 And good morning to all you out there in the audience this is welcome to the 2013 OpenSim Community Conference, please remain seated during the conference, please and We will be taking questions today during our speakers presentation First of all, I'd like to introduce Teresa Kinney Johnson an LLC air strip Eris apps LLC with extensive experience with multiple virtual worlds and game platforms I'd also like to introduce David Flesen. He's a chair of the 3d web roundtable with extensive experience in virtual worlds and education He is a master training specialist and taught journalism and broadcasting for the US military at the Defense Information School and Recently developed a college undergrad course on engineering virtual worlds He is currently a student at the Art Institute with a major in media arts and animation Please give a good welcome to Teresa and David Hello. Hello. Thank you You want to start Dave? Yeah, sure Well, we're here today to talk about mom. Let me just ask a quick question though before we get started Can everybody hear us? Just want to make sure before we start that everybody But there's anyone that's not able to hopefully they'll let us know, okay All right, it looks good Okay, clearly. Yes. All right. It's looking good. We'll just watch it if anybody says they have a problem We can try to work that out as we go Just want to make sure everybody's engaged because I know what it's like to be at a presentation And you know you get about 15 minutes in waiting for it to start and you're not sure so I just want to make sure everybody can get the dialogue And that's pretty much what we've been about in this project. We've really been trying to get the dialogue out there What we're going to talk about today is mom mom is the words I call this one Which is the metaverse universal the marketplace and this is a crowdsource funding project that we're working on We're looking to take forward soon into crowdsource funding To basically find a way to kickstart the metaverse We've seen that there are things that Can be done that can make this technology grow for business application as well as per personal application as well and I'll be speaking along with Tessa here who is Teresa Kinney Johnson some of you might know her from her open sim grid as well as From work that she's done in second life and even a recent build we did in cloud party So there There you have a little bit of our background. I won't go over it in any laborious detail You know Tessa's got extensive experience When it comes to not only virtual worlds, but M. Oh RPG type things A lot of different environments. She's got a pretty broad background in that area as do I as well If you wonder about my son zoo name What's your grid name Tessa It's spot on 3d But we'll be starting. We'll be working with a new grid Coming up with air saps and designing educational Educational scenes for for either free or low cost for education. So we're really excited about that under the Keen Academy project Thank you for giving me opportunity to say that No problem jump in where you feel needed, you know, I'm happy to have you here today the to co-president with me on this topic If some of you wonder about my name Sun Zoo, I'll just give you a quick background on that I worked for the US Department of Defense What was the US Joint Forces Command and one of the things I did while I was there I was working as a futurist and a graphic designer and They wanted me to not only Help them to depict the future but also to live it and For that reason they had me go into second life as part of my day job Although most of it was actually after hours development Because of course, you know like most developers you get in there and you want to do all the extra touches, right? So I was depicting what the future would be like for the joint operating environment of the Joe and one of the things that was asked to do was to develop an avatar as a Virtual tour guide based on Sun Zoo who was the author of the art of war book And a strategist for the military He has Principles that are still in use today by a number of people including including presidents and prime ministers So it's one of those time-tested and proven type things. So let's go on to our next slide then enough about us a session description We're basically going to talk about today. We're going to have four basic areas First off, we're going to talk about this 3d web think tank where that came from and we still hold these by the way each month We'll we'll get into a bit of a background on that second thing is I'm gonna have test to go over the top 10 lists We had a number of people generate to help us to generate a list we brought a lot of ideas to the team ourselves, but We also put the word out and try to try to reach out to as many developers and Potential users of these technologies as we could and we're always trying to grow that community as well and out of that we Approved it down to a top 10 list of ideas of things that can make the metaverse move forward the third thing is the metaverse you know mark the universal marketplace or mom as it's called and That was the winner of the top 10 list that was the most voted for category although we have used one of the other ones with our work in like Keen Academy and You can also see that here on The OSCC there's a the mind of Edgar Allen Poe There's a build here that shows you some of the work that we did in Cloud Party as well and then finally We'll wrap things up with Q&A Also on questions and answers we don't mind You know both me and Tessa have been in virtual environments long enough that we really don't mind if people are asking things as we're going through The presentation as long as it's pertinent