 Alright, it looks like people are still filtering in. If you are here, hello. If I'm just going to go through a little bit of housekeeping before everybody is here and we get started. If you can hear me and see my screen, if you could just type yes into the questions box of your GoToWebinar panel, that would be a huge help and let me know that you are able to hear me and see me so that I know I'm not presenting to no one. I'm flipping through the first slide so if you can see them changing and you can hear me speak, just type yes into the questions box and that'll let me know that you're able to see and hear the presentation. Awesome, thank you. Alright, hello everyone. We'll just go ahead and get started. Welcome to our second Giving Day for Apes webinar about how to engage your biggest supporters in your Giving Day for Apes campaign. My name is Linda Gerhard. I've been working with the Giving Day for Apes team for a few years at this point and I'm the Senior Community Engagement Manager here at Mighty Cause. I work with GFAS and Arcus Foundation to try and get everything set up for the big day. I've been in contact with many of you. My email address is linda at mightycause.com. She's muted right now but we have Jackie Bennett on the presentation as well and she will join us for the Q&A session at the end of the webinar. Here's a quick look at today's agenda. We're just going to go through some basics for those of you who may not have been able to join us for our last webinar and then we're going to dive into the main two subjects for today which are peer-to-peer fundraising and matching grants. Just as a little note, we'll do a Q&A session at the end of the presentation so if you think of something to ask while I'm presenting, just go ahead and type that into the questions box of your go-to webinar panel and that way I may cover it in the presentation and if I don't cover it in the presentation we'll make time to answer your question at the Q&A portion at the end. So before we get too lost in the weeds with peer-to-peer fundraising and matching grants, I wanted to take a moment and just go over some of the basics for Giving Day for Apes. Again, in case you registered late for this webinar or missed our first webinar, this year Giving Day for Apes is on October 15th which is a Tuesday. We have sanctuaries all over the world participating and it's important to know that the event itself is held in Eastern Standard Time and it goes from 12 a.m. to 12 a.m. so midnight to midnight. Jackie from G-Fast does an amazing job converting power hours and golden tickets by time zone but we can't account for every possible time zone so just be aware of that when you're making your plans, when you're scheduling your emails and your social media posts and understand what 12 a.m. Eastern Standard Time is for you in your time zone. Early donations start pretty soon on September 15th which is actually a Sunday and one thing that we're really excited about this year is that we're able to offer you an even better rate. The fees are lower so your sanctuary will see more of your donations. Donors still have the option to cover fees for your sanctuary but the fees have been reduced to 4.9 plus 30 cents and that includes credit card fees so that's quite a significant difference from previous years and we're really happy to be able to offer those lower fees for you and at this point we're still working on the prize announcement and power hour schedule so please stay tuned for announcements about that. All right so with the housekeeping out of the way we'll dive into the main meat of this webinar and start with peer-to-peer fundraising. So before we can dive too deep into the particulars of peer-to-peer fundraising and how it can help you on giving day for apes we need to define it and peer-to-peer fundraising is just a fundraising technique. It's a technique where your non-profit leverages your existing supporters to bring in new supporters by asking them to create a fundraiser and ask their social network for donations. That essentially means sort of deputizing your sanctuary's biggest supporters to fundraise on behalf of your sanctuary. They then ask their social network meaning their friends, their family, their colleagues, and people they know online to make donations to your cause. These campaigns operate alongside your main giving day for apes campaign so it's not in place of your campaign that you're planning right now it's just to supplement it and while we're still announcing prizes we do typically have a leaderboard just for peer-to-peer fundraisers so it's typically a very good idea to get some peer-to-peer fundraising going so that you have an additional chance of winning leaderboard prizes for the peer-to-peer fundraising leaderboard. There are a couple reasons why peer-to-peer fundraising is such a big deal and the most important reason is that this type of fundraiser is great for donor acquisition which means getting new donors to make their first donation. The thing peer-to-peer fundraising helps you do that no other fundraising technique really does quite as well is break you out of your existing list of supporters and engage new people in your cause and the reason for this is because your fundraisers are asking people to donate that your sanctuary doesn't likely have access to email to solicit for donations to post to on social media their family and friends and colleagues and people they know personally those are people that may not be on your your donor list already so they're new people and even if you had access to say someone's mom or their best friend we know that your sanctuary is unfortunately a little less likely to get a donation from them than their trusted friend or loved one because one of the top reasons people donate to charities or to a cause in general is because someone that they know personally asked them to so even if you could send them an email and ask them to donate that's less effective than someone they know and trust asking them to donate to your cause and to personally support them in their fundraiser the other reason peer-to-peer is such a big deal is that on a day like giving day for apes all the extra reach you can get will help you and peer-to-peer fundraisers will help you get your cause in front of more people it gets you in front of more eyeballs and that helps you generate buzz which is invaluable on a giving day since you have a deadline you have 24 hours to raise the most money you could raise so all the boots on the ground that you can acquire help you and every single peer-to-peer fundraiser that you have for your nonprofit bolsters your cause by adding testimonials to your work for instance a peer-to-peer fundraiser may use their fundraising page to talk about how your sanctuary and advocacy work means so much to them and illustrate how important your work is in a very personal way that's hard for sanctuaries to replicate and it means a lot to the people that they know who may not know a whole lot about what you do or why you do it so it's a great way to