 Hi guys. Thank you so much for having me here today. It's a bit surreal for me because last year I was an attendee at the conference, not the workshop, but the conference and this year I'm on the other side so I can't believe it's happening but yeah, I've got to pinch myself. But again, thank you so much for participating this morning. I'm going to put all the work in the workshop so you're going to do a lot of sketching today. Let me put it mildly. And I'm going to try to make this as fun as possible because the topic is something close in my heart which is storytelling. Sorry. Okay. Sorry. Okay. Yeah. Before we begin, just apart from what they already told you, I work at Property Guru and it's been a journey for me going from a graphic designer to becoming a product designer now. And that journey is also part of my story which I'll be sharing through my presentation today. So yeah, this is a general agenda of what we'll do today. So we'll start with why it matters, why storytelling matters to you or should matter to you. And we'll go into how to build a narrative and about adding emotion because no story is a story without emotion. And then finally just close off with thoughts about what will this look like in the future. Okay. So why does it matter? There's this really interesting quote that was that I came across from John Mada in his report Tech in Asia, sorry, Design and Tech Report. And he basically is talking about the role of design in organizations today that as designers we care about the complexity of design but to the rest of the org it's like, huh, what are you talking about? So there's this constant struggle that we face whether design sits inside the org like in the case of internal agency design, I'm sorry, in-house designers versus outside the org which is like agencies or consultancies, right? So no matter which side you're on, there's a constant struggle and making people care that's the goal here, right? How do you make these people care? Because design matters and we know that. But how do you explain that to the rest of the org? So basically storytelling that's the answer. And so we need stories to do three main things. The first one is change perspectives, right? As human beings we are all sort of risk averse. We don't like change. We don't like things to, we like things to be the way exactly how it is. So in order to convince people that this is the right thing to change, it takes a lot of convincing and being able to say those things convincingly as a story that really matters in shifting people's mindsets. And the rest of today you will learn techniques to do that, yeah? So the second one is about basically building empathy. As designers we are the ones responsible for imagining how things are going to be, I'm sorry, imagining looking at how things are and imagining how things are going to be in the future. So before we do that we need people to care and change their perspective. And the next thing in order to change their perspective we need to build their empathy. So empathy is not just about your users, it's empathy about the end goal that we all want to achieve. There's an end business goal to everything that we are designing towards, right? So to build that empathy it takes time and effort to convince people. So that's another important aspect. And another great thing about storytelling is it really taps into our emotions. So in order, like as human beings we are, we are all connected through stories and the lights in our brains go off. Like different parts of our brains actually light up when you're emotionally connected to a story versus just sort of passively listening to factual statements. And that's really the power of empathy. And then finally we need stories to inspire action. So have you guys heard the Greta Thunberg, you must have watched the news clipping of her going, how dare you? Anyone? Yeah, okay. So did that inspire you to do something? I mean in some way or form because you really feel her emotions through the video, right? When she's like, how dare you? And she's really pissed off and you can feel that emotion, the raw emotion coming through. And that's basically the power of connecting to someone's story and that will inspire you to take some action in some way or form in your life. Moving on. So I'm just going to talk about a very cool example of how a company has used storytelling in their process, which is at Airbnb, right? So this was back in the early days of Airbnb, where their CEO, Brian Chesky, he over Christmas, he was leading Walt Disney's biography. And in the biography, it explained how when Disney was creating Snow White, it was sort of remarkable for the time because not every animator in his company knew what they wanted to achieve. They were going to change the way Disney was going to sort of build the Snow White movie, right? So they were going to build it frame by frame. And that was the very first time that they were going to do it. So in order to explain that to the animators at Disney, Walt sort of brought them all together. They drew out the storyboards of roughly what the storyline is going to look like. And that changed how the animators understood what's the vision for what they wanted to do. Similarly, a light bulb sort of went off on for Brian Chesky, and he said, hey, let's try this for our brainstorming session. So he brought together different parts of his company. And what they did was, if you look at the background here, they sort of hired Pixar artists to sketch out each part of their process, right? So from what they imagined it to begin with, and until the end of the experience of booking, sorry, listing, and then going and staying at an Airbnb, the entire experience was sketched out in the form of storyboards. And that sort of revealed some brilliant insights for them when they did it as an activity, because one of the insights what they discovered was it's not just a website. So this product, it needs to be mobile first, because they realized that people are not going to be on their laptops when you go down to a place, right? It's a physical experience. It cannot be that it ends with me booking something. So similarly, the other sort of insight that came about was the connection between offline and online. It became more apparent as they sort of storyboarded step by step, how this is going to go. And yeah, basically, this changed their strategy for their business. It became about being mobile first. So Airbnb has an experience. Today, you experience it the way it is, because at some point in their time, in back in the time when they were figuring out their strategy, they sort of went, hey, let's look at all the experience end to end. And and because they did it collectively as a group inside a room and sort of storyboarded it out, it that's a shared vision of where they wanted to go with it. So it kind of ticked all the boxes of what I just spoke about about changing perspectives and then building empathy for the shared goal, right? So that inspired them to take the action to build mobile first. Yeah, so the X experience director, she said it best, which is if you're going to build a feature that nobody has ever built before, think about using storyboarding or storytelling, right? So it's it's great to inspire action amongst your stakeholders. Okay, with that, just because everyone's like, I don't know, I can't gauge the room, everyone's very serious. So I want you to not be so serious, because the point of today is to have fun. And, yes, we I'm going to tell you what this activity is. Yeah, force connections. So at Pixar, I'm sorry, at Airbnb, they hired Pixar artists, I can't hire Pixar artists, I'm gonna make you guys into artists. So you'll need some A4 papers, which are in front of you, and pens or whatever Sharpies, whatever's available to draw with. So your product for today, we're very familiar with, hopefully, you're wearing some underwear. Yeah. So I'm going to flash some words right after this. And you're going to draw, think about the word and draw what is that going to look like. So for example, if I said the word is patriotic, then you're going to draw an underwear that has flags, maybe it's hoisted, I don't know, it's up to you to imagine, right? This is just a warm up. So don't take it too seriously. And you're going to get like two minutes per word. So it's meant to be fun. So just let your brain go loose and just think about whatever is the thing that comes in your mind and just draw it. Yeah. Are you guys ready? You have pens and papers. And then I'm going to show you the words in one minute. Okay, let's see. Thumbs up if you're ready. Just so I know everyone's ready. Okay. Still waiting on this side. Yeah. Okay, let's begin. The first word is disposable. Easy, right? I'm going to start you off easy and then make it more complex as we go along. So think about disposable as a word and what does that underwear look like? What material is it made of? What? How do you wear it? How do you dispose of