to the discussion So if you do have questions during the presentation, please feel free to put those into local text chat We'll try to address them as we go if we don't get it during the presentation We're also tracking them to try to make sure that we get them addressed by the end of the presentation And Dave's much better at that than I am so you got to kind of hit me a red if you want specifically me to ask a question because I'm not as good in multitasking as he is Well, I just got that left brain right brain thing work Let's start off with the history of things okay, you know just like a college course is always good to start with the history first The way that this all began was I was working for a college Rasmussen College in particular and I was I had stumbled across to seeing that they were doing a program They were looking to develop a course on engineering virtual worlds. It's an undergrad course for their game design and simulation program At the bachelor degree level so they developed they wanted to develop an 11 week course Well, I was going through it and I knew a lot of different things when it came to virtual worlds But they didn't know everything, you know, I don't think I ever will So what I started to do is I knew a lot of people and I went around and I started asking people In different subject matter areas like they started to ask me things about psychology of virtual worlds You know, I didn't have a clue. I mean I had some impressions myself, but I didn't know all the particulars So I started to go around I started to ask people in these different disciplines You know what they what they knew about it and we did interviews So I did interviews and posted on YouTube And that gave me a chance to you know be able to have some people with deeper knowledge of these subjects than I had Even interviewed Chris Collins from tip of DN on virtual economies for example Because Chris has got extensive experience in that in that area from his work at Lyndon lab So as I put this stuff together One of them I was asking about was Some of the challenges the engineering challenges the architecture challenges when it comes to virtual worlds And I had known a test a little bit from her work when she was with spot on 3d in second life And I had come across her grid when I was looking at all the different grids that were out there and comparing the apples to the oranges more More so so so to speak and that's when I came up on test and met a lot of folks I knew like agile bill was there as well and I met some other content creators and things and We started to do a discussion and when I did my interview with her Unlike the other ones where I was interviewing a single person I interviewed a whole group of people in a round table discussion And thus and that was like I think what month was that do you remember tessa? Yeah, I think that was like january or february and um, I just I offered to bring a bunch of The contacts I had in the virtual worlds community and to meet with them so they could share their experience with them as well And we went and we did a video stream of that for the school So that they could use that as part of their course because you always want to make things that are fun to watch and You know Bringing the students in virtual first, you got to wet their appetites a lot of times too. So the video's out And then tessa says, you know, hey, you know, this was really fun. Let's do this every month So we we started the 3d web think tank, you know And I know there are a lot of different groups out there like avocons an awesome Company that's doing a lot of great stuff like this conference for example There's a lot of different groups that I think are all focused on very similar ideas And I don't really see that as a challenge or a problem. I see that as a great thing because the more Innovative minds you have coming to a table to address an issue of importance like virtual worlds are right now The better, you know, the more chance that we're going to succeed It might be a piece of my idea. It might be a piece of Maria's it might be a piece of Doug Maxwell's It can be a piece of everybody's ideas out there that actually becomes what the future of the metaverse is But it's you know, it's through that engagement. It's through us You know coming together and talking out these things and helping each other to take things forward So that was really our big focus up front. We wanted to move the metaverse forward What kinds of things can we do to make it better? now one of the things that kind of came to mind with me on that concept is the topic of education When we take a look at education A lot of times there's focus on things like testing exams standards of learning for example is one that's really big Romant in Virginia And that has a focus on You know, if we give you a test and you pass the test that will show your success I've seen other I've seen other types of approaches Where we do things like gamification of education and we do things to more incentivize The children to learn or adults in in in a college case as well to learn And I think that there's a lot more effectiveness, especially with today's generations When we incentivize things and when we make the environment fertile for learning All right, I think it's the same way when it comes to virtual worlds If we can do things to make this soil more fertile if we can make the metaverse So that it has greater potential for growth You're making it so that the seeds can be planted and that the metaverse can continue to grow on past what we have right now And I think in a case like that you kind of let it Let it Focus on the direction that people want to take it Instead of structuring it in a