introduce somebody to your cause so sometimes nonprofits can be a little bit shy about asking people to fundraise for them but the truth is that this is often something donors and supporters are really happy and eager to do for you and this is why number one you're deepening the relationship between this supporter and your sanctuary you're upping the ante and you're asking something more from them you're asking them to support you and represent your sanctuary in a public way and in that way peer-to-peer fundraising can actually part of your donor stewarding process which means cultivating your relationship with a donor or a supporter it also just shakes things up for them and allows them to volunteer to help your sanctuary in a new and fun way that's more involved and more personal than just making a donation or writing a check and it also gives them the opportunity to tell their own story about why your cause is important to them why they support your organization or your sanctuary and add some personalized details about why they care about apes and wildlife conservation in the first place so again this benefits your sanctuary because as we've talked about by giving testimonials um but it's also just flattering for the supporter because everyone likes to talk about the things that they care about and it gets them invested in raising money and spreading awareness for your cause and those are all things that are good for the donor or the supporter and they're great for you on giving day for apes so thankfully the mighty cause um platform is built for peer-to-peer fundraising so it's very easy to do on mighty cause um the first thing that you need to do is just ask your supporters to fundraise for you and we're going to talk that talk about that in depth in a bit um people can start fundraisers by going to your profile page and clicking fundraise which is right next to your donate button so it's in a very prominent position once they click that button our fundraiser creation wizard will take them through setting up their page and help them get published it's very easy the fundraiser page is a template and they basically just have to fill in the blanks um then all they have to do is just set a goal and start fundraising on september 15th and just as a note to anyone who is fiscally sponsored by the global federation of animal sanctuaries your profiles are opted out right now and cannot accept donations because the sponsorship does not begin until the 15th so you'll just need to wait until the 15th to create peer-to-peer pages um basically the reason for that is our system won't allow users to create fundraisers for organizations that are unable to accept donations so what you may want to do in the meantime is just focus on recruiting and sharing information with your supporters um the good news is that starting a fundraiser is simple and easy and most peer-to-peer fundraisers do start a little bit later in the in the game um and they do their fundraising the most in the days and maybe week leading up to the event so you're really not losing any time or being put at a disadvantage um just because your pages are opted out right now because most peer-to-peer fundraisers are not going to start a month ahead of time so before we move on I just wanted to share some quick facts about how peer-to-peer fundraising works on mighty cause that answer some of the most common questions and concerns about this fundraising technique first you will know when someone sets up a fundraiser for your sanctuary because all admins will be sent an email saying hey so and so created a fundraiser for your organization so you'll get an email it will let you know who created a fundraiser for you and you'll be notified of that so if it's somebody that you're not familiar with you can always reach out and thank them for starting a fundraiser for you um you can also track all of your peer-to-peer pages in the campaigns section of your dashboard which gives you an overview of campaigns that have been started for your sanctuary all of the donations from peer-to-peer pages which includes ones started by individuals teams and events which we're going to get into a little bit later are counted on the leaderboard on your profile and they are eligible for prizes so long as these donations are made online and within the donation time period which starts on september 15th so even if you're a us org and you have your profile ready and you have a fundraiser that's already going those donations that are made before the 15th if you collect any do not count for giving day for apes it's only after the 15th on midnight that those donations count for your leaderboard totals um these donations are just bundled into your regular disbursement for the event um the fundraisers don't have to do anything to just to release the funds to you it's just included in that disbursement and it's sent directly to you so there's never any middleman that's getting your money um you can also track the donations in your donation report on your mighty on your mighty cause profile and this is sort of an edge case but sometimes it happens i wanted to mention it um that a fundraiser is created but not linked to your sanctuary um for instance if somebody accidentally creates a personal fundraiser or it's set up for the wrong organization they just picked the wrong one when they were going through the process so just take note if you have somebody who has a fundraiser that's not quite linked to your organization we can certainly correct that at mighty cause it's not hard to do um just contact us and let us know um and definitely try to give them direction um and send them to your profile page they can quickly start their fundraiser from there because it's easiest to do from that button that's right next to your donate button um and our our email is support at mighty cause dot com if you need any help with this kind of issue our customer support team is happy to help you out all right so now um the big question we're going to move into how to recruit peer-to-peer fundraisers so i want to make it really clear that no matter how small your organization is peer-to-peer fundraising is totally doable and it can be a huge help and i guarantee that no matter how small you are you have people that you can ask to fundraise for you for giving day for apes and that's because the most natural eager and best fundraisers are people that your sanctuary already has a relationship with so for instance you can start with your board of directors because at least in the u.s fundraising is literally one of their responsibilities that they signed on for when they joined your board so don't be shy about asking them to get involved in fundraising for giving day for apes if you have a board meeting coming up or send out regular emails to your board bring it up ask them if they're willing to get involved and let them know what the the dates are so that they can start getting ready your staff members are also natural fundraisers because they work every day for your cause and they're familiar with what