 Hey guys, how's it going? My name is Jonathan. I'm back again with another video and today I'm going to show you and really outline for you the strategy to generate free traffic for your website over time Hey guys, how's it going? So today I'm going to be talking to you about how to really structure How to generate free traffic for your website for your online store For anything you want to drive traffic to to really drive sales and conversions for your business So in very importantly, everybody has a marketing budget that is not limited You need to invest in things that are long term, right? As a business owner, you need to take long term even before starting You need to understand where you want to go to before starting because by going on the wrong path You may be doing things that you may think are right, but are not getting you anywhere These are just certain things that I like to suggest They'll like to point out that strategies that you can really use to really like a growth hack your business in a sense For a traffic generation, you want to structure it such that you're not losing out even if one dies And what that what I mean by that is that you're doing consistently different things You're trying out different things that could potentially see what you can do to generate more traffic from multiple sources at one time Okay, so what I suggest would be having paid traffic and having free traffic at the same time So for example, if you were just starting out your business You want to be creating digital online assets that last forever, right? Keep that in mind Have digital online assets that last forever. What that means is Um, you're going to be investing in SEO and content marketing. That is an inevitable Um Method to go because in in today's world you you need content marketing to survive to really lower your ad costs But we will supplement it with paid traffic supplement it with good retargeting ads That will really generate you the ROI that you are really seeking. Okay So what you want to do first, for example, you were starting off, right? I don't want to do how do I generate traffic on my website? Number one get a content creator or just do it yourself Okay, that's that's just just the most basic thing number two Use facebook and instagram. They are the two biggest paid traffic platforms Okay, I guess uh google adwords work works as well google adwords facebook and instagram These three things are things that you need to utilize no matter what business You are okay. So, um, you basically structure it such that you're running paid ads Uh to cold traffic and you are running a really really cheap Uh cold traffic ads so you're not optimizing for conversion. You're not optimizing for even uh engagement You're optimizing for video views. You're optimizing for just people just to watch your video just to have brand awareness That there's uh, there's a marketing objective called reach as well. You can use reach as well Okay, so once you are really set you've set up and automated All your ads for your paid traffic site, right at the same time consistently You have to do seo and content marketing So seo really get your internal linking get your h1 h2 h3 text, right? Structure your website get your citations in order get everything in order first, right? So that's the fundamental uh technical part of your website that you need to settle first after you've finished Doing all the technical stuff for seo, right? You're um, yeah, basically all that you currently need to do content marketing Because uh, you need consistent output of content to make your brand in a sense. Yes relevant. You need your brand to be relevant Okay, so what can you do right people like? Oh my goodness. I'm in this niche. I'm selling tents I'm selling. I don't know alcohol like what what do I need to put out, right? Like how how is there no ideas in the world that then you you can think of there's literally everything in the world They can think of right for example if I'm selling tents, right? I can talk about camping I can talk about um mountain hiking and you talk about how to pack Uh a suitcase for travel How do I go camping a best camping spots around the area, right? Like off the top of my head I've really so many ideas that I can adventure out and the best thing about it is because you're a local business, right? You already have a destination and a group of people an audience that you already know and uh, uh, like You really know your audience very well basically Okay, so you can really ask them these questions as well like Like face-to-face customers like what what do you want to know, right? What are certain things that you think about when you go camping, right? So this is um really real life marketing Insights that you can gather from your customer in addition to that you can just go ahead Go answer the public dot com answer the public dot com and you just put in Uh, whatever comes to mind, right? So you just put in camping then you they will literally give you a multitude of different ideas that you can have Uh that you can really use to write your content around, all right I've also created a video about a keyword research that you can check out. I'll put it in the link below Okay, so uh in content marketing, right? What what are you really focusing on? Okay, so nowadays as you know video is king But uh blocks and words still still dominate the market marketplace because google is still ultimately a search engine So number one what you have to be doing is consistently putting out blocks. Okay, so blocks, uh, you really got you Uh, you can watch my other video where you can generate ideas on what are blocks What are ideas that you really want to write about number two you must be doing videos? Okay, and the videos, uh, it can be engaging can just be a short long forms informational Something that is that our value something that your your customers and your niche around your customers Will really see it as something that it's not salesy. So you're really not trying to sell them on these videos You're just trying to build a brand around around Content around your brand and really really enhance the things and information about your brand So what you are going to be doing with your videos is basically producing content Around the niche of your brand that your customers may find Information and value that is worth to them You don't need to upsell to them because by them just being on your website, right? It's literally them telling you I am invested in your brand I'd rather spend time on your website to read your really valuable information than be somewhere else in the world So already that is a sign an indication of um commitment to your brand Okay, so that's basically converting whatever cold traffic to warm traffic as well Okay, so these online digital assets