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William McDonough Introduces the Green Products Innovation Institute

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Uploaded on May 20, 2010

William McDonough introduces the Green Products Innovation Institute, a non-profit organization based in California focused on transforming the making and consumption of things into a regenerative force for the planet.

McDonough is co-author of Cradle to Cradle: Remaking the Way We Make Things with Dr. Michael Braungart, co-founder of McDonough Braungart Design Chemistry (MBDC), and founder of William McDonough Partners.

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