it? Think about those aspects as you sketch or play some music, just because it's too silent. Okay, go guys. You're not sure what to do. So the word was disposable. So if you can think of ways that would turn into a product, right? So disposable can be material. So it's made of paper or ways that you can dispose of it. Does it crumple up? How do you just imagine what that underwear would look like and just go for it? Yeah. Any questions? Just feel free to raise your hand and come over. Okay. Next word, you can continue sketching if you're not done, but I'm going to move on to the next word, which is skeuomorphic. What does that look like? Do you guys know what skeuomorphic means? It's skeu morphic is like it looks as real to object as possible. So if it's human skin, or I don't know, wherever you sit, maybe the underwear changes color or texture, I don't know, could be anything, right? Skeuomorphic could also be texture, you know, Apple's early iPod, I'm sorry, all of their UI was very skeuomorphic and try to mimic what the real look like. So think about that. So how does that translate to underwear? Very serious. Okay, cool. Next word, mechanical. What does a mechanical underwear look like? Which parts of it are mechanical? I don't know. Remember that there's a human who's going to wear these underpants, yeah, so consider that as you sketch. Okay, next word, therapeutic. How is an underwear therapeutic? It gets harder as we go along it. Think about what happens during therapy, you get a massage, you feel relaxed. What does that translate into for underwear? Yeah, I see you looking puzzled. Just let loose the ideas to just think about random things coming together. So don't try too hard to imagine it to be very real is supposed to be sort of ideating, right? So go crazy. You combine words if you feel like it, yeah? It's not in the brief, but up to you if you want to combine words, mechanical and therapeutic, for example, massage chair. Okay, I'm going to go to the next word. Oops, it's a bit broken, but the word is fluffy. Fluffy underwear. Who doesn't like that? What if you combine fluffy and mechanical or I don't know, could be fun. I'm going to walk around a bit. Peek at what everyone's doing. Cloud. Nice. This is not a test. I'm just speaking. You no one's thinking of Iron Man mechanical really? Okay, last word. Alien. My favorite. Alien underwear. Sorry, I was laughing as I was writing these words for the workshop going, yeah, they're going to really get confused what to do. But the point is to just let your imagination go loose. Okay, since we're running a bit ahead of the time I had planned, can we have one person in the table share their idea? Like one per table would be fun, right? Don't describe what one of these is. So we have six. So I just randomly pick each table and then one of you present here. Let's start with therapeutic someone from this table, therapeutic. So my underwear is kind of the same material as those disposable ones at therapy center. But the only difference is that it edits lavender and sandalwood sand. Oh, and it also helps to play therapy. Oh, musical underwear. Wow. That's that's something. Okay, cool. Next word. Disposable. Someone from here. test. I even said that the underwear that I can match from plant of flowers. Okay. So that it can be easily to the dispose. Ah, I see. So it, it withers like a flower after you're done. Like our ancestor went before. Ah, okay, cool awesome. Okay, Next word, did we do scumophic? What did I ask? No, we did therapy. Okay, scumophic. Next one. Scumophic. Someone from here. Anyone? Scumophic. What's the best one? Don't worry about being the best. It's supposed to be fine. My scumophic is a toddler who looks like a mainpanist. Sorry? He's a toddler who looks like a mainpanist. Oh, toddler who looks like man. Okay. Okay. How about fluffy? Someone from that table over there. Fluffy? Don't worry guys. I'm not going to... It's not a presentation. It's not a real product. All right, so our fluffy... The fluffy underwear that I made is pretty boring. It's just a regular underwear with feathers. Feathers. Okay, feathers. But it still looks uncomfortable first. Interesting. Okay, last one. Alien. Which side? Then how about the last table in the corner? See you guys laughing. I want to know what's funny. I made an underwear made of an octopus. Octopus. Wow. The tentacles just wrap around your underwear. Okay. Oh, octopus. See, I get it. Interesting. Anyone else you want to share? Just feel free to put your hand up to come over to you. Okay, cool. Back there. I would like to share also about this clothes bowl. Okay. I have draw something like tissue. Tissue? Yes. Just like tissue, toilet paper. Ah. And then you can have the continual design. So when you want to use some difficult one, you can decide how many. Right, okay. So you just pull how many ever you need and then go. Okay. Nice. Travel underwear. Like it. Imagine all the space you will save in your luggage, you right? Instead of, I mean underwear doesn't occupy that much given. Unless you carry a lot like me. Okay. We're kind of done with the first activity. I hope this sparked something in your mind and you're awake now. Because I'm going to do a bit of talking and then it will lead up to the next activity again. Because I have three activities planned for today and that was the first one, yeah? Okay. So next, we were talking about stories and why it mattered. And now we're going to go into the building of a story, right? So how do you, the first part about storytelling is the narrative. How do you build that? So as designers, we have the potential to sort of transfer information from one mind to another mind. Right? Because this was not said by me. It was someone wiser, Ellen Lupton, who is an author and a graphic designer as well. And I think this is, this was inspiring to read just because it's, yeah, just think about it. You have all the potential to influence someone and change what they're thinking, right? That's kind of your superpower. Yeah? What's the right word would be transform? Transform information. Not transfer, I think. Transform. Sure. Yeah, that's true. I think first level is transfer, just because I'm talking about narrative. But yes, of course, transform eventually through the narrative you share, of course. Okay. So to write mystery novels, authors, they sort of plot backwards, right? They start with saying, how would the killer hide the weapon? How did they kill? Why did they kill? And where does the detective come into the picture? So these are the kind of plot lines that they think about as they plot a narrative for, obviously, a story. And as designers, to build any product or service, I forgot the word service, but you kind of do the same. You're plotting your website. You have a site map. You know how things connect. So you're building the narrative as you go as well, right? And any absorbing story unfolds over time. And just like that, every product that you interact with over time needs to have a good story. So you keep your audience captive. And that requires you to carefully plot your narrative. It helps us to create memories and forge connections. So I'm going to talk about five story ingredients that make up a good plot. Or five ingredients you need to build a good story. So the first one is an arc. It basically goes back to the structure of stories in general. It has a beginning, a middle, and an end. And having that structure in place is very important. What happens in between is part of the story, but there should always be a beginning, a middle, and an end. Otherwise, you'll be like, huh, what? So think about that when you're explaining things to people, right? You always set the context. You talk about why and then the how and then the what. So it kind of, you'll see the number three appearing many times in my presentation. And then the next one is about change. It's about transforming a situation or a character or some part of your interface that transforms, right? So that aspect of your story is also very important. The third one is theme. Theme ties the story together. It sort of is the overarching part of your story. It serves a greater purpose. There's a reason why the story connects with people. So that's usually the theme. And then we have coherence. So coherence talks about things making sense and building on each other. So there should be some relevance to what you're talking about. So the next action needs to be related to the first action when you think about interfaces, right? So there's a coherence. And then finally, you have plausibility. So it needs to follow its own rules. It needs to be believable. And that's like the fifth ingredient of the story. Now I'm going to show an example. And we'll talk about what we think, yeah? Feel free to always question me like that gentleman just did. I'm not always correct. Or maybe you have a better way of saying it, which is perfectly fine. So, okay. So a chicken tries to cross the road and a