 What's up everybody welcome back to the channel you guys in today's video I'm just simply helping out a client of mine shout out to Alicia a top-producing realtor in Tampa Bay, Florida Just crushing it her and her husband building a team and just fired up fired up about social media fired up about Social media marketing fired up about Facebook advertising and really targeting her local area you guys I've been teaching this to realtors for the past five going on six years now Just how do we how do we build a brand in our local audience, right? Like as we really scale online as we really scale on social media The reason why I'm against just organic is it's really because those that are trying to build a local brand as we scale This friend count up as she goes from eight twenty nine to eighteen hundred friends to twenty eight hundred friends to thirty eight to forty eight hundred friends As we scale up this friend count you guys on any of these platforms LinkedIn Pinterest Tiktok Instagram It doesn't matter pick your platform as we scale up that friend count 99% of those people won't live in your local area So if you're a local realtor if you're a local dry cleaner a local yoga studio a local freaking barbershop anything Chances are that you're out here trying to build something online and trying to build a brand and audience on social media But I'm just here to tell you as you scale that friend count up you guys no one lives in the area So so for the past few years, I've just really been my my passion my drive my dedication just my overall What I teach is just how do we target our local area and that's with a simple ad So whether it's Facebook Instagram Tiktok, whatever I always tell people learn how to run an ad on that platform Because if you're a local business owner, you can target your local area and build a crazy brand And so with Alicia, that's where we're at. I'm coaching her I'm taking her through through really just by the hand and taking her step by step on what it takes to do all that Right to really target our local area through simple Facebook advertising. What type of link shall we be putting out there? What kind of link shall we be promoting? Right? What type of website? What type of web page, right? and so Here I'm gonna kind of show you just the back end of everything and and and what you want to start tracking right as You start sharing your business you guys so in this case, it's real estate If you're a real estate agent rage agent and you're out there sharing real estate content, right buyer Information seller information. You're giving market updates. If that's you and you're really trying to crack the code over here I'm telling you this is how simple it is. So with Alicia what I'm teaching her is how is how to run Facebook ads for sure, right? That's that's one. There's two skills that I teach real estate agents So if this is you reach out to me, I'd love to help you to two skills that I truly believe in and again Even if you're not a realtor this applies to you if you're a business if you're an entrepreneur If you're trying to build something online if you're trying to build something offline if you're starting off small and growing into medium These are the two basic skills Facebook ads Instagram ads Facebook Instagram ads same damn thing, right Facebook ads Or or pick whatever platform, but I've been I've been really grinding and Trying to master Facebook ads for the past six years, right? So so this is where I truly believe a lot of your demographics are at So in this case with Alicia a Real estate agent her demographics are homeowners, right? So so That demographic that age group for sure here on Facebook. So just know your clientele, right? Know your customer base know know your avatar and know what platform they are there on and if they're on a different platform Run and add that skill number one you guys run an ad so you could target that audience by tonight Number two is landing pages So links as you start to put out links as you share your business and as you start to promote different links Different websites many many real estate agents. They'll they'll promote a link to the MLS, right? They have a listing they have an open house coming up They'll share the link on LinkedIn. They'll share the link on Facebook and they'll share the link to the MLS Where it's like dude, there's no tracking going on There's no lead being able to be captured, right? Or there's or or they're sharing their link to their Kella Williams website their cold. Well, you know real T website They're freaking real T1 Website right the fancy website that your broker gives you that every agent in your company has the same damn website like What most are doing or sharing these types of sites? What you want to do you guys is go out there and and and and find software There's many different softwares out there landing pages most run about a hundred bucks a month But but a landing page is what is what I truly believe and this is this is by me having 5,000 friends on Facebook my personal profile and every single one of it every single one of them as an agent That's where this is really coming from is it just seeing what the market is doing clicking on different Listings clicking on different open houses seeing where people are taking me, right? They're sharing real estate content. Is there anything anything to click on is she giving me any kind of any information? You