 This study found that D&I scientists face challenges when trying to disseminate their research findings to non-academic audiences. The most common challenges included lack of recognition for dissemination activities, difficulty in measuring the impact of dissemination efforts, and limited resources allocated towards dissemination activities. To address these challenges, the authors suggest that academic institutions should incorporate dissemination into the promotion process, provide more funding for dissemination activities, and develop metrics to measure the impact of dissemination efforts. Additionally, they suggest that D&I scientists should allocate more resources to dissemination activities, explore new dissemination channels such as social media, and focus on prioritizing the needs of targeted audiences. This article was authored by Demetria M. McNeill, Russell E. Glasgow, Ross C. Brownson, and others.