truck approaches. I'm going with the chicken and road metaphor. Sorry. This is meant to be fun, but you guys are so silent. So what happens next, guys? I'm going to tell you three endings, three stories, three mini stories. And then we'll talk about which ones we think was the best story, yeah? First story, it's a magical chicken. It pulls out a balloon and it floats away. Okay? So the beginning was the chicken was trying to cross the road. It magically pulled out a balloon and it floated away. That was the end. Next one, the dead chicken. So obviously chicken's going across the road. Chicken doesn't know what he's doing or she's doing, sorry. And gets hit by the truck. But then there's also a red fish for some reason. And then the last story, the tough chicken. So this chicken, she's had enough of humans always, you know, disrupting the way she crosses the road. So she pulls out a stop sign and goes like, hey, stop. And the truck screeches to a halt. And then she helps the chicks cross as well, not just herself. So there's three stories. Now, which one do you guys think was the most satisfying story? And why? Anyone? A, B or C? Show of hands, A. A? Okay? What about B? B? Well, you can't raise your hand for the same thing. Come on. Either A, B or C, you can't pick two. Just pick one ending that you like and stick with it. No one? B? And how about C? Greater purpose. So we like the hero in the story or the heroine in this case, the chicken. So why was it that we like the stories we liked? I'm going to break it down by story ingredients. So the first plot, it had an arc, like beginning, middle and end. It changed the situation because suddenly it was tense. Will the chicken get hit? Will it get hit? And then she flew away. So it changed the situation. There was some coherence because the theme was magic. I said that at the beginning. So the action that happened also followed. So I said your expectation kind of followed. What was missing was a greater theme. There was no greater good that this chicken was serving. She was just trying to escape. And what was also obviously missing is plausibility. It's not really believable that a chicken is magical. We have been missing out on looking at magical chickens. The second one, the story ingredients had an arc, a beginning, a middle and end. Some element of change because it was alive, then it died. Then some, of course there was definitely plausibility. You know chickens die in real life if they're going to get hit by a truck. I don't want to imagine that but yeah it happens. But it didn't have a greater theme. Again it didn't serve any greater purpose and coherence. I just mentioned a red fish, a red herring if you will. So it's like there are these elements of a plot which are there for no reason, which is throw you off but don't serve any purpose. And just think about those interfaces where there are buttons that don't make any sense but they're just there. But you're like why is this in here? So going back to the story make sure that it has coherent and plausible elements and has a theme. So the last one which we kind of the majority of us liked had actually four out of the five ingredients. Maybe plausibility was the only one where it was the weakest but hey in the future there might be a superhero chicken. So yeah it had an arc, a change, a theme, coherence and yeah what it was missing was plausibility. So going back to when you build a story whether it's for a presentation deck or it's telling the story of your on-boarding tutorial maybe I don't know could be anywhere right. So the idea is to ensure you have at least four of these ingredients as you build your story. A four out of five is good. But as many as possible so that it stays relevant and you sort of build that theme overall and I think the theme is probably to me the most important aspect of this these five ingredients. Okay I'm now going into some tools what I'm calling tools to use through your whatever you're designing for yeah. So the first one it's borrowed from the idea of story writing and also you can call this presentation design. So it's about a narrative arc. So I talked about an arc just now whereas the beginning middle and end. Similarly this arc was is basically a structure of complex narrative but it has several parts to that narrative and this structure was created by this German playwright called Gustav Freitag and it's also called the Freitag's Triangle or Freitag's Triangle. It has an exposition which is a start. It has a rising action, a climax, falling action and conclusion denouement. So these are all your steps to the arc. Just hang on to this because we'll be using it in another activity later. Next one story boarding which I spoke about with the Airbnb example. This is a very useful tool. I'm going to share an example in a minute about how I used it. Basically the purpose of the story board is to tell a story in concise pictures. Sometimes you use words along with the story. Sometimes it doesn't. So this is an example of my bad sketching but I use this right. So in my day to day I had to explain a prototype. Now I wanted to move away from everyone just staring at a screen. So what I did is I set up the stage to tell my story. So I drew a quick storyboard about search because I'm a working property guru. It's about finding listings and we were designing an experience for what the search landing is going to look like. So to set the context up I connected it back to our personas. So we have internal personas that we use. But sometimes personas get a bad rep. I guess they don't get used enough. But this is one way you can incorporate it into your day to day. So I kind of went back to a persona and I was saying, okay if these two characters were in a real life situation talking to each other, going like, hey we are going to get married soon. We really need to think about this house that we want to move into, right? So that was kind of the context in the first frame. Then the guy goes like, don't worry about it honey. I'm going to Google some stuff. I'll look at it as we go to work or something. And then I was talking about how is he searching and what are the keywords that he's sort of typing. And then finally it's like a Google results and obviously this is a vision. So you're like, hey our ranking is quite high and they find the link. And then after this I actually showed them a prototype on the phone of where this story connects to. So that sort of made my audience in the room more engaged. They sort of woke up. They were like, okay I can see this happening. And then because they were already thinking about the characters that I explained, they sort of connected with that while they were looking at the prototype. Or I kept referring back to these characters. So it's like think about the story and think about the characters in the story and then look at the prototype. That's a good way to build empathy for your end users event. If you don't want to use a persona, you can actually use real users that you did research with, right? So it's pretty cool I think. Okay, then the rule of threes. So basically in most of storytelling and in many other forms, you will see the number three repeat like a beginning, a middle and end. So you will see it in say signals, ready, set, go. You will see it in story books, Goldilocks and the Three Bells. Three words that are iconic sex, drugs and rock and roll. Yeah, okay, sorry. And then this is a very cool ad campaign that used the power of three in their narrative. So it's like just without words, they were just kind of showing how that works. This is an example or sorry, the pots there, that's an example from interior design. They used the rule of three for decorative elements on a wall or a shelf, for example. There's just three things because it draws your eyes. And then this is an example of an interface from property guru, shameless plug. Yeah, so we have answered your question, upload your documents, finance. So this was about explaining the steps in three steps, right? So as easy as possible. So why is three such a easy number? So one is too little, two is just enough. But it's just comparing one against two, so it's an unfair advantage. And then three, three is just right, just like Goldilocks. I sound like Goldilocks. But yeah, it's basically our sort of human psyche to evaluate against two options. And then we sort of convince ourselves, okay, third one is just right for me. So this is another useful thing to think about as you're building your story. And then there is the Hitchcock's rule. This is borrowed from filmmaking. So Alfred Hitchcock, he was a very renowned filmmaker. And he used this rule while he... Oh, sorry, I missed one thing. Yeah, the last element sort of breaks the pattern set by the first two. That was another part of this rule of three, which is... So ready set or like anticipation go breaks that pattern. And similarly, sex and drugs are vices. Rock and roll could be a vice. I don't know. I mean, there's examples