 Hey, welcome back to the channel. So today I'm starting a new series called the email rainmaker series, where I break down how successful entrepreneurs are leveraging email to build their empires. So today is going to be the first episode, and we're going to take a look at an underground copywriter who makes multiple seven figures a year working sometimes just two to three hours per day. You can probably guess who I'm about to talk about. It's one of my mentors in not just email, but business building in general. And his name is Ben Settle. So Ben Settle is a copywriter, info publisher, and recently a software founder as well. And he uses email to pretty much sell all of his different offers. So I thought it'd be pretty cool to take a look at his business and how he uses email to build his multiple seven figure a year business. So watch this video until the end. You're going to discover how Ben's business model works, how he makes money using email and other sources, and also how he rakes in over seven figures a year working sometimes just a few hours per day. So let's hop into my computer and we'll review all those things right now. Okay, so here I am on Ben's site at BenSettle.com. And let's first talk about his business model. How does it work? It's pretty interesting and very desirable when you figure out what he does. But let's talk about his business model and how he makes his money. So then what he does is he gets people onto his email list. And on his email list, he sends out an email every day, sometimes multiple emails a day. But all he's doing in his email is inviting people to get one of his different products. So we'll talk about what products he has in a second. But every email makes an invitation for one of his different products or offerings. And what's really genius is in every one of his products, when you buy one of his products, it's also promoting one of his other products. So he has over a dozen different products now and every product that you buy promotes one of the other products. And I'll show you examples of how he does this in a minute. Now the other cool thing about Ben's business model is it's so stupid simple, right? He creates products. He sends an email to his list. He gets sales and he has customers, really loyal customers who stay on for years. So Ben doesn't have a team. It's just him by himself. He doesn't have any social media accounts, right? No Facebook or Twitter or YouTube or Instagram. It's just him, his email list and the different products and offerings that he creates. And that is his business model. So with that said, let's talk about how he actually makes his money now, right? How does he actually cash in from his email list? So the first way and his bread and butter is his print newsletter. So this is his print newsletter here. It's called email players and I get this every month. It's $97 a month. And this alone, this newsletter is a million dollars stream for Ben. So he said, I can't remember when he said this, it was probably a few months back now, but he said he was just reaching the, or he's just under the thousand subscriber mark. So if you do the math there, right, the $97 a month at just under a thousand subscribers, let's say that he has 900 subscribers or so. That's a lot of money. That's a million dollar revenue stream right there, right? So this is his bread and butter. This is usually the main offer that he's promoting is this email players $97 print a month, print newsletter. Now this newsletter, what's in it? It's a 20 page print document. It's a physical document where he just shares different information and trainings and lessons around email marketing and copywriting and sales and business building. And what's really genius is, and this leads me to the second way that he makes money is in every one of these print newsletters, he has a sales letter, right? And this is an eight page sales letter here. And this sells one of his other products, right? So the second way that he makes money is through info products and coaching. So he has different physical books that are anywhere from $250 to $1,000. And he also has affiliate products that he promotes, right? Other people's stuff where he gets a cut on whatever sales that he brings in. And he also has a coaching program that's a few hundred dollars a month. I think it's $3.99 a month now. So it's really genius. He uses his print newsletter here, which is $97 a month to sell some of his other stuff, which is, this is the newsletter here. It's an eight page newsletter or a sales letter, sorry. And it sells some of these higher ticket products. So this is a book I just bought from him. I think this was 300 bucks for this book, right? 300 dollar book. It's crazy. So those are the first two ways that he makes money, right? The print newsletter, which upsells or cross sells his info products or his coaching, which could be his books or that coaching group that he runs on a monthly basis. Third way that he makes money, which I kind of touched on, is affiliate products. So sometimes to his email list and in some of these print newsletters, he's promoting someone else's stuff, maybe a program they have or a course or a service that somebody else has. He's promoting it in one of his newsletters or his email list. So that's the third way that he makes money is through affiliate products. The fourth way is through software. So I know that he's partnered with a guy named Troy on three different software products now, and he sometimes promotes his software through his email list. So let me actually just show you what being on his email list looks like. And you can get on for free. So if you opt in here, you're going to start getting his emails and you can see here, he's sending out an email every single day, right? Today is June 16th and you can see 15th, 14th, 13th, 12th, 11th. Sometimes multiple emails a day, right? So you can see on the 11th, he sent out 1, 2, 3, 4, 5, 6, 7 different emails. And in every one of these emails, he is making some kind of offer, right? He's inviting you to buy something that he has, a different product or service that he has. So in this