way that it has to go along a certain path I think that makes a big difference um So in a case like this one of the things that we've Probably most of the people in this audience have seen was you know, the changes with second life and the terms of service You know, there were certain things that motivated linden lab to do that I won't comment on those but I do think that As a result of that it caused the rifts in the content creator environment It caused a lot of content creators to leave Now some of them went to open simulator some of them went to other game engines or other Applications to some just pulled out completely because for some of these folks they are 3d modelers animators and the like and they might be working at major studios And this was a supplementary income for them so um How do we get those kind of creative people back to the fold to be able to develop content and help us to provide for a more robust metaverse And a metaverse that's more usable and more accessible And you know that we're reaching an audience beyond the ones that we've reached so far That's where I think we need to make the soil rich If we make the soil rich People will come people will use it it will increase the potential for what the environments can be used for But I think in order to do that we also need to see beyond What we've always done in the past You know we all have a set of lenses that we look at the world through That was one of the things that we're going to join forces command kind of taught me is we're doing the future's research We all are a product of our history You know our culture So we want to see beyond just what second life has done in the past Just what open simulator can do in the past and we wanted a broad approach to the metaverse as a whole So that's what we're looking at with the 3d web think tank What can we do to move the metaverse forward and we've been meeting each month for these round tables The first sunday of every month The website is um, you haven't seen that let me drop the link for you It's a http colon slash slash www.3dwebroundtable.org Hopefully I got that right Web round table. Yeah, okay. So we meet each month on the first sunday We might put out a thing to check that date to see if maybe there's a better date that we should move it to So I have heard back some things that other folks have conflicts that we'd love to be there at the meetings But can't necessarily make them so we we might change change to that date But what we're doing is we're shaping this and at first it was we were getting together as a group of people that were interested in making the metaverse better And then we started to get ideas like you can see this one here. There's a cloud Um a word cloud that shows some of the discussion we did on customizing the user experience You know, and if you're not familiar with word clouds, basically the words that are used the most Are the ones that are going to be the largest So in this case it gave us an idea of what are they looking for the things that are biggest give you an idea of What types of things that are most important to them and that was based on the local chat And then we came up with this the top 10 list and I'll let tesla. Can you can you go over this force, please? Sure. Sure um We put out ideas that there were about 50 ideas Because everybody had a voice, but we narrowed it down to 10 that that we felt were the most viable as a group um and of course We had everybody vote for it because we didn't feel like we should be the decision makers The community should be um, we opened up for voting. It was uh, where you You know was Well, we had the marketplace which is um the idea is to have a universal system of Delivering content and even stuff that scripted and animated through the metaverse Seamlessly so that the creators can log into a place list their item and deliver it everywhere And because we know the users have been complaining Um about not being able to use our content across a multitude of grids and that they're no longer Really secluded to one they have everybody has a home grid where they spend most of their time But they definitely go to events on other grids and want to look like themselves So we really feel strongly to to um really establish the universal avatar It's absolutely necessary to have your avatar stuff You you can't look like yourself if you don't do it for example I came in today thinking I was perfectly dressed and I apparently had several outfits on And that's because I had to kind of piecemeal it together in last night And people shouldn't have to go through that hassle just to have themselves With an authentic avatar. They're very comfortable in They would still have to dress themselves the ideas, but they would at least have the inventory there And we feel this can be done through like A trusted grid network kind of thing Met Academy is actually and these ideas are for anybody to use and run with it's not just for us These are ideas the community put forward Um And we I went ahead and decided to jump on the meta academy idea, which was for A universal education system was pre-made learning simulations And that got a lot of votes that actually was right up there at for a while It was like one in one and we didn't know which one was going to win Um standardization was about you know creating standards for For uh running grids and user accounts and things uh like that to keep things more Um standardized so that we have some similarity from one grid to the other as far as basic technology Um and on that one too by the way, um We had also I've been involved with the IEEE's group Uh looking to create standards for virtual worlds And you haven't heard much from them lately, but