like that. So you can think about one and two being somewhat similar and third one to sort of drive your attention there. When you think about pricing, for example, on pricing of products in a website, you have standard, you have the enterprise version and then there's a pro version. So that's the just right for me option. Yeah, sorry, going back to the Hitchcock's rule. So any size within your frame needs to be important to the story you're telling at that moment. So what does that mean? And for example, you use a tight shot when you're capturing the story details. So if this was a story about a cooking show, showing the ingredients matters. So it's a tight shot that you use to zoom into those details. Then you use a medium shot to show a relationship between two subjects in the story. So if it's not a cooking show, it was a show about a guy making dinner for his wife because it's their anniversary. Maybe you have a calendar. It's a bit grayed out. You can see it, but there's a calendar in the foreground marked with their anniversary date and in the background you see the guy cooking. So that's how you show the relationship between subjects. And then finally you have a wide shot, maybe, when you need to show the activity of the guy and then the room. An example would be if this again was a cooking show and there are more than one actors in the play in the story, then you sort of show where they are in relation to their surroundings. So this can be applied as well to sort of interface design or motion design where you bring in elements that are very important into focus first when you are designing something and then if you need to show connection between two objects, so the relativity, you can use the medium shot. So you sort of zoom out a bit. And then finally the wide shot talks about the entire narrative and how you frame that in a website. So it's like three levels that you zoom in and out when you're designing something. Okay, next activity. Looking, you guys look like you're going to fall asleep and you wake you up again. So the activity is a wordless story. Again, you're going to need post-its for this one or if you want, you can draw three boxes on your piece of paper and go for it. What we're going to do is, I'm going to give you an instruction in the next slide. These are just prompts. Feel free to find a different instruction if you like. And you select an action from that list and you're going to draw it in three frames, but no words. So for example, if it's scramble eggs, this is one example. So if you're scrambling eggs is your action, how can you explain it in three frames without any words? Remember the rules that we just spoke about, the Hitchcock rule, the power of three, and obviously your storyboarding. So there's three things. I want you to think about that as you're sketching. And we have 10 minutes for this activity. If you have any questions, feel free to ask me. It's too loud. Yeah, you can use these prompts or if you think it's too complex, you want a simpler action, feel free to select whatever you like. But three frames, if you want to use three different post-its to sketch that out or you draw three boxes and draw within them, but no words. Not as easy as it looks. I like how you incorporate the frame element. Very cool. I see the tight shot, medium, the wide. Very nice. Is it going, guys? Okay. Good. Now this. Good? Of course. Care deeply. Later I'll share the story of how I came up with the presentation. If you like, you can sketch more than one story as well. They're not limited to one. Like if one story is too easy, feel free to sketch two or more. We have five more minutes. Feel free to share the stories across the tables, right? You can share it with each other. This time, group sharing. My motto is, post-cruel in the glass. As again, frame is just like, using like a post-cruel. So frame is just like more in the glass. How are you guys doing? Having fun? Yeah. I'm a terrible sketcher. You saw my sketching earlier. I'm no ace at it either. No Pixar career in my future. Which real estate company do you work for? Puppeteeguru? Puppeteeguru is the local Singaporean. Yeah. Actually we're in five markets in Southeast Asia. Your design team is at 10 people right now. Okay. I have a friend working in Puppeteeguru. Oh, is it? In which part of the business? Product manager. Product manager. She meets Victor. Oh, I know him. Work with him all the time. Really? Yeah. Small world. Yeah, yeah. Really. Singapore is very small. It's a tight frame. How is it going guys? Sorry, go where? Going nowhere. I'm going to have been going well. Oh, going well. Yeah. Hey, that's cool. I like how your story is like, suddenly something changed. You're flipping the transformation to the end. I like it. Sorry, unexpected. Very nice. Go to somebody. That's cool. I think unexpected stories are the best. Block twist. Nice. I love this word. Because I know handwriting is always a problem. People don't understand. It's actually harder to be simple. Believe it or not. You think the actions are simple. And then you're like, oh, but... Yeah. Sorry? Yeah, but the simpler you make it, the easier it is to tell the story. That's the point of the exercise. I will mention that later. Later. I hope you're having fun. Feel free to ask me any questions if you are... if you have questions. Yes. Yes. Oh no, everyone's looking at their phones. Did you guys tell each other your stories already? Or you did? Don't be shy. Come on. You're going to pair up for the last activity. So make friends. I noticed that lots of people are choosing the wine story. Everyone likes to drink wine. Good. Okay. I'm back. Hello, guys. I hope by now you had a chance to sort of go around and share your stories. The point of the exercise was to make you sort of think about how simple how to keep it simple and explain it in three steps which is not actually quite easy. And another point I mentioned earlier about plotting your story. This activity sort of covers that as well. That you had to plot how to tell the story before you actually start drawing or you started imagining the plot as you go along. So keep that in mind when you're doing the same for anything you're designing. Okay. Next. Oops. Sorry, can I get... What did I do? Sorry, I think I screwed it up. My bad. You can switch back to the slide. Ah, okay. Thank you. Okay, next portion is about emotion, right? So we looked at why storytelling matters how to build the narrative of the stories. Next part that we're covering now is about adding emotion which is sort of the core element of any story at least I think so because without feeling something for the stories I think it's hard to move forward or remember that story. So feeling actually connects to memory. Look at this picture. When you look at it what do you feel? Scared? Scared, fear like surprise, all of that. Basically what you're feeling is the same emotions as what they are feeling, right? Looking at a picture sort of conveys that emotion and same thing when you're listening to stories and connecting with them you feel that emotional connect. As humans we are basically the only species capable of creating and believing these fictional stories and concepts that don't have a physical reality necessarily. So basically these fictional stories are anything from religion corporations, human rights. These are examples of stories that lots of people believe and then hence it becomes real. So in order to make the story real you've got to believe it first. And great products also make us feel things. This is a post from my timeline that Facebook's memory sort of reminded me like a few days before this event. I bought a bunch of things. I'm not necessarily a materialistic like I don't care about shoes as much but this reminded me how I used to be in my youth. So I was like I didn't know I cared about shoes enough to take a picture but funny enough I looked at the picture and then I was like hey I like those shoes I would still wear those. I like shiny things. So yeah basically the great products make you feel things and great stories also make you feel things and this was a good example because Facebook's feature is building on that emotional aspect it connects with the emotion of nostalgia and then sort of brings back the memory of whatever it is that you posted about or Facebook Instagram all of them. And if you think about last pair of shoes you bought or the last pair of whatever you bought how do you feel and how would you feel about it in a few years time. And in order to make those memories sort of the moments in those times relatable you got to make it into a memory and I like this guy John Mada he says a lot of quotable things he basically his quote is about making difficult things easy and because it's easy it also becomes memorable and that's kind of what we do as designers and connecting emotionally matters so I'm just going to touch upon the theory behind where this came from right why do we care about emotion so much in