know other than the post right? I started seeing this by the thousands you guys and that's when I started teaching this stuff and And and and just at the end of the day to boil it all down It's two things It's it's it's running a targeted ad and then in the number two the link taking people to a lead capture page Where you can capture a lead, right? God knows we're all putting out content. We're all trying to build an audience We're all trying to find them people that resonate with us to obviously do business, right? You ain't here for your health. You're over here posting real estate stuff You're over here posting stuff about any other business because that's what you do, right? So it's so the second skill that I teach you guys is is is basic landing pages If you're a real estate agent again, this applies to anything but but as I go out there promote a listing and and I provide a link No, again, I'm not sending people to the MLS. I'm not sending people to my fancy website I'm gonna be sending them to a simple landing page very similar to this, right? Your basic squeeze page your basic lead capture page. This is when I have a listing, right? If I have an open house, then I'd be sending them to a basic page like this Right open house few bullet points one button Headshot logo basic stuff you guys reviews one single button open house, right in this case with Alicia What I'm helping her do is put together a seller guide, right to go out there and educate homeowners, right? I always tell people to find your avatar Who is your avatar and in the real estate space is that avatar the buyer or is that avatar the seller? Who is your avatar, right? That's what you want to know and so with Alicia She's building a huge team out there in Tampa Bay. Her whole thing is going after listings, right? She wants to feed her her team leads and leads and leads of people that are that are interested in selling Right. She's out there looking for people that want to sell their property So in this case as she now continues to promote on social media We're not going to just rely on just organic post what I'm teaching her now is Facebook ads Target target target take over Tampa Bay, right? And and that and that's our whole our whole strategy But the bait the bait that she's using right? She's fishing the bait that she has at the end of her at the end of her line as a seller guide So as she goes out there and post content just like all of you guys, right? Posting content posting content real estate related content. It's like dude now. She has bait now She has something where people can click on Go to her simple page and download a copy and in this case, it's a simple seller guide a PDF Educating homeowners on what it takes to sell, right? And that's what you guys want to do you guys if you're in the real estate space pick one now Now God knows you can help anyone and everyone with real estate related needs and wants right? You can hear the jack of all trades you could do it all in in real estate But when it comes to marketing you want to narrow in your target you want to narrow in your niche You want to you want to have an avatar like who the heck is your avatar the 5,000 friends that I have on my personal profile Facebook page 100% of them all 5,000 come on my personal profile. There's 5,000 look at all of them. They're public That's my exact avatar right so as I put out content is resonating to my exact avatar So what you want to be doing when it comes to post pick one? Who's your avatar? Is it the buyer or is it the seller? Right? So in this case now with Alicia It's the seller it's the seller and now what we want to do is we want to continue to put out content on social media But now we want to drive all the attention to our seller guide click here to download your free seller guide as they click And as they opt in they land on the second page, right now This is the thing about about these landing pages and in having the ability to create these basic pages is that no longer am I sharing the MLS link I'm sharing my link no longer am I sharing my my my alicia.exprealty.com My David at or my David dot KW.com, right? I'm not sharing that link anymore. I'm not sharing that website. That's my domain or in this case It's alicia, but you guys know what I'm saying that that that's her domain and And now the ability that we have is to now set up tracking and this is as simple as it is through Facebook I'm gonna show you Facebook tracking. I'm gonna show you Facebook custom audiences and this is what you want to do This is how you build a brand This is how you build an omnipresent brand and this how you retarget people that are engaging with your previous stuff Whether that's a video you posted whether it's an image you posted whether it was an ad you ran When people click you want to be able to track it, right? And so and so that's what this is all about you guys So in this case she's sharing the heck and we're gonna be running ads and again you could share this because again All you guys are gonna continue to post organic no matter what I'm saying over here I'm saying forget about organic run Facebook ads and that's it But God knows you guys are all gonna continue to post organically on all these damn platforms At least share at least share something like this you guys if you're real estate if you're in any other business What can you give for free a free PDF a free training a free video a