you do and it's absolutely legit and within the rules of the giving event to get your staff involved in fundraising and you can especially think outside of people who are director level and people who maybe do administrative jobs or caretakers get them involved too volunteers are also natural fundraisers and these are people who've already shown you that they like helping your organization and showing up for you and this is a really easy way for them to volunteer to help so be sure to also ask your volunteers for help fundraising as well if you have the capacity to do so having an info session for volunteers who would like to be peer-to-peer fundraisers or a meeting would be a really great way to get people involved and make sure that they feel supported during the process but really anyone in your organization's inner circle is somebody that you should ask and you can also put out more general calls to fundraise on social media and out to your email list people actually do start fundraisers because they heard about it on social media because it's definitely worth asking that's something that people are used to on social media and it's not hard for them to do so social media can be a great resource if you're not quite sure who to ask but you do have a following on Facebook for instance you just want to make sure that instead of starting the fundraiser on Facebook they started on the mighty cause platform from the giving day for apes site and another thing that's not on the slide that I wanted to mention and Jackie wanted to meet and mention is that if you have organizations that you have partnerships for with for funding there those are also good candidates like a lot of the purchasing it participating sanctuaries in Asia may have partnerships with zoos so it's worth tapping those kinds of partners to see if they would be willing and able to get involved in fundraising for giving day for apes so just think of who does things for your organization and ask them it's really that simple so the trick to recruiting anyone to do pretty much anything in life is for you to make it easy for them to help you and what that means for peer to peer fundraising is equipping them with some logos some photos they can use giving them a handful of talking points about your organization and what giving day for apes is all about so that they have something to work with when they're building their page and they have some context for what they're doing because somebody who's just you know a casual supporter who wants to fundraise for you may not have all of the inside details or have part of this event before even you should also really encourage them to tell their own story and make it personal that means including details about why they care about your cause if they're involved with your sanctuary in a personal way get them to talk about it because those personal details will help inspire people to donate and also offer to help them we all know some people are really great at getting online and just figuring things out on their own and then there are some people who made it a little bit more help and that's totally fine be available to them just make sure that they have an email contact and also let them know that lady causes here to support them as well so especially if they have a technical question about their page you're not on your own to help these people you can send them to support at ladycause.com and we're happy to set up calls or walk them through whatever they're trying to do another thing you can do to get peer to peer fundraising going this is not a requirement it's just an idea is to offer some sort of incentive which you can see that save the chimps did in 2017 here on this slide they entered everyone who created a fundraiser and shared it on social media into a drawing for a one-of-a-kind t-shirt that kind of giveaway can provide a nice push and again this really doesn't need to be elaborate or expensive you can literally use what you have on hand that doesn't cost you anything so things like t-shirts, stickers, any sort of swag with your logo or really anything that you want from your sanctuary that you have that's related to your cause can be a useful and compelling prize. You can hold a contest, a raffle, offer rewards to people who raise the most money however you want to do it but if you're having trouble generating interest or you just want to kick things up a notch this year this is a really great way to grab people's attention and get them interested in fundraising for your sanctuary and just as a quick note about raffles and giveaways they're totally okay to do you just want to make sure that you keep them off the platform we can't manage that kind of thing for you so you'll need to do the tracking and contacting the donor about getting them whatever they want off the the mighty cause platform because we're just not quite set up for that but it's not a whole lot of work if somebody wins just email them give them get their address and send them their price and lastly we do have a toolkit that's created for peer-to-peer fundraisers with information that they can download a timeline and more so be sure to utilize this it's in the resources tab on the giving day for apesite so just be sure to utilize this this toolkit when somebody starts a fundraiser a really thoughtful thing to do would be to send them a link to the toolkit so they can take a look and get ready to fundraise for you all right so i'm a visual learner and i always like to see what what i'm talking about in order to understand how it works so for that reason i wanted to go through a couple of really good peer-to-peer campaigns that took place last year for giving day for apes so the number one spot on the peer-to-peer leaderboard last year was this fundraiser called the flying chimp and that was for lwairo primate rehabilitation sanctuary rehabilitation center this was a really excellent fundraiser that was started by a pilot who works with lwairo to rescue chimps that were orphaned by poachers and this pilot was in a really amazing video that documented him transporting a a chimp to them so that they could work with him and help him out after he lost his parents he set out to raise five thousand dollars but he raised over sixteen thousand so this was a wildly successful fundraiser that really built on the publicity and strength of that video it was featured a lot on a different bunch of different sites i saw it on the dodo i saw it on some sites that like to share animal videos so they really took that video success and they worked with this pilot and they built on that success and it featured a really personal story from the pilot about the work that he does and why he cares so all in all this is like a really great example of what a peer-to-peer fundraiser can be and what it can do it actually did a lot for lwairo so that's sixteen thousand one hundred and eighty five dollars that was raised outside of the sanctuaries fundraising efforts which is really incredible number two on the peer-to-peer leaderboard was a fundraiser