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Accelerator: NEXT BIG SOUND Part 2 | Music 2011 | SXSW

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Published on Jul 7, 2011

NEXT BIG SOUND
Boulder, CO
nextbigsound.com
Alex White calls Next Big Sound a centralized place to track all of the activity around and artist, online and off -- or Google Finance for the entertainment business. A year and a half old, Next Big Sound now powers all the social media metrics for TopSpin. A lot of time and resources have been invested in the visualization of the social media metrics, which get fairly complicated when you add five or more data sources. Next Big Sound aggregates data and projects activity for all of their artists. Any spikes are immediately brought to the attention of the artist so that they can focus on the activities that drive interest.

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