 I would also like to formally request her to please come up on stage and address this August gathering with a loud round of applause, the chairperson, Aditya Birla Center for Community Initiatives and Rural Development and director, the Aditya Birla Group. Request you ma'am to please come up on stage and share your thoughts. Mr. Anurag Bhattra, Mr. Nawal Ahuja, Mr. Sanjay Bal, Mr. Narayanan, it's a pleasure for me to be here with you today. Mr. Anurag Bhattra has requested me to share my thoughts on how corporate social responsibility is an invaluable brand enhancer. I want to walk you through two levels. First at the corporate level and second at our group level. We believe at the corporate level CSR is a major source of differentiation and a positional advantage. Embedding societal concerns in a company's priority is absolutely integral to brand building. Business is not simply an end in itself. It has to result also in the larger good of society. When an organization transcends business and moves to improve the lot of the marginalized, they earn a reputation as good responsible and caring corporate citizens. This is a great brand proposition. In progressive organizations the social vision forms part of the business vision. It does give a great edge. Let me mention just a couple of other highs. Firstly, today it is talented people who provide the cutting edge to organizations. Professionals of the highest order want increasingly to align with a company that not only enjoys a reputation for quality products and services but is also committed to societal causes. There is a tremendous field-good factor about such companies. It builds the employer brand and is a pathway to attract, retain and energize a pool of talent. In the Edelman Trust Barometer 2016 about 85% of employees working in companies involved in societal issues said that they are fully committed to achieving their company's vision and were highly motivated and performance driven. That they had complete confidence in the future of the company. Secondly, customers show a definite preference for companies with a social conscience. A growing body of evidence reveals the positive linkages between good corporate citizen and financial performances. Studies by international and national socially responsive investment research firms demonstrate that companies who look beyond maximizing wealth and profits are value driven and have a sense of purpose and perform better than those companies with the thrust on short term gains. Corporate reputations play a decisive role in not only influencing buying decisions but winning customers loyalty as well. Thirdly, shareholders and investors expect the companies in which they invest to be sensitive to the needs of the society. Every corporation is growth and earnings focused. Raising funds is critical to financing growth. All international agencies such as Moody's, Fitch, S&P, JP Morgan, Morgan Stanley, EDC, IFC, SMBC review the impact of the group as an alchemist in the social plane and sustainable practices. Fourthly, it helps portray the company's values, what it stands for and how community interests matter. It is a way of telling them that we care about you and that your concerns are ours as well and that we are a company with a conscience. This again elevates the brand manifold. At the personal level to contribute significantly for the upliftment of the underprivileged has been and continues to be part of her ongoing journey with the Birla family. It all began with my grandfather in law, Shri Ganshamdachi Birla. Working with Mahatma Gandhi besides completely financing the freedom struggle, he built schools, colleges, temples and much more reaching out to the poor. This continued with my husband Aditi Ji and now my son Kumar Mangalam carries this legacy giving and caring for the underprivileged is embedded in our group's DNA. Through the Altibila Centre for Community Initiatives and Rural Development, which I spearhead, we work in 5,000 villages and reach out to 7.5 million people with a dedicated team of 250 professionals led by Dr Pragya Ram. We are engaged in projects related to healthcare, education, sustainable livelihood, infrastructure and development and social reform. Kumar Mangalam backs us to the hit. So let me conclude in his words. I'm sure it will resonate with all of you. I quote, as we voyage into a sensational future, we must find it within ourselves to look beyond ourselves. It is the responsibility of every generation to leave behind a safer, superior, more enlightened world than the one that they inherit. When future generations look back upon us, they must credit us for being an organization that actually foresaw the future and helped give the world a better tomorrow. As they say, giving is true having. The teachings of Buddha tell us that thousands of candles can be lit from a single candle and yet the life of that candle will not be shortened. I believe that we truly practice compassionate capitalism. Service to society is at the very heart of our value system. Thanks. Thank you. Thank you so much, Ms. Willer. I request you to please stay back. We'd like to offer you a token of appreciation and request Mr. Anurag Bhatra to please come up on stage and hand you a small token of appreciation for you having taken the time to be here.