our current context this phenomenon sort of started back in 1998 call it the rise of consumerism or experience economy that term was coined by two guys called Joseph Pine and James Gilmore in their book and they spoke about this new trend of this was new back in 1998 where coffee which was just a commodity was then sold back then just like products which you can find in any sort of local coffee shop but then Starbucks sort of became the disruptor of that phenomenon because they offered not just coffee but like a space to hang out and that became part of their experience narrative and what was interesting to note was the design value sort of increases as as you go into experience so there's more thought put into the creation of that experience and so does the price right so whatever you're designing eventually translates to a business value let me see and basically oh sorry before I go into that really tap into emotions emotions like delight desire, surprise trust, boredom if you think of all these words I'm sure products come to mind like for example boredom, YouTube right that was one of the main drivers of YouTube back when it started that people were bored and they just went to YouTube to sort of elevate their boredom and things like delight so adding delightful elements to a product I think Instagram copied the story function for example copied, borrowed from Snapchat and that sort of became their the next they took it to the next level by adding those delightful elements that sort of let you play around with things apart from the story so I think that to me is a successful example and then the last tool for what I'm going to talk about is the emotional journey I'm sure you guys already kind of use it maybe at some point which is your journey mapping but the idea of this journey map came from this guy called Kurt Vonnegut he was a writer and his thesis actually failed where he explained the theory of misery and ecstasy so basically what he was trying to say is any story whatever it is can be plotted on a graph of going from ecstasy to misery and backup or anywhere on that graph so there's just two emotions going from middle beginning so ecstasy to misery and then you have the beginning and the end so I'm showing an example of my favorite Disney movie sorry I like Disney and yeah this is the plot of Lion King so it begins quite happy you know like you're showing the pride rock and all the animals bowing down and then it goes into a bit of a scary bit where Simba and Nala sort of get lost in the little place where they're not supposed to be but no problem Mufasa sorry, rescues him and then things go really bad for a while because he dies and he's really emotional and then he gets lost and then obviously he finds his way back up because he finds his friends in the jungle and then oh but everything's not right again because Nala comes and she's like hey you're forgetting what the purpose of your life is blah blah blah and then they go, they fight the war and he eventually becomes king so that's one way of looking at a narrative you think about the ecstasy points and the pain points and then you plot out where the journey goes so last activity this is supposed to be fun and we are using fairy tales because stories so pair up with a person at your table and I will share the prompt list again after this slide and before I go into that what we're going to do is re-imagine one aspect of that story which is a classic tale in a digital product format or service, it could be anything it needs to be a product one aspect of that typical story and then we're going to map out the new story using the narrative arc and then the journey mapping tool so for example I'll show you the story of three little pigs first we map out what is that story going to look like in the context of a digital product so we all know the story, three little pigs they built houses, the wolf bothered them constantly, eventually they built a house strong enough for the wolf to not be able to break it down and then he climbed down the chimney but then they killed him and they lived happily ever after so that's a typical story now in the new story how do they spot the wolf? they had an app and security cameras installed so they spot the wolf coming towards their houses suddenly because this is a magical story it's a fairy tale, you're allowed to expand the plausibility suddenly they blast some really loud magical music and the wolf is stunned and not just that, he turns into a mouse okay and then because the wolf is gone but now they have a mouse problem so the story sort of began like this now if I map out the pain points of the pig it began very badly because obviously they were being bothered by wolves, hey we found a solution we'll install a camera, we're going to kill that wolf or turn him into a mouse and then oh we have a mouse problem the pig story the reverse is true for the wolf yeah I can totally scare those pigs and I'm going to take over the houses but you know things didn't end so well for the wolf either because things went bad and then you see the end now obviously you use journey mapping in your day to day to sort of map out different experiences of different players in the experience of people who use your products so for me it's like agents and then property seekers we map out both those journeys but if we did it in this format you'll see different sort of crests and troughs and that's where you identify the opportunity areas right so here's your story prompt pair up on your table with one person you first plot out the narrative arc because you're going to decide which aspect of this story is going to be the digital product or service right and then you're going to map out emotional journey of that feel free to ask me questions if you want me to go back a few slides I can please pair up okay for this guys you want to play music again just a little I realize that I'm going very fast maybe I will have some time to sort of do Q&A in the end if required or I end half an hour only I don't know I think I rushed through some of my slides but I imagined I would take more time to explain the first time doing a workshop you guys want to see the examples again yeah okay I hope you pick your story first I'll just go back two slides one more that's the example again just for the first part so you can look at how to plot the story in my story the security camera is the digital aspect obviously there's also a magical speaker it can be a physical or a digital product up to you but some aspect should be a physical product social sketch for the event she just had a missing component from your story I came a bit late I think there are three big points in your talk the third one is emotions the second one is narrative and the first one first one is why do we need storytelling okay cool thank you and then the fourth one is about the future but yeah I'll figure it out we've actually met before I don't know if you remember last year I was sitting next to you during your sketching I remember obviously that's more important yeah I remember sharing your sketches because my manager at the time Catherine she was speaking and then you were sketching I think right next to you and I was like huh oh you said you have one for yourself because last year people were taking sketches but nobody was tagging us so I had like individually fine like who was sketching but at least let's have one person official yeah yeah yeah for sure for sure I'm a little ahead on time just because I think I'm nervous so I'm like going too fast but okay first of all you don't seem at all I think you're killing it okay but I think your last one is at 11 right we started also a bit early so I'm giving them a little extra time for this and then we can do a bit of sharing again because I planned it such a way that there will be enough time in case I go fast to do the show and tell so we still have that 11-20 to 11-30 Q&A in case you feel like I think that would be nice have you gotten any feeling that they would like I'm not sure actually I can't read the room they're all so serious man I think because most of them are is this supposed to be like laugh and have fun they don't know each other maybe I should have done tell a story around the table that was one of my other activities but I wasn't sure like am I going to go too fast too slow first time doing a workshop they don't seem stressed with so many people so I'm like it's not supposed to be stressful they seem pretty relaxed if you want you can wrap up early and make it do the Q&A slightly tough sure I want to definitely do a like give them until 10-50ish to finish this activity because we started at 10-30 and once they're done I'll give them a 10 minute like share with each other the same like we did earlier so 11 you will be back when you're on track for the third act no actually this is our last activity the closing so I'll be done by 11-15 so why don't we close just naturally the way you close and we'll do the Q&A right after