 Global. We make products which are very lowly priced and require a global market straightaway in order for them to be profitable. I'd say from the moment that we click publish and sort of send our apps out we sell in 90 plus markets straightaway, which is a fantastic possibility and also brings along a few challenges. Well the possibilities are that we could never have reached that many people in such a short amount of time, which is fantastic. The challenges are how do you sort of keep a marketing communication or just customer communication when your fans are spread out all over the world. That is quite difficult because even if our products are sort of skewed to be global, they have very little language, they have very little text, as little as possible, we still have to talk and have some sort of relationship to the parents and that's where the cultural context comes in. So the products themselves work well but then the communication part is a bit more difficult. Our bet and our hypothesis has been that play is something which is more of a universal language and that the cultural bias is something that enters for children but enters at a late stage and that we think that products that are fun in one end of the world will probably be fun in another end of the world too. It's definitely not necessary to be physically present in all the markets that we're actually selling our products in. If it were so, this would be a completely flawed business. I think that's probably one of the big changes. Stay in one or two places possibly and then sell to maybe ninety-hundred markets after that. Well, at the moment we sell in Sweden only but the idea is to move into lots of other countries, starting with the UK. So potentially our market is really big. I mean we've been internationalising our website at the moment and a big part of internationalisation and the tricky part of it is localisation. If you're selling a product to British people you want them to be able to open their rubbish bin. You don't want them to open their trash can. You want to make it feel like you live next door to them and you're not a big corporate company. So really I don't really believe in the idea of a global language. There are some really good things coming out of more closed spaces like China where they develop their own products and they don't use Google, they use I think it's Badoo. It's a sensible business model to take something and go right, I'll make it except for a Brazilian market because the Brazilians are proud and want to use something just for them and I think that's a good thing because it's helping us innovate and make the best search engine possible. I think something that's homogenised is something that it's a monoculture and monocultures can easily fail and fail to adapt to change. So we want to go into the UK and talk to them as British people and then we want to go into Spain and talk to them as Spanish people and we don't want them to adapt to us, we want to adapt to them even if that's the difficult task that's the right thing to do. So actually an anti-global language. Our market is definitely global. We have all the world that's interested in doing video editing. When creating a video application as we have done, language is not an important thing. It should be so easy to use, look at the symbols so anyone can use it. When we launched this product globally we directly started off with English and then we added on languages which were more or less the biggest ones in the Western world. I feel that when language in connection to a product is not an important thing, the product should be so general and so easy to understand, look at the symbols so we can use it regardless of what your native language is. Global. It's, what can you say, it's really really big. I mean I work with trippers travelling and travelling in itself is global and social so it's enormous. We're keeping it really really simple and we're doing a really like vintage style of it and the point is to a lot of web pages are, how can you describe it, really it's a lot going on and we want it to be as simple as possible. We're using maps and just simple lines and contrast to colors so it's going to be easy. We use blue, red and white. It's like our signature colors, Aromail and Velo. It's something that a lot of people associate with travel and also back in the days travel so when you see our logo it will be easy to connect travel with our brand and our signature. I would say that our remarks is global and it usually depends on the service that I'm developing. For example if I'm building a website or a service with local data from Swedish government agencies for example then it would be local in a town so it depends. It's from a small town to a global, fully global market and it's quite interesting to see how it spreads across. For example I did a service a couple of years ago tweet back up and in the beginning it was most US people that were using it but then something happened and all the Asian people that started to use the service and it was quite interesting to see. I try to build international services and as I'm a loan entrepreneur I try to do services that's not really available right now or try to see there's a missing spot and try to go global as fast as possible. I would say that the web design is quite interesting to see global for example the sign-up button is if you can do conversion very easy with a sign-up button because people would recognize a sign-up button and for example the layout of the first page landing page people should be recognized I would say that the color of the web pages is very much a global language. Yes about color I do a lot of split ABA testing and see how how people interact with the pages depending on different colors and and it also depends a little bit on the for example if it's government data the website shouldn't probably be really that much colors if it's a product about Twitter that probably should be some birds around there and I haven't done really that much research into color but it's still standard stuff like the green or red sign-up button for example is black and white is also gray and it's quite I think it's quite boring but it's it's usually works and green for me it means happiness something positive and it's it's living it's like the green grass it's a shadow