will will exist in the world forever So you don't really have to worry about that. Okay. So more importantly people put out videos, right? Even though they are they're doing well, right? They're consistently putting out videos. Don't forget. There is youtube seo as well YouTube is the second biggest Search engine in the world and people don't give it credit for that So you need to understand that even in youtube, you need to do youtube seo So like in your description, right? You can literally transcribe your entire youtube video of whoever's talking in that video You can put it in in in the video description Also, I'll put all your links so that you can backlink to your website as well So that you can really generate free traffic from there as well since it really exists forever And you have created the the content. Okay more importantly also besides linking back back linking To your website on your website put these videos in as well So like according to the google search engines, right? It's it's telling google that whatever's on youtube is on my website They're coherent and and they're linking together So it is something good and youtube is uh owned by google as well So it's it's an entity that google cannot blacklist Okay, the last one that uh, I would suggest that people may or may not want to do would be podcasts, right? Podcasts are a bit easy because you you don't really need to to show your face Can just come up to the mic Can just talk about something and more importantly after after you've done your podcast or whatever remember to share it Remember to share all these digital assets that you are building for yourself, right? What good is it that you produce this amazing content and you're not sharing it with the world, right? Share with your friends your families allow it to promote put. I don't know put it on your linking page uh Just literally put it as as many social media platforms as you can and someone will definitely you you you don't know But someone is definitely watching on the other end and may be a potential customer to your business Okay, so just remember a podcast you just need to transcribe it After after you've done your podcast and posted it on wherever you want to post it Okay, so let me just outline and give a conclusion to this video. So number one So really if you are really um Just beginning your website. You've not got a lot of people. You've not got a lot of traffic on your website There are not many eyeballs, right? Okay, number one So you just do paid traffic ads, right? You just build your brand awareness and you get and really generate awareness around your brand So that you're able to retarget these people in the future when you've get it enough pixel data Okay, so at the same time you do your SEO you do your technical All your backend stuff basically sort it out And then the third thing would be do your content marketing and in your content marketing. Just be free. Don't be salesy Just try try to give as much value to your customer or your potential customers As possible and remember to let everyone in the world know about what you're producing Okay, remember to subscribe so that the google search crawlers can come in Go into your videos go into your podcast and understand what what your brand is really promoting such that you become an authority In your niche and google Seize it as an authority not only your customers Okay, so this is actually really really hard work I like I could just be talking about it right now It could be easy sounds really easy, but it's really really not because content marketing Even though it's extremely hard once you get the ball rolling Things are just going to flow and become easier Because you just stack on these amazing resources that you have that no other brand in the world No other brand in your niche in Among your competition has these type of digital assets that they can just plug and play right as supposed to pay traffic Where if I if I put some water in if I put some money in there's a money flowing out But if I just take out the water then there's no money flowing out All right, whereas these digital assets will really contribute to your long-term success and really drive traffic to your website That will really allow you to Just relax in the future. Just relax in the future. It's really creating that brand equity In the first place and if you just do it consistently over time Give it like 90 to 100 days, right? Just consistently every single day you're putting out content. You will really see results In the future that would like you'll be really happy about not only that So after you've done all this content producing, right? Right, you've said you've got thousands and thousands of views You've got a lot of shares you log a lot of comments a lot of likes It's time to start retargeting. It's start. It's time to retarget every single person that has made you watch your content Go on to your blog Go on and watch your podcast subscribe to your channel Seeing your ad on facebook literally everybody who has done that who has taken the action to show That they are invested in your brand in certain in some certain way You go ahead and retarget them and you really really reap the benefits of the work that you're put in So this is really the basis of digital marketing and This is something that it's really really hard work, right producing content takes time It really takes money. It takes coordination. It takes planning But it's really really worth it because you've really built up something that you are you're able to Be proud of and your business will really function as something that is inseparable from the product Right people see the product with your content as well. They don't just see the product as a function So I think that's really very important that some some people don't really understand and this type of branding Is so immeasurable in terms of value, right? You can't put a value to how much entertainment how much Information gain that people have when they read your article or they see your video, right and you can just Not constantly but you can start increasing the prices of your products as well because What comes with the service of producing content is also the product so it kind of value adds both ways so I mean, I've listed down these things and just keep in mind that You just need to get things going. You just need to start Producing stuff. You need to start putting things out there and letting people know All right, I hope you have gained some value from this video And I really hope you implemented into these these strategies into your online business as well really to grow your business If you like this type of content, yeah, please feel free to subscribe Down below and I hope you've gained some value from this video and I'll see you in the next one