free download? You know, what can you get for free in exchange for someone's information? That's what this is all about. It's an exchange for someone's information We're gonna give them something of value up front in the form of a free PDF, right? A seller guide This is targeting homeowners in Tampa Bay, right? So so you can go organic and just post this wherever the hell you want But it's really for ads you guys if you're a local business owner target your local area, right? And in this case with real estate It doesn't get any easier than this is a simple seller guide a simple buyer guide, right? And so again, this is hers a quick little bio to the left, you know Her her her head shot right there button right there. That's it you guys very very different than your traditional website, right? Very very different. So so and so simple at the same time. So here's what what I want to do That's why I wanted to cut this video for you. Is that The reason why when you guys click on stuff online when you're buying stuff online when you're about to buy something online When you're just browsing online and then you leave that website Go to social media and you see an ad from that company you go to Facebook you go to Instagram You go to any platform really because all all platforms are pretty much the same But Facebook dominates still with the tracking ability right the links being able to track So as as you watch video on on social media as you click on different websites on the internet If if there's tracking going on so if that company for example Advertises in any way shape or form online. There's basic tracking in place and and that's why when people land here What we're gonna be able to do is retarget them So as people see her her post right as let's just say for example She she goes out there. She starts to put out more video, right? Here's her video right here. Shout out to Alicia She's freaking crushing it and we're about to this this is actually an ad that we're about to be running It's not she just posted it She just posted it and now we'll now we'll be running this one as as the first as the first ad but again What is she doing that that most aren't she's doing the same thing she's educating in this video She's educating people on what it takes to sell, right? And then her and then so what she's doing that's different than then the 99% of you guys that are watching this is the fact that Number one She's now going to be running as a Facebook ad targeting Tampa Bay and Tampa Bay only So now her message is very clear going to a very specific group of people Tampa Bay homeowners, right? That's number one that she got over most most most of you guys watching this and then number two She has a call to action. She has a call to action So at the end of her video of her giving a tip on on some strategy on selling a home right, right? Just educating people that's all this is about it's not pitch pitch pitch It's educate educate educate with a call to action So at the end of the video she's saying something like hey guys and by the way go didn't click the button It would take you straight to my page where you can download your free copy That's it you guys so again Strictly talking to the real estate space you guys are agents you guys are brokers You're trying to you're trying to build something on social media This all that we're missing is a call to action put together a buyer guide put together a seller guide and only share that link from this point on Only share that link from this point on right when you're talking when you're talking real estate, obviously when you're talking real estate start talking to one person and Give them some type of a free download and again in your business It doesn't get any easier than a freaking seller guide or a buyer guide, right? So so here's what I want to do Here's what's happening as people once this is an ad right as as thousands of people start to see it We're gonna have people clicking Coming in this page and for whatever reason whatever legitimate reason they don't opt in right whatever whatever reason they don't opt in right? It happens. It's a bounce rate. It happens in every business You're gonna have people that come here that don't opt in for whatever reason But the fact that they came here right the fact that they landed here That that's a form of interest. That's a form of interest. They saw my ad they clicked they came here There was something there right they didn't fill it out for what they didn't opt in for whatever reason they could have been driving They could have been cooking the freaking crazy kids could have been crying in the background so many many So many legitimate reasons why someone just didn't opt in at that time no big deal, right? But because they landed here you guys because they landed here number one I have my Facebook pixel on the page So you guys get all this stuff for free within Facebook So if you don't know how to install a Facebook pixel I have links in the in the videos in the description Install your Facebook pixel, but I'm over here assuming that you already know how to do that and and we're already passed that step That let's call that step one install the pixel and then once we do that step two We're gonna create these audiences. So people that land here, but don't opt in That's gonna be this audience and I'm gonna show you how to do it So so no matter what business you're in you guys We