for grace gorillas that was called race for grace and it raised over nine thousand dollars for grace this page was run by a group called emerging wildlife conservation leaders which is a great example of working with a group of individuals who are invested in your cause to get a peer-to-peer fundraiser going this fundraiser asked people to walk or jog in support of the gorillas that are being cared for it grace and then make a donation to their page as well as take a selfie and share it to social media and they actually offered an art print which you can see here on the slide to the top 25 participants who raced and raised the most money for grace so this is a really cool example of how you can utilize an incentive to get people interested in raising money for your nonprofit and also that there's power in numbers when it comes to peer-to-peer fundraising one person on their own can do a lot but a lot of people working together can do a lot more and we're going to talk more about that in just a few slides so last but not least we have the center for great apes staff fundraiser which was number three on the peer-to-peer leaderboard and raised eight thousand nine hundred and eleven dollars for a center for great apes this fundraiser is an excellent example of how to get your staff involved this fundraiser was run by the center staff the caretakers the admin staff and maintenance staff and they made it personal by sharing everyone's names having them posed for a picture which you can see here that was the cover photo for their fundraiser and started giving everybody a peek behind the curtain the people who make the center run on a daily basis that's something that people really enjoy is hearing about the people who do this work because they're really unique jobs not a lot of people get to do these kinds of jobs so getting to see their faces learn their names and hear more about how they ended up in this line of work is a really cool thing for people who are looking at fundraisers so their page talked about the work everyone does and the staff members shared their page with their social networks to ask for donations and they very easily plowed past their original goal of five thousand dollars again raising you know over eight thousand dollars almost nine thousand dollars so this is a really good model if you want to get your staff involved in peer to peer fundraising and the thing that's really excellent and cool about having a staff fundraiser is that you have so many more people sharing the page spreading the word and asking for donations which brings us to our next section which is about taking peer to peer fundraising to the next level with teams and events so a team page is a particular kind of page on mighty cause and that's where a group of people can work together toward a collective fundraising goal and this is really great for companies for staff for volunteers and your board of directors and we have sort of an example team page here which is a board a board you know starting a team so that they can raise money for a nonprofit basically with a team page you're just connecting all of these individual pages and tracking them on a leaderboard now team pages are lean and simple they're not overly designed they're not fussy they're just a page where you can pull together people who are raising money together or they can organize themselves when somebody starts a peer to peer fundraiser they can just as easily start a team page if they want to organize several people um when they join the team they can create their own personal page where they can tell their own story and ask their social network to make donations so a lot of you have used teams before in the past and the product has gotten a lot better since then so it's even easier to organize a team and it can be a really great way to liven up your giving day for apes campaign or something to suggest to a group of people who wants to fundraise for your organization on giving day for apes the step up from teams is actually creating an event an event page is a page where individuals and teams can work toward a collective fundraising goal it's got two leaderboards one for individuals and one for teams so it's perfect for a more complex campaign if you're able to generate a lot of interest in peer to peer fundraising for your giving day for apes campaign something else you can also do with event pages that's unique is you can create templates for people who join your events that they can get published more quickly it basically allows you to pre fill certain parts of their page and you also have a dashboard to track members so for busy board members an event might be a really great option because you have the ability to um you know create a template for them so that they don't have to spend time thinking about what to write you've started them off they can customize it if they want but this can be a really great option if you have a lot of busy people or people who maybe aren't as comfortable online they can join your event and use the template that you've provided for them so if you're familiar with peer to peer fundraising if you've done it before and you really want to kick things up a notch this year creating an event page could be a really excellent option for you and just to be extra clear the leaderboards on teams and event pages are separate from the event leaderboards but they can be really helpful if you have a reward for your top peer to peer fundraisers or you're just trying to organize a lot of people so from the giving day for AAPSIDE there's no prizes attached to these leaderboards they're just for the internal organization of your group of people whether that's a team or whether that's an event this this is free to use and the basic difference is that team pages are lean and simple and just for individuals who want to work together and events are more robust and have more tools and allow teams and individuals to fundraise together and just as a quick note both teams and events every dollar that they raise for your sanctuary is counted on the leaderboard so long as those are online donations so definitely having a larger group of people that you organize through teams or events can be a great way to up the ante with your peer to peer fundraising if that's something you've done before and that's something you're comfortable with all right so now we're going to switch gears quite a bit and talk about another way you can get your organization's biggest supporters involved and that is through matching grants so I know a lot of you especially those that have been participating for a few years at this point are familiar with matching grants because I've seen that you've used them in the past but we're just going to dial it back a bit and go over the basics of matching grants a matching grant is basically just a donation that your sanctuary secures and that you leverage to bring in other donations by offering it up as a match you enter it in the matching grants tool on mighty cause and will automatically calculate it for you so that you