it's because they're In the final processes of going through these standards and finalizing them So they are working on the standards and part of what we're doing here is incentivizing people actually using those types of standards Putting them into practical use the idea, you know of what they're they're proposing and um I think the metaverse marketplace the mum project could actually be one part of many to push that through And get people to actually adopt Because you have to get people care at stick anytime you start standardizing to and you know Get them the impulse to actually jump on it Mobile viewer which as you as you many of you know, lumia has a wonderful android phone viewer, but it's more of snapshots Um than active content Um, so we really need to work on that so that was one of the other Um once and it got a high level of votes comparatively because we got like a we got exactly under votes Um, and this was really early on by the way, and then the suitcase idea was sort of like diva distra I mean diva's um a suitcase with hyper grid where you have a secured Uh a content that you can put in a suitcase and move virtually and and you know that like that authentic avatar and I think we could still do that Um outside of even the mum project if we got a general good collection of open sourced Um content for avatar creation, and I think that would be another way we could maybe bring that in earlier Um number six is the virtual Uh converter. I can't remember what that one was. What was that? What was virtual converter? Um, that was for Let me look at my notes here. I've got it Sorry, it's been a while since I looked at these And the library archive was um, you know a a universal library where people could come and um, and I think we were going to focus on Virtual world information obviously since that's something we could really throw a lot of stuff at but it wouldn't preclude The idea of bringing in more um assets from other libraries and interconnecting Libraries from around the world and giving a virtual environment for people to come in And actually meet and join to discuss to have discussion groups and this virtual archive Library archive the virtual converter was develop a web-based software as a service Uh tool to easily convert in-world content prims and sculpts from second life Into mesh with identity verification to protect ip rights Half of that has already been done with the recent change with the singularity viewer Now you can export out to obj or dae files. So Um, they're working on the textures next what would be nice is something on the ip rights issue Um, I know a lot of folks are looking at that that that that's a big focus area for a lot of people is to be able to have the ip rights uh Continue with the items instead of being able to be stripped off of them Okay, co co co you you uh Kukua did it kukua Looks like a hawaii viewer, right Great tanya. That's great to hear. Thanks. By the way. Hi. I haven't seen you in a while Um, also the library archive was also designed for scripting in particular as far as the virtual world Um contribution so that people would have one place to really contribute in a very identifiable place So I really think that's a good idea. And if anybody wants to run with these ideas they can This is not like owned by uh, three the 3d round table It was actually an idea to kind of push ideas out for others to pick up and take off With the most the most important thing for us is that we move things forward Yeah, and you know if it's and help if we can't you know Like yeah, once we get this first crowdsource funding, I'm sure we'll learn a lot about how to do it We'd love to help others by sharing our information Um, the identity management was more about um, like an open idea kind of idea where you're your identity and there's some reputation kind of thing That's become really um kind of a big factor now with We've seen bully blogging that tries to you know can really affect somebody's reputation And it may or may not be valid the complaints against it And the idea also is about who can you trust to do business with or to trade fairly with And that that is becoming more and more a big point without Outing yourself publicly about your your real life identity to have kind of a safe way to know who you can deal with And um, if they can be trusted, I think that's becoming more and more a big issue Without becoming like a facebook, I think we all now realize facebook has value, but they also Aren't what they kind of portrayed they be or they've changed We all kind of feel like we're being spied on now at least that's the impression I get and it's kind of Weirds me out and I'm so glad I don't do anything personal on facebook now because um, it really kind of freaks me out So we don't the expression the expression what starts on facebook stays on facebook. It's not really true So, um, yeah because employers now look at it as part of their Voting for you know employees and perspective employees and that's kind of scary because whatever you did at 15 Still going to be there, you know unless they give us a way to take it off Which I think is kind of unfair for the next generation quite honestly But the idea is to create that where we don't have this problem with Privacy issues being bled into the identity process unless somebody wants to I'm I've always been Real open about who I am and what I'm about and where I've come from and even where I live because I feel like Um, that that is the only way for me to validate to people that I'm trustworthy and when I do business with them Um, virtualist, Lisa, um, that was more yours. Can I jump in there one sec real quick before we continue? Uh, Sean had just mentioned something