdom was valued at approximately 18 billion or 30 billion annually canadian sam asks what more a good news can be before a long weekend thanks rich for bringing it first hey my pleasure sam it's what we do here at rich tv live we bring in the winners we bring them to you first we break down the news so that everybody knows what is going on what is trending before the market opens the market is opening up in a minute everyone has a great trading day we're going to finish off this news and let everybody get to work in the markets so we are very excited about our impending entrance into the uk market and this is seti coscarella chief executive officer of tat so seti says we are very excited about our impending entrance into the uk market and our advantageous and our advantageous product distinction on the shelf remember this is directly from rich tv live don't panic there's absolutely no need to panic folks don't panic so seti is very excited about this news chief executive officer of tat says anytime your product is visually outstanding from its competition that's right visually outstanding from its competition a lot of work is already done for you as we continue to explore opportunities outside of the uk we recognize that the european union presents a complicated regulatory network with each member country implementing its own rules with respect to importation packaging tariffs and other factors interest in our product from legal age smokers in europe has been overwhelming and we will navigate the regulations on a country by country basis there it is there's the big news there's the breaking news for tat lifestyle and wellness what do you guys think love to know your guys opinion they'll tell you a little quickly about tat global alternatives ink before we say goodbye and let everybody enjoy their long weekend wanted to make sure i brought you guys this news pre-market and now the market is open and live i know it's a green day today everybody wins big in this green day and remember if you guys would like to learn how to trade you can join the trading club at rich picks daily calm and you too can learn how to trade stocks and cryptocurrencies okay we love to educate the world and help you win and win big and right now the stock market and cryptocurrencies are the two best places to make money in 2021 from home and we're doing it and we're helping you do it too hey phil phil says tat morning tat is one of my main holdings mike says good morning mike mike says just keep making money on tat yeah and you know what that's just getting started they're just getting started so let's just read a little bit about tat global alternatives ink jeffrey says good morning tat as a winner rich brought it first hey thank you jeff i appreciate you brother good to see you i hope you have a great weekend about tat global alternatives ink the company's developed tat which is trademarked which is a tobacco free and nicotine free alternative to traditional cigarettes offered in original smooth and menthol varieties tat's base material is beyond tobacco a proprietary blend which undergoes a patent pending refinement technique causing its scent and taste to resemble tobacco under executive leadership with big tobacco pedigree tat was launched first in the united states in q4 2020 as a company seeks to position itself in the 814 billion global tobacco industry love to know what you guys think about this big news from tat lifestyle and wellness the headline is tat entering the uk market with significant competitive advantages left to know what you guys think is your boy rich from rich to be live if you're not winning you're not watching we bring in the winners we bring in the news and we bring it to you first thank you guys for watching is your boy rich from rich to be live and rich picks daily and i'm out peace