have a basic landing page with a basic thank you page when they opt in they land here Right and then when they schedule a call They land here So if you notice the links that we're sharing is one link Alicia Chapman rotor.info Alicia Chapman rotor.info Alicia Chapman rotor.info When she has a listing it's gonna be Alicia Chapman rotor.info forward slash listing right this next page will be open house This next one will be will be seven seven seven um Stove av open house right the next the next page that we create around this is gonna be one two five division street Right that's gonna be a listing right so it's like from this point on you guys This link is your fingerprint from this point on you want to start tracking those that are landing on this link Okay, guys, so this is how we do it. Let's go back to Let's go back this will sell it fast right sell sell it fast without what it was okay, so sell it fast Okay, so anyone again anyone that lands here. I'm gonna get this link and you can only do this when this is your link That's why this is so freaking important. I couldn't do this if this was david dot exp roti calm Yes, it's my link, but that's technically not my link, right? So that's what I'm saying all of these links that you guys are sharing They're not your link it might be your cold wall website your kw website, but it's not your link You didn't purchase that domain, right? So so in this case when it comes to real proper tracking That's a purchase domain. That's Alicia's domain, right? That's not freaking exp or anyone like that That that's her domain, right? So now we have the ability to do the tracking, right? So here's what we're gonna do that's the link right there. We don't need the WW We don't need the HTTPS. We just need the link that are the domain So we're gonna copy that and I'm gonna bring that over here to her ads Actually, well her business manager, but right here were audiences. So three lines Audiences right here when the audiences so again as you click on stuff you guys on the internet and again You might purchase or you might just want to try to opt in but you don't and then you leave that website and you see an ad from them That's all this is that's this right here custom audiences. It's Facebook custom audiences Instagram custom audiences YouTube audiences TikTok audiences LinkedIn. They're all the same damn thing, but this is this is Facebook's back end of Custom audiences. So here we could track all those so as you're in the news feed like look As you as you're just scrolling through the news feed and just kind of seeing what your friends are up to and seeing what everyone's Posting and then all of a sudden you come across a sponsored post. Let's see if I can find a sponsored post Now that's an image. That's an image, but if that was a video, let's see if I could see a video Sponsored sponsored sponsored That's another image Let's just see if I can see a random video and I could give you the same example on on a random video Let's say let's say let's say let you know what let's just Actually, let's let's stop right here. Let's say for example Perfect. Let me Okay, let's say for example, this is an ad. Okay, real estate agent. She's given me a seller tip This is an ad. This is five minutes and 54 seconds. Let's say this is an ad 14 seconds 15 seconds 16 seconds 17 seconds when you watch three seconds of A video and it was a and it was a Facebook ad There's audiences, right? So these are two audiences that I already set up for her Those are based on the video. Those are based on the video So whether it's an Instagram video or a Facebook video, I can literally track those who watch a percentage of it Now Facebook's not giving me their name and email. No because they're not a lead But Facebook is tracking it on the on the technical site, right? They know IP addresses They're the they're tracking it at all in all kinds of freaking ways and shapes and forms So so it's the data that I'm getting I'm the I'm getting the hash data I don't know who that person is right. Nothing like that. So there's no crazy privacy laws that are being broken at all Facebook is just gathering the data on the back end hashed data That's that I'm able to put into into these categories. That's what this is you guys So as I'm on Facebook and I see that ad, right? Let's say I'm playing it and and let's say she created a custom audience of those who watched it for 22 seconds Right those that watch this video for 23 seconds. She has in this audience Now what she's gonna be able to do is turn around Target that audience and show me the next ad She'll be able to run her third ad Target these two audiences and and run that third ad She'll be able to run her fourth ad and retarget those who watched add one two and three Right. That's just on the video site in in the real estate or in most businesses But especially in real estate what I teach I teach mainly custom audiences So we're gonna be again three lines Audiences and then we're gonna come to the blue the blue button. We're gonna go custom audiences. I primarily teach Website and video. That's really it you have all these other Sources all these other ways you can create custom audiences for sure But but especially if you're a local business owner I don't recommend any of these other ones unless you have a customer list if you have a customer list of Thousands of people on a list on an email list or an or on an Excel