don't have to do any math related to your matching grant you can use the matching grant strategically to win power hours golden tickets and to place higher on the leaderboard to win prizes and we're going to talk more about how to do that in just a little bit the benefits of a matching grant are enormous especially for a giving event like giving day for apes first they kind of act as a bogo or buy one get one sale on donations and it inspires people to stop what they're doing right now and give this very second instead of sort of kicking the can down the road and saying that they'll give when they get home from work or some other time donors love matching grants because it makes their donations go further it's an opportunity for them to do more with the money that they have available to give and it also makes the grantors money go further that's the donor who's providing the match since instead of just writing you a check or giving you a lump sum of money it enables you to bring in more donations with their money so that does a little bit more with the money that they're giving you you're using that money that donation and you're using that to create other donations which is really more interesting and more fun and more meaningful for a lot of donors than just writing you a check or giving you a certain amount of money so if the donor as we mentioned before offering a matching grant at strategic times can help you win power hours and golden tickets and win leader leader board prizes and they also just help drive traffic to your giving day for apes page and bring in more donations as I mentioned on mighty cause one thing that is consistent across all giving days not just giving day for apes is that organizations that have matching grants available raise more money and are more likely to place higher on the leader boards for their giving days so who can give a matching grant this is the same sort of audience as peer to peer fundraisers but one additional group you'll want to tap for a potential matching grant is any major gift donors any donors who make us an annual gift and I just want to mention here that major gift is all relative and matching grants can also be on the smaller side so for instance if you have a $300 donations a donation and you turn that into a matching grant during a power hour that can really help you bring in donations during that hour when it matters for you and up your chance of winning so when I say major gift donor it does not have to be someone who gives you know in the thousands it can be someone who gives on a slightly smaller scale in an amount that is meaningful for you that you can turn into a match you can also ask your board of directors some board members may be happy to give on their own and one thing you can also do is get your board to pull together any money that they're able to provide to create a matching grant for giving day for apes if you have any corporate sponsors or you know organizational partners groups or anything along those lines like I mentioned the zoos that some organizations partner with this is an excellent opportunity to get them involved or ask them to get involved I do want to make it perfectly clear that your sanctuary is responsible for securing the matching grant there's always a little bit of confusion about this but GFAS provides prize grants along with the other sponsors for the event but not matching grants and mighty cause does not provide matching grant funding either so you'll need to work with the people and organizations you know at your sanctuary to secure the match since there's just a little bit of confusion about that from year to year so I just want to make sure that we all know that the matching grant funding is a donation that you secure on your own it's not provided by the giving day or mighty cause when it comes to actually securing the grant now is really the perfect time to get started on this if you haven't already and there are three basic steps to securing a match first you prospect then you cultivate and then you ask and we're going to talk about what those things mean and what they entail in the next couple of slides so prospecting is basically thinking about anyone that your organization knows that might be willing and able to provide a match and then just getting yourself organized and getting to know who this potential donor is and what they're into and looking up their history with your sanctuary I definitely recommend making a list or a spreadsheet of your prospects with their name and their contact information and then using that to track when and how you contact them things to research and know during the prospecting stage would be how much they've given in the past and getting a feel for their capacity capacity to give obviously people who give in bigger amounts and again that's all relative are good prospects but somebody who has you know given five dollars in the past year is not really a great prospect because there's not a whole lot you can do with five dollars to turn that into a matching grant so you want to look at their capacity to give as well then once you're done organizing you'll want to start reaching out and cultivating these prospects for this type of thing I definitely recommend making it as personal as you can so a personal email a phone call or even setting up an in-person meeting if you're able to do so track your correspondence on the spreadsheet that you created and a tip from me to you is to do your best to have the same person always reaching out to them because otherwise people can sort of feel like they're being passed around from person to person and you want it to feel personal you want them to feel taken care of as donors and you'll also want to plan to follow up you'll want to follow up at least once even with people who didn't respond to your first attempt to reach out to them and keep track of your attempts on the spreadsheet and make notes of any conversations that you have in your spreadsheet so really this is just talking to them chatting with them finding out what's going on with them and then you can use any information you learn from these conversations to better pitch the idea of providing a matching grant and as for the reason for the call or the meeting you can just let them know about Giving Day for Apes and let them know that you would like them to be involved and see how you guys can work together on Giving Day for Apes and finally when you've cultivated the relationship and you feel like it's in a pretty good place and they're warm to potentially giving a matching grant you can make your ask and I recommend leaving the amount somewhat open if you go to someone and ask them for $2,000 and they just don't have that much to give you might scare them away from the process so really just let them lead the conversation about how much they can give and their history of giving is a really good place to start if you're kind of looking for a range that they might be able to provide the best predictor of future behavior is past behavior so if somebody has always given in