there. Um, a moment ago as far as you know, he hopes that folks do things the same way I think a lot of that gets to The engagement people being engaged with each other on the topics and you know being able to know who's Who's working what and being able to you reach out within that community? Um, that's something I think in the future is an important area is to get the 3d web Roundtable or whatever it becomes in the future it morphs into But to get this whole topic with the metaverse Engaged in the worldwide web consortium Um, so that we actually start to to design an architecture that fits within the web browsers You know so that we're thinking about these things and it's becoming a topic of discussion within that community because it's it shouldn't be a separate viewer for The worldwide web and for the 3d worlds if you do that you're going to have an isolated approach That's only going to reach a certain market potential If you want to get this to the point where it's reaching and it's not just a matter of I make something that uses an application that works within a web viewer No, we need to get past that to the point where it's actually part of the decision making That people are thinking about it as they're developing the web of the future And I think that's key. We have to think about that. We have to think about You know, we don't want to limit the options, but we want to make sure the architecture can support the options Yeah, and I think he's Sean may also be talking about the fact that mircad and Singularity there's like three different ways of backing things up and they're not compatible I think he's he also may be intimating that we have like one path to import and export that Is you know more cohesive And and that is part of standardization But I think um, we don't have to wait for IEE to do that I think we can do that as community and more lead them because you know, we're on the ground We're doing this every day. We're the ones who need this kind of flexibility So I I think that's the the really important thing and that's all about us getting together And that's why you know, we kind of threw this this group together and started meeting because there was really Not a body of Real cohesiveness to the grid owners and to the users and to the creators And there needs to be one and not saying we're the only group that can do that Obviously if somebody chooses to start a group, we'll definitely support that as well But as long as we're going On the whole theme of to come together and to make these changes together I think it's really important Virtually so could you talk about that? Dave? Oh, yeah, sure I'm just going to wrap up these last two so we can get to the mum part because I think that's what a lot of you have really come for virtual least it was a idea as far as socializing the shopping experience Uh, we're basically and this also has to do a little bit with the prefab stuff That we'll be touching on in a bit But taking things so that you can basically Put things together with prefabs And make things into you're kind of like gamifying the virtualization And the final one we have there is the metaverse mentor Which is basically developing a game or learning tool that would teach virtual world skills Like 3d modeling texturing for example So let's go to the next slide And get to the mum the mum topic All right What we're looking at on this and I think we're a little bit unique compared to other ones There's been a lot of other marketplaces out there. So why mum? Um, I'm looking at with mum You know, and we're still at the developmental process. It's conceptual at this point We're working on starting off a putting things together for for a crowdsource funding project But we're at the point where we're really trying to think out the ideas and think of innovative ways to approach this Instead of just doing the same thing that everybody else has always done before Uh, we've shown in the past that we have technology that can allow us to deliver to multiple virtual worlds Uh our our um our people on the team believe that they can engineer this in a way that will also reach into other places that we haven't reached before So as you can see here in this grid agnostic approach, we're talking about everything from Multiple virtual worlds, not just second life. Not just some open sim grids Uh, but also other places Um, I can't say for sure right now, but you know possibly cloud party possibly iam view Uh, possibly blue mars Uh, possibly other ones that aren't even invented yet. Um, but it's more about creating an architecture structure That can reach the multitude of environments instead of just targeting it for a single grid We really think it's important that it have a multiplicity Go ahead tessa. Yeah, I'm with the oncoming of mesh to everyone in open sim Um, that that really is the bridge gap that was needed to be made because that's what all these other environments use Is mesh so now that we're coming to a common denominator and we have converter tools at least to Prem to mesh You know, we still need sculpt to mesh and I would rather see that on a web page Instead of on a a client or at least have that additional choice But that I think is a semen that's going to bond this and make this really workable to go far outside the open sim community And therefore give us the creators and the users a much more flexible system To utilize their virtual environments and and some of this stuff hasn't exactly been done before but In discussions I've had with some of the companies that have delivered avatars Uh to places like unity 3d environments Um, we know that certain things can be done Um, we pretty sure we can get it done within a unity environment Where