spreadsheet or a CSV file Then then you could do customer lists, but most of you guys that probably don't have a huge list like that So website video and then lead form if you're running lead form ads not to a website, right? We're running ads to a website. We're running ads to this website to this landing page, right? So so we want we want custom audiences around website But but if you're not driving it to a website then then you may be still running ads to capture leads But you may be using the lead form and that's when you would create a custom audience for lead form, right? But but again website video that's really it man If you could just put out video and then you create custom audiences of those who watch a percentage of your video And then you retarget them retarget them retarget them you retarget them from this point on until they opt in Or until they buy your stuff whatever the heck you're doing lead or sell whatever like until they opt in and that's how you do it So again website, we're gonna go website with this example website and Let me let me get out of this one because this is actually not a new pixel We want to set up. Let me get out of this account Blue button custom audiences website next this is where we're at you guys. So again, I'm gonna I'm gonna show you how to create I'm gonna show you how to create three. Yeah, three different audiences. We're gonna do three different audiences We're gonna do those that land on the landing page, but never opt in that's gonna be audience number one audience number two is gonna be those who actually opt it in and then audience number three is gonna be those who actually Scheduled a call right three main main audiences You guys these are the most popular audiences is what every single one of you should be doing on the back end of your social media marketing You got to track these basic audiences. Okay, because again the whole purpose of this you guys is so you can target The most relevant people so when when people land on certain pages within your funnel within your system You got to be able to include or exclude them from from future from future ads Right those that landed on my landing page and never opted in I want to retarget them Those who actually opted in and landed over here on this specific link I want to start excluding right so as I continue to run ads for my seller guide, for example I don't want to keep showing that ad to people who've already opted in and how do we know who opted in? It's the people who've landed on this link Right and then another audience I don't want to keep showing my seller guide ads to people who actually Scheduled a call with me and how do we know that because other people who landed on this specific link We're gonna take this link and set set it up as an audience in Facebook as well So again when we continue to run ads on our seller guide or on our buyer guide, whatever We can then exclude this audience. These are people who have literally already scheduled a call Why do I want to keep showing them the same damn ad right so so it's this basic you guys We're gonna take the links and we're gonna set them up this way So so here Events we're gonna go specific people who visited specific pages in the past We'll call it 45 days 45 days and then and then all I'm gonna do up here is get the link. So I'm gonna take this link I don't need the WWW. I don't need the HTTPS. I just need the domain. I'm gonna take that I'm gonna paste it in right there now. Follow me on this one Okay, follow me on this one because it's gonna be a very specific audience either people who have landed on the landing page But never exclude people Specific max this one out at 180 They never landed on the next page. They never landed on what we call the thank you page Let me make sure I get just the domain They never landed on the thank you page, right? So therefore they never opted in so I'm gonna paste that link right there And then they never Scheduled a call either right they never scheduled a call either because remember if they did then they wouldn't be in this audience Right, so that is that very very specific guys. This is going to be and I'm gonna name it audience name. This is gonna be seller guide seller guide pay seller guide page visitors only They've only landed on that page create audience. That's audience number one you guys Done audience number two. We're gonna come back and we're gonna hit the blue button Audience number two custom audience website next Website visitors. We're gonna go specific and this we're gonna max this one out 180 This is gonna be an audience of those who actually opted in Right who actually opted in so we're gonna copy that link We're gonna paste it in there Those people Actually opted in okay, so now we're gonna we're gonna call this one and we're gonna exclude we're gonna exclude We're gonna exclude we're gonna exclude those who who scheduled a call So if you've opted in and you scheduled a call You're not in this audience. This is just for those who have just opted in they haven't scheduled a call So we're gonna go specific. We're gonna go 180 and we're gonna paste in that link, right? That's the call confirming. So again back to the top 180 we want we want this this gonna be our lead audience, right? Those who have actually landed on our thank you page that landed on the on the on the second page And that's 180 we're gonna keep those people in there or it's