you finish so I'll let the MC know perfect that's all my notes we are just discussing like all the stories here what if we can't remember the plot can't remember the plot for example Puss in Boots where it's so twisted by the extract movie then you may anyway you have to make up your story so you can change it that's a fun part yeah yeah I plan to right after they are done yeah change the plot change the plot yeah what story did you guys pick Goldilocks yeah that's a good one I literally narrate that to my kids daily almost but thinking of it in a product that's quite fun yeah maybe security system don't come into my house maybe food delivery cause she ate up all his porridge so they get food delivered to their house instead you can there's so many opportunities so you guys catching are you done okay you have 10 more minutes yeah the question like where should we is there a rule anyway a lot twist can come anyway so you brought up the emotion just to show how it's affected yes correct so the idea is to figure out what's your story and then what are the people feeling as you do the story so if you think of it in the context of designing something like I don't know for property guru I'll give you an example the experience is to do a booking so what are the steps to do that not booking enquiry to do an enquiry I see a listing when I enquire talk to an agent so overall the process is very long but I can talk up talk to like what is the building up part and then what's the falling down part and then when you map out the emotion you actually identify okay during this point they are feeling like this so what is the opportunity for us to fix that or improve that so this is before after the solution after kind of but you can do it even when you are sort of hypothesizing a future solution so if you're building something that's never been built before you can use this to plot what's that what that story will be like and then what you think should be the emotion maybe then you validate with user research saying hey this is what we thought when we began and this is what the results are showing so where's the gap so then you improve one question so let's say multiple features right so future would have this it depends if you want you can map them as separate stories but put the emotions in one big story and then sort of compare against A, B and C or you can do this separately for each one and do a bigger analysis in many ways how you can translate this I think it depends really on your creativity how you want to use any of these tools because they're very open ended and it's like that for a purpose because I don't know what you're designing it's hard to go deep but yeah thank you I love it so you have ecstasy and misery and then you have beginning and end and then you plot the feelings of the character and your story through the process alright how's it going any questions you want to ask me around if you don't know how this can be great that's the whole point supposed to be fun the rest of your day is like super serious problem solving research so I was like this needs to be not so serious because yeah if I tell you like a fun thing you'll remember it right there's a point of my nice I think that you're drawing the cream it's beautiful yes of course how about it sorry yeah all of them have some aspect you can totally think of a product in the yeah that's great if you have multiple feel free to do multiple mapping totally pick the something fun of the list that you have the one that's most twisted usually those are the most fun one guys we have 5 more minutes and then we'll do a quick sharing yeah wait no glasses thank you keep it closer I'm sure she got one with while I'm talking I just wanted a nice picture after to remember okay guys we are nearly on time we're going to do a quick round of sharing I would like some volunteers per table again to share about one story that for each of these from each of your tables and share what the product is and what's the what was the plot I would like to know the plot shall we begin how about we start at the back and work our way up to the front yeah that's fine so before you begin just tell us which story you picked and then share Jack and the Beanstalk cool so we have the original story first Jack was really hungry and all he had was a cow that was from the original story but he decided that he would trade the cow for an iphone and then while he was using his phone he got a notification that says one free eggs golden eggs one free golden eggs and then just click to continue it's an ad here so he clicked on an ad for golden eggs golden eggs that led him to the maps which he had to navigate and then he found eventually a giant's house who is living and then he took the eggs and finally the giant is a giant cow oh who is not angry because he sold his baby cow so the giant tried to eat him so wait the cow tries to eat Jack yeah the giant cow tried to kill Jack so that was the climax and then he had this option to throw his iphone to the map of the town and then it self-destructed okay wow lot of plot twists are you sure it's an iphone not a samsung i don't know things like do it right so all this tried to help him so the cow died and he got his free golden eggs and he bought a brand new so happy story for Jack not so much cows in this there is a lot of emotions going on wow from very low to very high in an instant escalated quickly would you buy the eggs bread that we sold his first issue that he was free okay should we buy more iphone it's golden eggs yeah he good opportunity to continue the story there's no awful stories okay cool anyone else want to share me you should share is it the same story or different okay hello guys so our story is called the ugly duckling and your feature selfie so your feature selfie it's an app that lets you see your feature selfie so I don't know if you guys are familiar with the story of the ugly duckling but the ugly duckling was not really ugly he was being called ugly because he doesn't belong to the group of ducks who were calling her ugly right so okay on the first part of our story we see the ugly duckling can you hold okay so we see the ugly duckling and we see the ugly ducks kissing her okay and then okay so the ugly duckling was really a sign that this one so was being called ugly and then one of the ducks or one of the ducklings told her to oh my god girl we'll take a selfie contribution reality and then on the second part of the story the ugly duckling takes a selfie on the climax we see the ugly duckling coming to terms with reality after she sees oh it's like that aging app you see your future self she sees an app on the camera feature self app download now and then she downloaded it from google play she installed it and then on the last part of the story we see her uploading the picture and then as we can see it shows her not as an ugly duckling not as a baby sign it but as a swan after she posted it on social media she got a hundred loves hard parts and two hundred vows social validation solved everything it was also like an enlightenment for everyone because everyone finds out that she was a swan she was a swan and then we see a comment saying oh my god really you're a swan so that's her story I love it cool clap for him okay how about this table hi we need the story about the little red riding hood so in this case it was actually the little invisible riding hood so yeah first the little invisible riding hood ordered cookies from Uber Eats because in the original story she made them but she wanted to deliver the cookies herself to the grandma so she delivered the cookies but she had an invisible cloak on the wolf would be able to track her and follow her around but actually the wolf had put a tracker in the cookies and is actually able to track her through an app what's the wolf delivery man sorry did the wolf deliver the food because how did he put the tracker no no probably he was like he knew the Uber Eats guy or something okay okay and so she got a grandma's house and the wolf was already there but the wolf had actually shrunk the grandma with like a poison and hit her like somewhere because she's not really good at all and yeah and then but the riding hood had like glasses like half face recognition glasses so she could directly just say that the wolf was in the grandma hey you're not my grandma and so like oh and then he directly wanted to eat her but then the woodman came and the woodman was just using a half-dead text if someone needs help yeah that's it but he also had the liquid the other poison to help enlarge the grandma so he also saved the grandma in that case and the riding hood met the grandma but then plot twist the wolf stole the cloak and used it to run away and yet it was really and I didn't expect that isn't it a bad word I mean it sounded happy to me but then he got to run away he didn't die right yeah but then he's still out there somewhere too ah okay I see what you mean cool cool I like I like the AI