The world is changed by those brave enough to question it | Jessica Tenuta | TEDxNormal





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Published on Dec 7, 2015

Curiosity is the most valuable resource humanity has, and it is unlimited. All we have to do is learn how to wake it up in the minds of our students...and they will go on to change the world.

Jessica is a Co-Founder and Head of Design for Packback.

The Packback team started the company in their junior year of college, after they realized that the cost of their education was at an all-time high, but the value of their education was at an all-time low. Packback helps students get affordable access to their materials, while giving them a safe space to be curious and ask BIG questions through online book-based study groups.

As a designer, Jessica specializes in the art of asking the right questions to uncover the real problem that needs to be solved. Jessica has experience building compelling brands for startups, from both the perspective of a founder and from that of operational Venture Capital. As a brand designer at both Lightbank and Listen Ventures, she helped build the brands and user experiences for some of Chicago's top startups. Jessica was recently named as one of Chicago's "25 Startup Founders under 25" by Chicago Inno.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx


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