case, I believe this is a software here. Yep, it's one of his softwares. I think he has three different softwares now. But this is how he promotes his different products, right? So the fourth way he makes money is through software. And you can see here, I just showed you an example of how he promotes that software through his list. So the fifth way he makes money is sometimes through ads. So I've only seen him do this once, but sometimes he rents out a space on his email list or on his print newsletter where he's promoting somebody else's stuff. So I know a few months back, there was a few copywriters that he sent out an email just like this and he was promoting a few different copywriters for their services to his audience. So these people who paid for ad space then would give them a shout out in an email and they might get business out of that. So that's the fifth way that he makes money is through ads. That wraps up the main ways that he makes money is number one, again, through his print newsletter, his physical print newsletter. Number two is through his information products and his coaching. Number three is through affiliate products and sales. Number four is through the different software products that he's co-founded and partnered on. And number five is through ad space where he rents out space on his list or he rents out space in his print newsletter. So let's talk about how Ben uses email to grow his multiple seven figure year empire. Well, I've already kind of touched on it. You get on his email list. He sends out an email every day, sometimes multiple emails per day. And in every email, there is an invitation to buy one of his different offers. Now, once you buy one of his offers, like I showed you with his print newsletter, he's promoting something else. So I have made many purchases with Ben now over the last year and a half to two years. And this is how he uses email, right? He gets you to buy one of his offers through his email list where he's sending out an email every day. And once you buy one thing, you're more exposed to the other products that he has because in every product, he's promoting one of his other products and he uses email to get people to make that first, second, third purchase and more. Ben also uses email to have daily contact with his audience. So if he weren't sending out an email every day, he wouldn't have as loyal of a customer base because he wouldn't be talking to them every day. So I feel a lot closer to Ben. I don't read every single email as you see here, but I read a lot of them and I feel a lot closer to Ben, like a lot stronger of a relationship with Ben through his email list because he sends out this daily email. So that's how Ben uses email to build the relationship with his audience and also to make a boatload of money is what I just showed you here. Now, the last thing I want to talk about is how does Ben continue to grow his business? And it's really interesting because Ben doesn't do what normal business owners do. He doesn't run paid advertising. He's not on social media posting a ton of free content. He doesn't have a team, right? He works by himself. He creates his own products and he uses his email list to sell his products. So he's like a one man million dollar empire. And the way that Ben grows is he has a few different books on, if you go to Amazon here, he has a few different books. He has fiction and nonfiction books. And in each of these books, like I mentioned earlier, it's promoting his website or promoting his email player's newsletter. And so when people buy these books, these are cheaper books that are designed to generate leads. People find his website, they get onto his list, and now they're exposed to all his different offers here. So the way that Ben grows his business is he just puts out these short books. Some of them are a bit longer than others, but all of them, there's a few of these are just transcribed interviews, and he uses these to generate leads for his email list. And once they're on their email list, they're more exposed to his offers where they become customers. So Ben doesn't do anything else aside from this. This is pretty much all he does. I don't see him on, he used to do podcasts, interviews, and he used to have a Facebook group, but he does none of that for the past few years now. And this is pretty much all he does to generate leads. He gets people onto his list, he sends out an email every day, and he makes an offer in every email. And this is how Ben grows his business. It's fascinating how he's built a multi-million dollar business. Very simple and I don't want to say easily, but without any of the frills or the things that you're usually expecting to see in a lot of these bigger businesses. The other thing about Ben is he's built a brand that is so strong and powerful and has such a loyal customer base that he could not put out, and I don't know how recent these books are, but he could not put out a single new book on Amazon and still generate customers, new customers every day just based off his name and brand and reputation alone. So real interesting, highly recommend you go and study Ben's stuff because he is a genius marketer, a genius entrepreneur. So that was episode one of the email rainmaker series where I broke down how Ben settled, makes multiple millions a year without a team, without social media and sometimes working just two to three hours a day. This is episode one. I don't want to keep doing this. If you guys aren't enjoying this or getting value from this, so if you did make sure you give it a like and let me know in the comments what you thought about episode one of this email rainmaker series where I break down different entrepreneurs and how they're using email to build their empires. Also, if you want to learn more about how to start growing scale your online business using email, go to email rainmaker.com that's going to take you straight to my free Facebook group where I share more content around that. So that's it for this video. Hope you guys enjoyed it. Make sure you subscribe if you're not already and I'll see you in the next one. Take it easy.