 Italian luxury sports car manufacturer Ferrari has launched its first in-house fashion collection on Sunday, June 13th. The launch marks a major step in Ferrari's new brand strategy and one of its biggest investments outside the car business. The brand is now offering fans of its supercars a touch of couture, worthy of a contemporary clothing range. The new line was designed by creative director and former Imani designer Rocco Lanone and he described the collection as fluid with 80% of the fashion designs to appeal to both men and women.