 Alright, so John and I are talking about what I would consider a gentle launch. What is a gentle launch for a three week course doesn't matter how many weeks. The key right now is how would I do a gentle launch. And I typically have said, you know, a gentle launch, the way I do it. I still do it to this day is two emails, and then to social media posts. That's it. And my launches grateful grateful that my launches when I do that are about 5000 6000 7000 on average, per launch with two emails to social media posts. And when I say social media posts, I don't mean. You know, I mean the two posts are on every platform I'm on so I'm on Facebook, Instagram, LinkedIn, YouTube, those four places. Yeah. And then plus the, the two emails my list. So, can I ask you a quick question. Sure, you said 5000 to 7000 you're talking about dollars dollars, as you mentioned that earlier. How many people and what price point in general price point has been between 75 and 150 per sale. So do the numbers it's like something like 50 to 70 to sometimes 80 people join the course so anyway, and I have a list of my my launch list of people who. Well, I'll just say this I have I have two lists I have a content list the launch list anyway, the launch list is the one that gets the two emails, and the launch list right now is I think it's about 2000 people. It's around 2000 people, and then the content list gets it at the bottom of a newsletter twice and the launch list is, I think it's about 5000. Anyway, something like that. And then my social media following my biggest platform is on Facebook and it's only 8000 people on Facebook. So yeah, two social media posts to two launches now. I can, I'm able to do that, because I have built a loyal audience over years of people who are used to my gentle launches. Now would I say that that would be if I were starting over today, even if I had the same audience size. I do my very first launch. Do I think I could make that well maybe maybe, but I'll let me just let's take it to the next level to say okay, you've heard my gentle launch formula. What would be an addition to that to make it more robust. And I would say a free to attend paid free to attend webinar. I call an FTA webinar. Now what do I say free to attend. Why don't I just say free webinar, because it's free to attend live. If you can't attend live, you will pay for the recording afterwards. That's my favorite strategy. If I were in the FTA webinar is what I do, what I use to launch my longer group programs. So it's like, okay, before I get people to ask people to sign up for six months group program or a year group program. I do my FTA webinar. I don't just, I don't just send two emails, right, when when it's a year long group program or six month. It's, it's more than two emails I mean it's well okay it's it's something like, it's not that many more it's something like three emails, and three, it's something I know it's still two emails and two social media posts for the webinar itself. When the webinar is over. I will also send two emails and two social media posts about the year long group program. And by doing that I fill my group program. This year it was 70 members paying 100, 100 to 11 to 150 a month. So most new members are paying 150 month the old members are paying 111 a month, and the 70 members it's literally half and half have old members have new members. The year group program I did the FTA webinar is currently 90 paying members at 60 to 80 per month depending on when they got in. So it's a good, it's a good strategy and so what let me explain the FTA briefly here. I have a whole other thing on this whole other course on this but free to attend paid recording, which means that the webinar has to feel valuable enough for me to say I'm proud to charge for this afterwards. It doesn't have to be a lot of money, but I can, I usually charge somewhere between, I think 30 to 75 US dollars afterwards for the recording. And so yeah, it's, it's robust enough for me to feel good enough charging that that amount. In other words, the webinar might be 60 minutes might be 90 minutes. And it's, you know, typical free webinars quote unquote are like a third of it is a sales pitch for the upsell. Right. A third of it is credibility building a third of it is, you know credibility building meaning how great I am my story, some case studies, a third of it is that a third of the sales pitch this is now a third of it is teaching which is myth busting kind of teaching aha moment. Oh, I never thought of that way a third of it and a third of it is sales pitch for the program. That's not my FTA webinar my FTA webinar is if I were doing 60 minutes. You know, five minutes at the front is for housekeeping and who I am five minutes. And then I have 50 minutes of content and Q&A straight up, no selling 50 minutes of content and then five minutes at the end of selling the upsell program, talking about that. And actually now I'm sorry one more thing I important thing I need to mention. I always schedule if I'm launching a group program. I'll do the FTA webinar. Right. And I will also schedule a half hour afterwards as an info session for the group program. So I market the FTA webinar as a one hour webinar. Hey, come to my one hour webinar and I do it at two different time zones, you know. And then once we will sign up for the FTA webinar, the confirmation email says, by the way, this webinar, you know, as a reminder, you've got to attend if you want the free recording because yes if you attend, and then fill the feedback format you get a free recording and any notes I took right for it. So that's one way of getting room for free you attend fill the feedback form. But the other way of getting it for free is to be not free but the way we get it is to join my group program so the confirmation email the webinar says, Hey, you can either get the recording this way or sign up for the group program that's coming up and you also get this as a bonus, or you can buy it for $30 $75 whatever afterwards so three ways to get the recording of this. So, by the way, I also have an info session about the program that's immediately after the webinar for 30 minutes if you want to schedule time for that it's totally optional. So john is that helpful. That's lunch with with a bonus. Yeah. Yeah, yeah you expanded it quite nicely I really appreciate that George. Yeah. Welcome. Thank you for asking. It's it's a big it's a big bite out of the apple I guess is what I'm saying you know it's like a big commitment to and a different and a different direction for me because I've been my I have I have a services business. Yes. And now I've been wanting to do this for a long time and I was not going to do it. I kind of took it off the table. Yeah. And then after the framework kind of. Now I'm excited to do it. Yeah, because I got a hot subject and I will see what happens. Yes, looking forward to hearing more about it.