it's already online as a virtual environment We think we can probably do the same thing with unreal as well But some of this is going to take testing obviously Uh to prove what we're talking about um, so But we don't want to limit our scope up front We want to show that there is the potential and and see what can be done with the technology Um the copy protection, uh, do you have any ideas on that one tesla? Yeah, we've we've thought around a lot of ideas and I'm not convinced that it should be um On the marketplace itself not that it can't be tied to them but a couple ideas we've had is a A creators uh clearing house where they would list pictures of all their items where they sell their items Any copyrights they have list, you know, they actually have legally done and that way I as a shopper Can see a link to that on their sale page Um on their listing page and I can make sure that yes This is a legitimate creator and if they don't have that link Then it's going to kind of stand out blaringly that maybe they're not quite proper and and if it If it looks familiar and it you go to like lil thart and you see her trees Then you go to that clearing house and you don't see that marketplace as a correct vendor Or grid that she's actually okay to sell on then that gives us the users a really easy way to say You know, I want to honor that creator. I'm going to go get it a different way And try to do it the proper way That's one way to do it and the other way that we thought of that that we could help out directly is to create a system where creators can Have a legal fund that sort of like DMCA insurance Because we all know what happens when a DMCA is filed. It's kind of a he said she said thing And then the the grid has no choice. They're not a legal body. They can't decide who's right or wrong legally So the only thing the option that the creator has at that point is to go to court and that starts at $10,000 So For all intents and purposes, it's very difficult for a creator to actually legally protect their stuff Um, no matter how much they've done right on the copyright issues thing And no matter how many filings they have it really comes down to taking it to court and bringing that person to task So the idea is to offer them a way to Do a subscription based kind of thing maybe And pay so much for a month and it becomes a legal fund that will help anybody who has a very serious DMCA issue And we have all seen it. There's there's a lot of times. It's just I didn't know I purchased this from so-and-so and now we found out it's not good Let me take it off. You know kind of think those things are 90% of the time the case But there is that 10% where you have somebody who is really intent on elicit Um selling of content that just isn't theirs and those the people that need to be brought to task I feel you know, but only the creators can do that because they're the ip holders And then you have oh god the more complicated issue is if they use kits So they have third party ip rights too It becomes extremely complicated and extremely hard to solve even from a legal perspective Let me go over a few of the comments that we've had because there's been a bunch that flowed to where you're talking to So um Just basically a nutshell if I can kind of I'll try to address these quickly on each of the items You were asking Doug. I think it was was the one I was asking about the ip protection How we tend to do this first off what we're looking at is that our content creators Would have a process where? They are identifiable um, so that uh via paypal so that There is no anonymity Of who is selling things now that doesn't mean that your Real world identification is posted online for anyone in the world to see But at least uh the company that's running mum That would probably be a nonprofit is able to identify positively who the people are that are providing the content So a lot of times what we find is that when you put things in the light instead of the darkness Um, people tend to behave themselves more So we're looking to create an environment for the marketplace that makes the the market much more, uh Uh viable for use The other thing we're looking at is we might be using some kinds of technology like Uh intellectual property auto scanning. There are technologies out there right now on the market Um google has one for example inside of uh their search engine capabilities That allow you to look at an image and tell Anything that's related to that image on the net We think that these technologies could be developed over time to be able to tell if somebody's Trying to sell a good that is stolen Or if it's something on that right yeah, so you know, there's ways that we can use technology over time And you know, you talk to about there there was a question there too about um with um You know, what about the mesh the the the rigging is going to be different for the different environments Uh these things can be worked with technology. It takes work to get there obviously But we think that it can it's not insurmountable Uh, we're already seeing right now They're starting to do things with mesh to make it conform to the size of the avatar But a lot of times it takes being able to take these principles and use them across different environments As you can see on this one right here What we're looking at is purchase options Allowing it so that if you come and let's say you just wanted in single use You wanted to just use it in s l you just wanted to use it on a single grid and maybe on kitely for example Um or evanation whatever, you know, you could use it for a single use or maybe you want to buy it for multiple use You know where you have a carte blanche thing that you can use it on a host