 The basic model of primary education is the teacher sets a task. There's one correct answer. You solve it in your best handwriting. And that's kind of the model that most of us have taken into our work. You know, there's a right way of doing this, maybe different colors of that, but there's a right way of doing it and there are many wrong ways. And I do it in my best handwriting. And that's the opposite of design. First of all, we question the question. Where does this question come from, teacher? Why not a different question? And then we say there's obviously not one answer. There could be a hundred answers. How about I give you 10, 15 sketchy ones and you see which ones you like and we develop that? You know, that is, that's design.