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#tedxrub2019 #embracetheunexpected #breastcancer

How blind women fight breast cancer | Frank Hoffmann & Rüdiger Goetz | TEDxRuhrUniversityBochum

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Published on Aug 28, 2019

The story of tactilography: How the visually impaired improve early breast cancer detection | Frank Hoffmann & Rüdiger Goetz | TEDx Ruhr University Bochum

#tedxrub2019 #embracetheunexpected #breastcancer

Frank Hoffmann is the founder and CEO of Discovering Hands, an innovative German social business, which trains visually impaired people as Medical Tactile Examiners (METs). METs perform tactile examinations of the breast in medical offices and hospitals with significantly increased sensitivity, which improves the quality of breast cancer screening.

Rüdiger Goetz has been managing the unit KW43 BRANDDESIGN since 2005. His professional passion is not just in managing and designing brands, but for the people, stories and entrepreneurial energy behind each company. He is convinced that effective branding can only come through admiration and respect for the entrepreneurial core of a business.

In their joint talk they will explain how to turn a good idea into an even better social enterprise.
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TEDx RuhrUniversityBochum was started in 2016 by a group of students enthusiastic about bringing the TEDx format to the Ruhr Area. In May 2019, we turned our TEDx conference into one of the largest TEDx events in Europe organized by students. We connected over 1,000 people at our TEDx event and brought 13 speakers to Bochum who presented their ideas and visions regarding the motto "Embrace the Unexpected".

„Embrace the unexpected“ is not just a theme, it is an attitude.
It is to look courageously and curiously towards the future and confidently embrace the manifold challenges of our time. To understand the new and unexpected as a learning opportunity for progress and not as a source of uncertainty. Such an attitude is needed in a rapidly changing world, now more than ever.

Find out more about TEDx RuhrUniversityBochum on our website: www.tedxruhruniversitybochum.de
Instagram: @tedxruhruniversitybochum

#tedxruhruniversitybochum #ruhruniversitätbochum #tedxtalks #tedkonferenzdeutschland #globalissues2019 #tactilography #socialbusiness #medicaltactileexaminers

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Frank Hoffmann is the founder and CEO of Discovering Hands, an innovative German social business, which trains visually impaired people as Medical Tactile Examiners (METs). METs perform tactile examinations of the breast in medical offices and hospitals with significantly increased sensitivity, which improves the quality of breast cancer screening.

In his talk with Rüdiger Goetz, they will explain how to turn a good idea into an even better social enterprise.

Rüdiger Goetz has been managing the unit KW43 BRANDDESIGN since 2005. His professional passion is not just in managing and designing brands, but for the people, stories and entrepreneurial energy behind each company. He is convinced that effective branding can only come through admiration and respect for the entrepreneurial core of a business.

In his talk with Frank Hoffmann, they will explain how to turn a good idea into an even better social enterprise. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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