the $800 range or whatever the number may be you can expect around that amount when you ask them for a matching grant and just really sell them on how a matching grant benefits your sanctuary on Giving Day for Apes and reiterate that matching grants help helps their donation go further as well for companies and partners mentioning that you'll give them shoutouts on social media and in emails and help them get some good publicity can also really help during this conversation so hooray you got your matching grant now what do you do first you'll want to firm up the amount with them so that you understand how much you have to work with larger donations are great for the duration of the event so you can have one big grant that's available the whole day for Giving Day for Apes and smaller grants can be perfect for power hours and golden ticket hours since they're for a shorter period of time so it's easier to meet the amount of the match you'll also want to come to an understanding about the terms of the match and you want to do your best to set expectations with them according to what your organization wants but some grantors will just want to give you the full amount it's just a lump sum donation they're going to give it to you whether you manage to raise that amount in the specified amount of time anyway and some will just give you what you manage to raise so if you have a match for $5,000 but you only raise $3,500 they'll give you that $3,500 instead of the full $5,000 so you just want to make sure that both of you understand what the terms of the match are and as part of that conversation you'll also want to talk about what type of match you want the most common is a one-to-one match which means that the donation a donation for $20 when the match is active would be matched for $20 it's one-to-one a two-to-one match is where $20 would be matched for $40 so for a very large amount that can be a good option and this year this is actually new and we're very excited about it you can actually have a matching grant for reaching a certain number of donors so for power hours where you're trying to get the most number of individual donors it would be really helpful to have that kind of matching grant setup and finally you'll want to talk about how the grantor will actually pay or fulfill the match whether it's by check or online the benefit to having them fulfill the match online is that it counts for prizes because again only online donations count for giving day for apes so when they fulfill the match online it counts for your leaderboard position because it's treated like any online donation so it really benefits your sanctuary to have the match fulfilled online now some grantors may not be comfortable with that especially if it's a large amount and we have to be understanding of that so they can also pay offline via check if they want their donation just would not count toward leaderboard position or prizes so you'll just want to have that conversation with them so that you know exactly what they expect from you and what you expect from them so that you're both on the same page and once you've got all of those bases covered you'll want to enter your matching grant on mighty cause you can find the matching grant manager in your sanctuary's dashboard under fundraising and just as a note some of you may have already noticed if you're in there updating your pages we've recently switched up our dashboard a little bit so this used to be under donations but now it's under fundraising you click create a new match and fill out the information then you add their name which you can also make anonymous if the grantor wishes to remain anonymous the match value how much it's for the date and time you want it to start and so on this year you can also add a logo if you want which is really handy for companies or foundations or orgs that are providing the grant for you but it's not required so if you don't have a logo you want to use you don't have to enter one and then you'll enter in an email for notifications which is usually the grantor's email if you want them to be notified when the grant becomes active and when it's fulfilled there's no harm in putting your own email if they prefer not to get those emails but that's what that notification is for it's typically letting a grantor know that hey your matching grant is active or it's been fulfilled and is now closed so typically you'd want to put the donor's email address in there but if they're not comfortable with that or they're just not interested you can enter your own email address there so when you enter a matching grant on mighty cause it it'll display in a few different spots first it'll add a sticker to your donate button which you can kind of see on the slide right there under the mighty cause foundation image and that lets people know that you have a match available when they're going to donate which is a really powerful incentive to actually complete the donation and you'll also be able to see a full profile of the grant grant under your profile story which you can see a sample of on this slide the dollar for dollar matches there that would be displayed under your nonprofit story but in a fairly prominent position it'll just contain the basic information about the match and another cool thing that happens is that donors can search for sanctuaries that have matching grants available on the giving day for apes site so when your grant is active you'll be you'll be able to appear in those searches and possibly be able to pick up some new donors because some donors like to look for organizations that have a match available so they can make the money that they have available to give go further so that can be a great way to pick up some new donors I do want to go through some quick facts about matching grants number one you can keep your grant or anonymous if you want by default the our matching grant tool will add the amount of the match to your nonprofits profile total that's the page that's the number that's displayed on your your profile for your nonprofit not the number that's on the leaderboard and it basically treats a matching grant like an offline donation since that's the most common way matching grants are handled so if your grantor is paying online which again is recommended for a giving event just uncheck that box that asks you if you want to include the amount of the match in your pages metrics so that it doesn't get counted twice if you forget to do that it's no big deal we can fix that for you but if you can remember to do that that's one less thing that you need to worry about on the giving day and you can set up matches to fire off in order so that one match closes and another one begins and you can also set them to run simultaneously so a use case for that would be if you have a matching grant for the duration of giving day for apes that goes from midnight to midnight and you also have some smaller grants that you're using for power hours in there as well those can run simultaneously my recommendation to you is that you want to try to use