recognition of faces very nice anyone else want to share on this table before I move on yes we want to share well go for it go for it he started out okay so we're from we're from the Goldilocks team you can see this which you can't you can explain it that's why you have the mic so the first story it started and Goldilocks has grown into a pretty woman and and she travels the world and then she found an alchemist in a desert and the alchemist gave her a map to find gold map to gold and that's what the purpose of Goldilocks is to try to unlock the gold and then once you try to read the map she can't understand the map because it's too ancient and then she read the map and googled it and she found the place to find the gold by the google map so she travels the world follows the translated map yeah she translates the map with google and finds the bears house yeah but here's a little backstory that you won't know till yet one day when she finds the bears inside the house after she feeds the porridge trespasses on to the beds she sees the bears and then they meet each other's eyes and the bear sees the girls eyes wait a minute you look like the hunter who killed my son and then the goldilocks sees hey that's the key to the gold wrapped around the bear's neck so they get into a battle and then the bear wins and they cook Goldilocks but in Goldilocks's phone it has spied my iPhone so the hunter father comes back and BAM! takes revenge nice very nice how about we come back to you guys okay I think we'll run behind if I give two stories at the table so maybe I'll take one story in that corner and then we'll work our way here one story anyone no okay no forcing okay so the story that we choose is the ugly duckling and my friend is going to the ugly duckling so she is like lost because she her friends didn't want to play with her and then she's going along to the forest and then she look at the bird that is delivering parcel what's the guy parcel parcel delivering birds okay I get it and then she look at she's met with the bird and asking what kind of parcels that we deliver and so I deliver costumes and you can buy the costumes in anima zone anima zone any amazon okay and then she's downloading the apps and then buying the costume in anima zone and then she become a celebrity everybody love her because her costume and after that because she's very popular and she's turned into a swan and then she become a celebrity interesting now she has a rally for a world and hashtag ugly duck is a popular oh nice okay so the future is bright for the ugly duckling yeah it's a trend whatever her friends are they also know hashtagging okay cool nice happy story anyone else want to share a different story one that's not been shared poosin boots anyone no one okay I guess not so popular how about jack in the beanstalk anyone go for it so jack wanted to get rid of his cow and to trade it so he posted an ad on carousel and then he also saw an ad for magic beans so he replied to the ad and then he actually got a verification he was kind of skeptical skeptical so he did see that the magic bean seller was verified and it's 5 out of 5 stars thank god for verification so he's like okay I'm gonna do this and then he met with a guy in real life and traded and then his mom was like what is this this is so strange but then he assured his mom we have a return policy so after 30 days if the beans don't grow we can get our cow back so his mom was calm about that and then he planted the beans and afterwards he climbed the beanstalk and there was a giant that was sleeping up in the clouds so what he did was he took the meditation app on his iPhone and then it continued to let the giant sleep so no worries their giant didn't wake up and rather than climbing down the beanstalk because he was so so tired he ended up calling a private charter plane from his iPhone app wow this is a powerful iPhone app is it like grab it does everything okay fine get it and then once he got down the golden goose was laying golden eggs and all it was happily ever after okay cool so what would you say is the climax of this story we were kind of debating that I think for us we ended up saying it was when he found the golden goose found the goose okay and then like it's victory yeah it was the highlight cool cool one else different story red riding hood go for it oh wait we'll come back to you oops it's off just hold it hello so for our red riding hood we actually started off the story with her mom giving her an iPhone that actually says that oh it's a dangerous world out there so take this to protect yourself and she was like okay going out to her grandma's house she realized after entering the house that her grandma looks weird so she actually used the iPhone app to scan her grandma and realized that it's not recognizing as a human it's actually a wolf so the face face scanning feature is it yeah she kind of like tricked the wolf saying that she wanted to take a photo of the wolf actually it's a face scanning feature and then it just reads like not human not human danger so the moment the phone detected that it was a danger knives, cannons, guns all come out of the home okay so to make a good situation out of a bad situation the guns and the knives kind of like meet a catering business out of the wolf meat so basically she used Instagram to sell saying that she's having a wolf meat catering business wow I think the wolf's mom should have warned them that it's a nasty world out there again become wolf meat yeah but it's making a good situation out of a bad situation and she's also making money okay okay thanks I guess last one story here you guys we can discuss the story after this as well so the girl she has to meet a grandma and her parents wants her to meet the grandma but she didn't want she wants to meet the wolf so she's not really happy so she's going through the the wolf and she meets the wolf and she chattos with the wolf and she asks you to subscribe to replace me up it means that the wolf will go to meet the grandma instead of the girl okay okay substitute substitute it's an app where you don't want to go to a place and you send somebody so the wolf will go to the grandma and the girl she can go to the wolf with the wolf so she's really happy with the climates and when the wolf is going to meet the grandma he do a selfie like that you can prove that he is with the grandma and he didn't hit her yeah so the wolf is not the best at the end because he didn't hit but he has a new friend okay so the grandma and the wolf become friends and the grandma is happy because she asks somebody to speak to nice nice okay I think we can stop unless we want one last story or did you have enough and I leave you guys to decide you want to hear one more story yes no yes okay go for it last story last story that that table is full of stories I like it more red riding so we choose red riding wolf so of course red riding wolf is the wolf in the forest so she used google maps and then the wolf saw her going to the grandma's place so the group the wolf took grab instead so we can go there faster so when red riding wolf reaches grandma's place she was very worried because the wolf is in the house though she didn't know that the wolf and the grandma was just eating food they ordered from food panda okay so they became friends and they asked the wolf to stay over because they offered Airbnb wow okay how many products can he place in this story so since they became friends the morning they both went out together wolf and red riding wolf and they decided to put the bucket okay cool so yeah that's interesting and a lot of product placements okay I hope you guys had fun doing this activity earlier someone was asking me how do I use this in a real life situation at that table over there and I was talking about the triangle you can sort of use it as a basis of any user journey and break it down step by step and then if you have multiple users of your product like if you have in the world of property guru we have agents we have property seekers and then we have property developers so there's three players in the story and three actors in the story and each of them have their own narrative that they want to do or achieve and then it's interesting to plot them all in that emotional graph of ecstasy to misery and then sort of see how all the stories come together and that really leads to opportunities and ideas right so in each of your stories if when you plot that thing emotionally you can actually find areas where you can insert another product or another feature something else that will solve the pain point in a useful way yeah okay coming to a close I'm just going to talk about what I think is the future of storytelling I think that in the future your communication skills are going to be even more vital right it's it's kind of a don't brainer but why I think that is as products and experiences get more immersive like I mean many of you had in fact thought about using AR in your story lines and