of sims or host of grids rather Uh, that could be an option All right, and then uh commercial use, you know, if you're using it, but you want to be able to sell it Uh for use on a commercial contract Maybe there'd be a different price for that And there may be special pricing specifically for education and nonprofit So these are some of the things we're we're thinking about as we create the marketplace mum Would give you options so that you could make more use of it And it would also give the content creators a much larger base of an audience to reach And we can also encourage a thing called prefabs or kit makers So that people could be reselling things basically Um so that they would use these kits to make things We've already seen that in s l and in open sim where folks are Taking things and reusing it and adding their own creativity to it to make things Even more so out of it legally legally Yeah, legally So that just gives you kind of a snap view a couple things I just like to point out on this slide real quick If you look on the bottom left there, you see and this is just a conceptual view of mum You know a first shot at it, but having a star system where you as a As a customer can actually go in there and put down, you know, how good this product was Where you can post comments where you can have a subscription plan that would allow you to purchase Things so that as that content creator releases things, you know each month you get a sampling of things You know as part of your subscription You know A lot of this is kind of bringing things together and then you see the last one socialized I'm not sure if that's the right word yet, but the thing is to get it to the point where you have control You have a way to add two things so that you can add to the content Like in this case the metadata for the tags A way to go to socialize it where you can take it and you can send it out to your friends and let them see it And you know it becomes a social shopping experience So what we're looking at here is increasing the ease of use for users and creators Basically, we're looking to change the way you shop And not just second life not just open sim, but virtual worlds across the board as well as real life um intellectual property empowerment You know finding ways to help the content creators Protect their ip and a lot of this isn't the way that you structure the sell of it If I if I make an environment where cheating is not allowed and there's things to prevent it from happening It makes it a lot less likely now. Can somebody still go into a grid and steal things? That's always a possibility in any environment But at the same time if you are structuring things so it's not profitable for them to do so That makes a difference and that will lessen the amount of theft Then it will probably just become more theft for personal use for the most part Virtual essence and physical essence. That's kind of a concept. We've been kicking around You all know how you can save out your avatar and give them a and basically give them a You basically have saved out your outfit Well, what we're talking about is taking the virtual essence of an avatar Things like the skin the shape the eyes The hair the makeup And saving that as a virtual essence And then when you come to a the website for mum Instead of having to download things put on a demo version with a little sign over the top of your head Now you can actually see what you look like online Because it puts you into the clothing Now take that a step forward. What if we did that in the real world? What if we did that for a real world shopping where we had you also take a physical essence of yourself We're thinking about what if we put boots out to at places like maybe at san diego You know down at Daytona Fort Lauderdale, you know, we get started off with the colleges first and see how how well works there but you know, you basically, you know, you're you're you're in your beach attire and You um You go when you you do a 360 scan of yourself and now when you're doing your real life shopping online You can see yourself in the clothing You know a big difference there and how we shop and we can socialize that experience You can send it to others They can see what you look like in it They can comment back to you becomes more of a socialized shopping experience And then also your essence, you know, especially with the virtual essence You would have the possibility to you know, maybe splice your essences Maybe somebody sees your essence and says, hey, you know, you know I really like the way that you did your avatar Is there a way that I can get a copy of your essence and maybe you splice your essence and their essence together There's a whole lot of stuff that's going on there Uh, possibilities. We're wrapping up. So, um, everybody sees that the slide deck is online Um, there's the website for it and also we're looking to paralyze to have parallel real life sales for it as well And basically in a nutshell what we're looking to do is grow the metaverse By incentivizing virtual standards by making it profitable for people to use them If a content creator can get 20 fold more Of customers by going to a site like mom That makes it worth their while That makes the metaverse grow That brings people who have some of the high end capabilities to take this to take this for so There's a little bit on the path forward for the crowdfunding um, and we invite you to our um our Our monthly meetings like I said right now we're doing them each month on the first sunday um And uh, we'll take any questions. Are there any questions that we didn't address already I wanted To address somebody's question out there Doug asked if we're self-policing Policing