matching grants to win prizes specifically power hours the prizes are not announced yet as i've mentioned but in the past we've had one power hour for the most dollars raised and one for the most donors in the space of an hour and you can use a matching grant during these times to increase your chances of winning that prize money something you can also do is look at your report from last year and see when donations were slowest for you and make a match available during that time to try and get some more donations when it's slowest or it was slowest last year so you can sort of fill in those gaps and hopefully raise a little bit more overall you can also schedule a matching grant during a golden ticket hour which is a random drawing but something that's important to know is just like a raffle ticket if you buy a bunch of raffle tickets your chances of having yours drawn are more likely that's how golden ticket works as well so the more donations you get within the space of an hour the more likely you are to actually win a golden ticket and that can be a really great use for a smaller matching grant to get donations coming in so that you have more chances of winning a golden ticket prize and finally you'll want to make sure that you promote your matching grant once you secure your matching grant start promoting it in emails use social media to alert your followers that a matching grant is available or will be available for instance if you had a really large matching grant that was available you'd want to let people know each time you promote your giving day for apes campaign so that they can you know make sure that they take advantage of that matching grant for maximum impact especially on social media I recommend pairing the announcement of your matching grant with some kind of content that grabs attention on social media like a video which you can see international animal rescue did here on the slide because pictures and video just help more people see your posts send out emails to your donors when a grant becomes active and available just to remind them to donate and hit all of that messaging we talked about earlier about making your donation go further and helping your sanctuary win prizes all right so that is it for the presentation if you have a question about anything that I didn't cover feel free to type that into the questions box of your go-to webinar panel and I also have Jackie on the the line as well to take any questions that I am not able to answer and it looks like we've got a couple of questions here already um let's see if we have a donation match that is not processed through mighty cause is there a way to include it in our tally that's a good question that's one that comes up every year at this point for prize eligibility only online donations count so if they give you a check it's just not eligible to win prizes with that amount of money and the reason for that is that we don't verify any of this money so that prevents not that anybody in this particular giving day would but entering in a $20,000 match or a $20,000 donation winning a power hour getting prize money if that money doesn't exist or hasn't been secured yet so online donations are verified through our platform we process the donation we're able to verify that it was completed that it exists and it just keeps everything fair so unfortunately that's the rule is that only online donations count however you can actually include that in your nonprofit's profile just to reflect the the full picture of fundraising that you did on giving day for apes how many golden ticket hours are there during the day I would say just hang on we're going to announce prizes soon I know Jackie is working very hard on on getting those those short up getting the prize money available Jackie do you know if you have an ETA for when prizes will be announced yeah we're going to announce it next week because I know we have another webinar on a week from today where we're going to go over that prize structure as part of it but it should be finalized next week I expected to probably be the same as last year we are going to have 10 golden tickets we're going to have five leaderboards so one for for North America one for Asia one for Africa one for most unique donors and one for the the highest individual fundraiser and then we're going to have two power hours for each continent so it's going to be basically the same structure as last year I'm looking at the time structure so we'll get that out soon awesome thank you um yeah as soon as that's announced you guys will be aware of it we're going to post it on the giving day for apes site so that you can refer to it and Jackie always does a lot of work to make sure that the hours are consistent across a few different time zones since we have this is a intercontinental giving event so she she makes sure that it's very clear when each power hour on each golden ticket is taking place um see for peer to peer fundraising can you please repeat whether prizes are available for only individual peer to peer versus team and event peer to peer fundraisers that's a great question so for the leaderboard typically um we just include one type of page which is the individual page so if you have a team or an event that raises a tremendous amount that is not included it's just the individuals and that's just to keep it fair to everybody so all of the individuals who are part of your team would be on the leaderboard all of the individuals who are part of your event would be on the leaderboard because everybody's going to have their own page um but we don't have a specific leaderboard for events and peer to peer so that peer to peer leaderboard is is usually just for the individual pages themselves so that a team of 20 people can't come along and sweet prizes that keeps it reasonably fair for everybody um but yeah the cool thing about teams and events even though there's no specific prize for them is that they help your non your your sanctuary your nonprofit in the leaderboards they help your overall total um and they create this extra level of engagement for them these groups who are working together to raise a certain amount of money so the benefit is really not in that specific leaderboard for teams and events um although definitely pages that are part of a team or event can place on that leaderboard it's really more the overall benefit of having lots of people do peer to peer fundraising for you um and definitely if you are have a really successful team or event odds are the person who's running that top fundraiser on that page is going to be in the top 10 of the peer to peer leaderboard like without a doubt so there's no specific price for it but it definitely is beneficial to have teams and events especially if you've done peer to peer in the past and you generate a lot of interest and you have lots of people who are interested in raising money for you even though there's no specific prizes for them can i just add something to that because i know we've had some some questions about this in past years um the difference