that technology is already very accessible and that's going to make things more immersive than what it is already so VR, AR and many more such experiences will become a norm which is probably at the moment in Southeast Asia with the speed of internet improving drastically and access to phones now this technology also becomes accessible so how would you communicate those stories is up to us right and then I think that in the future things are going to get more connected not just connected in a way that it's all connecting to a Wi-Fi or whatever I mean connected in the plot line of the experience right so I think from the experience economy people realize that you are not coming to buy a product you are actually buying the experience but what happens when you have multiple devices, multiple touch points then you need the story to flow the message of the brand needs to connect everywhere so I think in the future as well that's going to be very important and devices will talk to each other as well and then the last one I think the future is going to be about elevating the product if you think about the Maslow's the top most one is about appealing to your sense of self purpose if you like an example I shared earlier about sustainability Greta Thunberg she brought that up in the media right now and more products are going to come up which sort of need to appeal to a person's sense of self for a greater purpose to change the narrative of where we are going as a race right of humans like I know it's a bit dramatic but I think it's like if you think about where is the world headed and if it's a very bad ending or a happy ending it's all up to us how we build that story and making sure we have empathy and connecting with those stories we have the opportunity as designers to shape those stories last one is an example of immersive dining experience which I came across this is a restaurant in Shanghai I don't know if anyone from Shanghai is here but it's called ultraviolet and what they do differently is it's not just a dining it's exclusive dining so it's only 10 people can sort of dine together at a time and the whole room that you sit in sort of matches the mood and the taste so it becomes a multi-sensorial experience right so that I also think is towards the future of most experiences it's going to be about appealing to more than one sense so not just visual it's what you hear what you smell what you're eating so this was a very good example of how they build it in real life all of it coming together so yeah storytelling in the future can also not just sit back like in the past we are used to advertising telling us the story of the brand where things were one sided they were telling the story you were hearing the story now it's becoming more about interacting with the story and there's more opportunities in the future to think about weaving those stories together of the brand of the user of the business everything yeah with that we've reached the end and we have some time for Q&A so if you have any questions we can discuss now or if you feel shy to ask we can always talk in person later as well any questions around the room yeah my name is Alexa nice to meet you I still don't understand about the rules of 3 can you give us more real examples in design sure so one example that comes to mind I think I shared it on my slide was how do you explain the usage of a product in say three steps or you break it down into three actions this is particularly great for when you do onboarding experiences right in order to not overwhelm the user with multiple things about the product you find three things you want to say right about your product that's really great that's really strong and then sort of bring that out using the power of the rule of three because I think as humans we are hearing one and two which are similar and the third one that breaks the pattern is very interesting so if say the first two screens in that onboarding are informational and the third one makes you do an action like create your first listing or whatever so that can be sort of an example of where you can use that any other questions no nothing everyone understood then I'm very happy just hello hi I am Jasmine and I just thought of a question because I think you gave quite good examples on how to apply Hitchcock's rule to like filming a cooking video and things like that sure but are there any other like real world examples like let's say when you're designing or prototyping or doing a wireframe that you can also kind of apply Hitchcock's rule this storytelling tool to your product so I'll give you two examples one in a digital sense and one in a non-digital sense so first one if you think about the interactions with an app right you think about motion design in the context of Hitchcock's rule so the first rule is about bringing things into focus using a tight shot so maybe it could be something like making the action most prominent so your eyes are drawn there first and then it could be the next step is about showing where does this belong right in the context of say I'm going back to listings just because my head is in that space but let's say I'm creating a listing of Airbnb and if in the first screen it's about looking at how to create a listing so all the focus of my attention is there but then in the context of showing where these listings appear I can show against multiple listings or like a it's explaining in a tutorial right so it's like showing where does this listing belong and then the third one can be about create your first listing so or a wider shot would be in that context probably not applicable applicable sorry for this scenario I think it it's hard to say generally but like you can use it in motion design that's one example that comes to mind and then when it comes to say exhibition space right you're designing a spatial design for an exhibition you can choose to put certain things in the way of the user as they walk through and create sort of heat maps around the room saying here's where I want you to focus so everything is going to be in your view then things are spaced apart so you walk around and make them move and then yeah that way you have a relationship between the object and the viewer as well I think yeah these are two examples that come to mind I'm sure I can find many more and also these tools are intentionally open-ended that I mentioned because you can use them in different ways it's hard to explain with each of your context but if you think about the thing that you design I'm sure you can find a connection back to the tool and how to use it I guess we're done any any more questions sorry before we close feel free to oh yeah there at the back yeah sure what is your favorite storytelling experience favorite storytelling design experience what is the first thing what is your most unforgettable storytelling experience putting me on the spot I think okay for me because I'm looking at the recent past designing the experience of this workshop is my immediate story that comes to mind because I spent close to three months going back and forth figuring out what exactly it is that I want to convey and then I created a prototype look at my story arc it began with Kuldip reaching out to me saying hey do you want to do a workshop and then I was like yes of course because great opportunity for me to grow my skills but and also share what I wanted to talk about and then the next rising action was like okay I'm going to build this narrative what do I do now I started putting stuff together and then the climax I sort of tested it with designers in my team and then it was like oh no I don't quite understand it it's so serious why do you make a workshop so serious it's like oh shit that's not how I am as a person I I try not to be serious all the time so obviously my falling action then was like okay let me rethink everything and then today we're here obviously you see the end product so yeah that's my storytelling experience in the emotional journey slide that you showed where is their is there a particular rule or anything worth noting for us as designers for the intersection points for each shareholder in the story or each character in the story yeah is there anything worth noting for us like where's the point where each character in the story is the happiest right yeah so that would be so I mentioned it earlier I'm just repeating it so his question was there's an emotional journey and there are multiple characters and they all have a plot line where do they connect is your question right yeah so the opportunity over there is to identify where things are going really bad for one person and the other is sort of okay then you sort of figure out prioritization becomes a outcome of this right it helps you prioritize who which user should we focus on first and then how do we design something in connection to the two so that could be one application of that yeah sure okay I guess we're done a bit early so I hope you had a good time guys