um, it's incredibly difficult for anyone in to d to handle the ip issues solo And incredibly expensive and we know what we have to offer through the mum project Can't cost a whole lot if anything To most people because obviously, you know, it We're in a recession and the the demand of marketplaces are ran where the cost is nothing to the user And very little to the creator So we're just trying to incentivize what incentivized ways for creators to empower themselves and give them the tools they need And the money they need to actually Take to task the people they need to because Honestly, we can't legally represent a creator We we don't know any agreements they have with other people that they may be working with or people they've given special permissions to Or how much third-party product they're using only the creator can take that under Under their own seam. We can just provide them a way to do it effectively and of course your sticky ip id Idea is absolutely a great idea Yeah, and a lot of this a lot of this too is you know, we we don't profess to have all the answers We're that's why we do think tank is we want to try to get the ideas out there And start to focus on how we can't implement them But definitely Doug we do need to address this and to what the approach is in order to be able to get it to the point That we understand the funding level that's needed to To get it there because when when you put this out for crowdsource You need to have a good community to support it And you also need to have a very clear definition of how you're going to get there And have goals for what you expect to achieve Volkmar is asking Where are you going? What are you going to do with customers still visit the store in world? I mean for what should a content creator open his own Place or run a sim make it make it nice with when all his customers buy all over online the web Real-life experiences show that since mega stores like amazon or others come up smaller stores Have to close because nobody goes there. I agree, you know, um, we're working on a system right now For a new grid for a customer That will allow in world sales on the ground and through the marketplace But I think it's really important We understand that everything's going to iPhones and ipad or not just iPhones android phones smartphones and iPhones tablets and ipads And much more mobile devices and that requires The ability for them to be able to see the product in a pictorial format because as it stands right now That technology cannot support an interactive full functional virtual world experience Um, but that does not mean they should not be stores Um, I you know every grid I've been on has a a marketplace for them Um, I think giving them an option to do both is is really key Yeah, and I think people shop differently and I'm not looking to do something that threatens the vendors that are out there already I mean if they want to shop in world, that's fine And in some cases like for example when I shop for certain things I'll buy them right over the web and especially if I could see myself in clothing I could do that instead of having to go in world and put something on You know that has this like hey, I'm a noob sign over the top of my head Um, you know, I'd rather not do that. I'd rather just see what it looks like online Instead of going in world and doing that But there are other things where I'm going to want to actually I'm a tactile person I like to sometimes go there and feel things to get an idea Is this exactly what I thought it was, you know before I actually hit that that click to buy button So that's you know, it all depends. I think there's going to be various things for various people Not everybody shops the same way But part of what we're looking at on this is not just another marketplace We're looking at changing the way we shop both in virtual and in real life Zuza asked about us being an authority. That's not the idea. The idea is provide A means for them to be their own authority creators like the clearinghouse where they can point Their customers to that to verify that they're buying from an authorized dealer Like the sticky ip they have to implement those we can't We can't be the police of the of ip we can only make sure that they have the capability To tag in to any ip they choose to use So it's more about the creators and their choices to protect their ip than about us protecting it Well, thank thank you all for coming. We appreciate you Yeah, yeah, thanks for coming. We appreciate you're coming out If you have any additional questions or if you want to join the dialogue Please look at the website And attend our next events. We do them once a month And uh be be be glad to uh have your ideas as part of it I mean, this is something not just for for us. This is something for the metaverses at home And if anybody would like to come to the keen academy thing, I'd be glad to talk in text I'm sure sonny. I mean, um, Dave would be happy to be there too And uh, it's because I feel like there's lots still questions that we haven't been able to answer Um, discover it's keen academy thing here. Yeah on the grid Is that okay with you Dave? Yeah, that's fine Hey, thanks everyone Okay, and we wish to thank David and Teresa for a very interesting and provocative presentation I'm sure they'll be more than happy to stick around and answer a few more questions and uh, again, you can catch them on the uh on their websites and That'll be wrapping that up for this part of our conference, um We want to remind everybody that they can look up the conference schedule at http colon slash Conference dot open simulator dot org again. Let's give a big round of applause for David and Teresa. Thank you very much