between a team and having what would be considered an individual fundraiser page that a group of people are doing like we saw the example of the the group of staff at center for great apes that was an individual fundraiser and um am i am i right linda yes you are okay and the other thing yeah and the other thing i just wanted to add is if you're doing that kind of individual fundraising page put it in the name of you know organization staff organization board organization volunteers don't put it in your organization's name because we do see some organizations create a separate fundraising page in the organization's own name for a specific project and we don't consider those as peer to peer fundraisers so just and linda whatever you want to add to that but we've we've dealt with that in the past yeah so the the peer to peer fundraiser leader board is just for genuine peer to peer pages um so if you have the full might of your organization behind a particular fundraiser then it's not eligible for that leader board because it's being run by your sanctuary the peer to peer leader board the spirit of that leader board and I guess the rules as well are that you know that that leader board is for individuals who raise money for your your sanctuary now that individual or the group of individuals can certainly work as staff members or volunteers for your sanctuary there's no rule against that but it needs to be an individual page so definitely if you have you know a page like that anything that you can put in the title will help me sort it properly because typically there's a lot of pages that I'm sorting for leader board so kind of letting me know like what your page is about in the title is really important and it ensures that your page is included in the peer to peer leader board if it's a legitimate peer to peer page but yeah don't try to game the system and make it look like your organization's fundraiser is a peer to peer fundraiser that's run by one individual or a couple individuals because we can tell and it just causes confusion when you know I don't understand who's running this page or it's not clear so just make that title as clear as possible who is running it what's their relationship and anything that you can add into the story as well is helpful when we're trying to sort through all of the pages and just to make sure that I'm not misrepresenting it you can absolutely create a fundraiser that has specific campaign messaging for giving day for apes and that can be your main page for setting up a you know for fundraising on the day of but that might not necessarily that doesn't really match the spirit of the peer to peer leader board so you can absolutely do it but if it is a peer to peer page we just want to be able to identify quickly that that is an individual who's raising money not the whole organization all right so there's one more question will this presentation be available yes we're recording right now so once the once we're done I'm going to take the recording do a little bit of editing on YouTube and then I'll just stick that into the nonprofit toolkit on the giving day for apes site you'll also have the slides available for you to download as well if you're more of a slides person so yeah it'll be posted there and you can feel free to share it with anybody who's helping with your campaign and I'll also just email you to let you know when that is available so if you attended the webinar today we'll just send you a note that the recording is there and you can share it as you would like and I think that's all of the questions for today Jackie if you have anything that you want to add any notes to the participants feel free to talk to them no I think this I was really glad that we were able to do a presentation on these topics because I know they've been of interest to groups and just for you know for the peer-to-peer fundraising I would just stress you know the person that you might have doing it for you it doesn't cost that person anything it costs some time to set it up but you know do think about past volunteers who have come and have had a great experience and it's just an opportunity for them to share some of their photos and some of their stories and make some connections for you so think broadly and you know reach out to your contacts yeah absolutely and just as another note on the volunteer front it's a really great way for people to volunteer remotely so if you have some volunteers who've helped you out you know with things in the past and they're not people that are on site on a regular basis this is a really great opportunity for them to help you out and it's it's easy it's it's painfully easy to start a peer-to-peer fundraiser on mighty cause so odds are this is something that they'll jump at the opportunity to help you with so don't discount remote volunteers people who you know may want to get involved or help you but aren't you know on the premises on a regular basis and also especially international orgs the orgs that were in Asia and Africa if you have any contacts you know internationally or just off-site that volunteer for you and want to help you out uh don't be afraid to ask them you know include them in the conversation they don't have to spend anything it's just a time investment and a little bit of effort um and it can really make a difference for your sanctuary on giving day for apes and another thing that's important for peer-to-peer is that you get the money even if they don't meet their goals so if they set up a really ambitious individual page and say I want to raise a thousand dollars and they raise 200 that's okay you still get 200 dollars yeah we never do that mighty cause because we don't like it when people raise money and they don't get to keep what they raise so we're not an all or nothing platform if they only raise you know 50 dollars you get to keep that 50 dollars and overall that helps you so you know they don't if they want to set a really ambitious goal they certainly can and every cent that they raise goes to your your sanctuary and again the fees are lower this year um so you keep more of the money that's raised donors can cover fees but the overall fees are lower um this year lower than ever so you get to see more of that money so all of the money they raise goes straight to you in your disbursement it couldn't be easier um and I really hope that we get to see some good uh good peer-to-peer campaigns this year all right so I guess I'll go ahead and wrap things up if you guys have any follow-up questions that are like specific to your sanctuary um or if you need any any help um you can feel free to reach out to me at lynda at mightycause.com um and you can also email support especially with any technical questions about peer-to-peer teams or events at support at mightycause.com um thank you guys so much for attending thank you jackie for staying online for the q and a um and I can't wait to see what you guys do just uh send me a line if you have any questions or any issues you want to talk through thanks so much and have a great day