gonna be it's gonna be those that are in there Are people who have landed on that page in the past 180 days, okay? So they opted in they downloaded the seller guide they opted in but they never scheduled a call, right? They never they never landed on this page. So we're gonna exclude those people. So we're gonna we're gonna call this audience name. This is seller guide leads Seller guide leads only seller guide leads only they never scheduled a call seller guide leads only so again That could be an audience that I that I exclude from seeing future ads, right? It could either it could even be an audience that I that I include a match and doing a video match and doing an ad and And and and and this ad is gonna be targeting this this audience seller guide leads Hey guys, this is David I noticed you downloaded my seller guide a couple weeks ago, but for whatever reason you haven't scheduled a call Let me tell you what we go over on our strategy calls and why you're gonna want to book a call with me now That is a very specific video ad a very specific Facebook ad Instagram ad Tiktok ad LinkedIn ad freaking Pinterest ad freaking YouTube ad whatever dude. It's a freaking simple message video ad Going to the most specific relevant audience ever people that have downloaded my seller guide But haven't scheduled a call now I can run an ad specifically to that audience and Resonate the best, right? These are basic segmentations you guys These are what Facebook calls custom audiences and this is what it's all about. This is why you guys are seeing ads That's why you're being retargeted from stuff. You're clicking on online Videos that you're watching you got people that are retargeting you. That's all this is man And so again as you really build your brand on social media Get the back in an order get the back in an order and if you need to help with any of this stuff Reach out to me man. Shout out to my client Alicia. She's all David. This stuff is super important I'm building a team. I need leads coming in. I need to dominate Tampa Bay I need to start targeting my my post rather than just post all over social media And I need you to help me do it all and I'm like Alicia. I'm freaking game. Let's do it So Facebook ads landing pages you guys basic landing pages for your listings your open houses your seller guides That's what I want to teach you so so let me let me let me get this next next audience We got we got seller guide page visitors only we got seller guide leads only and then our last audience is going to be website again And we're gonna go we're gonna go all website visitors We're gonna go specific and this is gonna be we're gonna max this out as well at 180 And this is gonna be an audience of those who actually Scheduled a call right they've landed on this page Bottom line right and that's gonna be right there. This is audience is going to be called Audience name. I don't need to exclude anybody. That's fine audience name is gonna be it's gonna be scheduled appointments Scheduled appointments scheduled appointments create audience and that's it you guys So now as I go in done as I go in I got my I got I got I got the start of my audiences Right, that's what we wanted to do here with Alicia is just get her her her basic audiences in place the page visitors The lead page the appointment page. So now as we go in and run our future ads now those audiences are just they're just They I just set them up right so there's not freaking people in them We haven't ran these ads yet But as we run ads people are gonna be filling up these buckets and then as we go in and continue to run ads Well now, let me let me show you In fact, let me let me show you how let me show you how to run the ad Click on that green button you guys and now let's say we're going for leads, right? We're going for leads What we can do now is as we go through this this beginning part housing if you're in the real estate space credit employment Social whatever if you're in any of those other ones just choose your category and then go next It's on the second step, which is what we call the ad set level the second step Let's say I'm going website right driving it to a landing page driving it to a website and then down here You'll see budget start date Custom audiences. This is where we want to be so now as I click inside here now here are all my audiences So you can see here that there's no one in these audiences just yet There's a few people in these bottom these bottom video ones But but these are three new ones where no one's in those audiences yet But as we move forward you guys as we promote on social media as we just post organically whatever I'm just saying fill your buckets fill your buckets So you can you can start including and excluding the proper audiences that way your message resonates with you with the most relevant people And and you really see an ROI so That's what I wanted to show you today You guys is we're simply driving traffic to to a seller guide and and tracking those that that visit these pages So we could just stay in front of them stay Omni present and just crush it in a local area So if you guys are new to my channel subscribe reach out if you need help with any of this stuff And drop me a comment below Let me know what type of business you're building and let me know how I can bring value to what you're doing online All right guys over now. I'll see you in the next video. Peace