 Drop shipping is a kind of online business. You know, whatever you might be thinking That can be used That can be for business You can find it online So depending on specializations Depending on what you specialize in or what is your interest you may find you might you you might find it somewhere Being sold by someone that someone being a website. So there are Big websites that are specialized in different things. For instance eBay specializes in online online online auction right Amazon specializes in whatever you may think and And Alibaba the same there are also some other sites like Like snap deal who knows about snap deal snap deal is actually an Indian site Not as big as Alibaba or Amazon, but also it's it's big and Alibaba has say us in in a snap deal So they buy they sell cheap things but With good quality with good you you can find whatever you want at at snap deal there's Jadon who knows about Jadon It's also India. So these are Asian Asian Asian websites. So drop shipping means what drop shipping the let's suppose At one side, there's the producer might be Manufacturing company being in China being new West being in Europe or even in Africa That's the starting point of whatever business my thing, right? Then you have a whole sailor a whole sailor may be Be company based in China Where retailers Go retailers we go to that those whole sailor put themselves both these things from manufacturers Yeah So now when you buy from whole sailor you become a retailer So there are pre pings like retail shop It's a retail store that you have online that you have to market it as As a mr. Atta was teaching us you have to market it like Alibaba market itself Like we have to market it for it to be visible so that it can get Influenced so that can get visited by as many as Clients that so mine is this one Whenever you want things that I sell You have a warm welcome I'm new I came here as a store as I told you I came here as a as a beginner I'm business only since three months But I wanted more to learn than to Speak right So I learned I learned a lot And I expect to keep learning I don't know if you have question about what I've been presenting or I don't know if I've been as As comprehensive as possible Maybe English is not my first language. My first language is in Rwanda. My second one is French Third one is Swahili and fourth one is English. So I tried my best any question Shall I go back and sit Any question, thank you So how to join drop shipping business It depends on what is your interest there are niches For instance, let's say you want you want to specialize in High-tech You have to know which which sites are specialized in high-tech Uh, suppose that you are interested in books and movies First of all, you want to know what site is specialized in movies Uh, let's say you are spare you you want to specialize in cloth For instance, snap deal Alibaba amazon are specialized in Those so it depends on what you are interested in And then you may even go Up drop shipping or amazon drop shipping You may be directed Alibaba Snap deal and whatever so it depends on your interest Another question Actually, I'm coming to join you there So The expert Yes, uh Myself, I just want to contribute to his topic. The topic is his But myself I'm contributing on how to do it with WordPress Yes, uh, someone asked a question about SSL certificate Because that's one key requirement if you're going to do this This type of business or if you're going to support him with this type of business Yes, uh, first of all, I want us to Apply Joseph When I met him, I told him this is a very good product If you can scroll down the website So his website, it's neatly done. You might think it's An amazon, it's an It's an Alibaba It's neatly done And there are three things you need to know about an easter Whenever if you are thinking of selling an easter There are three things one security products Payments So And those are three things you can't compromise with The products we are talking of the quality And the suppliers so he's going to tell us how he controls the quality How he controls the suppliers Okay, how to control the quality the quality depends on yourself first of all What depending your your niche Uh For you you have you have to be a little bit expert in what you are doing Let's suppose you are interested in tech Tech objects you have to know tech objects what they are What tech with good quality what tech with bad quality What tech with average quality so that depends on you Now but suppliers that's another thing Suppliers you have to be very very careful about suppliers Normally suppliers online. They are they are they are rated Rate Rating depends on how How the supplier Responds to requests So when the supplier normally When the supplier Is rated less than 90 percent means that he does not He does not meet 90 percent of requests of Of client requests mean that one you have to forget about him Above 90 percent. He's a good supplier Yes, actually that's a good answer So that's how he manages to control the quality because with such a store if you if you compromise on quality If I come to your store, I might not come back And uh such stores the likes of amazon or alibaba They have grown because of the returning customers. You want someone to buy today Tomorrow they buy something else or even the same thing or like that Yes, I myself I'll tell you how this is possible Who has had of wukomas? Yes So wukomas is a simple plugin that makes all this possible from rating a product to Adding a product adding product description. It has payment integration of mastercard PayPal The shipping integration So is you just need one plugin by the way wukomas and uh, if we had time I would take you through installation But what we shall have uh, I can meet you one on one then we take you through the integration of these wukomas So I see what he has here is wukomas most of most of the things So maybe I want to ask him a question or anyone wants to ask him a question if I ask him Uh, thank you My question is I don't really understand where what is the difference between e-commerce and drop shipping As I've said Good question. There's no difference There's no difference. So, uh drop shipping is also e-commerce Drop shipping is a kind of e-commerce you know e-commerce there's Wide range of e-commerce for instance those publishing sites gaining money from publicity That's e-commerce.com New times. That's okay. Not as not e-commerce. But there's two mainly two kind of e-commerce B2B Or B2C B2C B2B means it's business to business For instance, go to Alibaba. You will see when you click on the site Alibaba Now Alibaba has some to be B2B You'll see a product. Let's say Canon that kind of That kind of Yeah, so you'll see if you want to you click on that item You see that you have Buy at least 1000 items not less than 1000 that's B2B. You cannot buy 1000 items of such a thing For consumption It's for business. So that's B2B. There's also B2C. B2C means Business to consumer So main main websites are business to consumer this Dropshipping is a kind of business to consumer. So now I told you there are wholesalers Let's say this B2B There are wholesaler websites huh, but let's say Like when you click when you click at What is the name? It's a snap deal. You see that's a B2C Means that you can only you can buy A number of items But it is dedicated to Consumers that's a B2C So these kind of dropshipping they are B2C Business, but they are not wholesaler because you are not you are you are not linked directly to the manufacturer You are No, no they are they are they are retailer. You are linked to the wholesaler. You have your short markup The wholesaler has his own on markup And the all those markups are related to the To the first price which is manufacturing price Are you okay with that? Any other question? My other question is How do you manage It's What is it called? Amazon calls it is it Facility center firstly, how do you manage the inventories? How do you manage your inventory? Like let me say you have a watch If I ordered this watch today How do you get me that exact watch? And if I finish and let me say I've ordered this watch. I know in the beginning it might be easy Because let me say you have few orders, but what happens when in a single day you have a thousand orders of that watch? After you've grown, how do you manage it? Okay, good question It depends on How big you are becoming let's say you have you have 10 orders per day or 50 orders per day. It's easy to manage When when I get your request You are paid for it. I can see it me myself. I go and make the order directly to the supplier The supplier will see your address not mine Your address your location your payment you'll have his markup Me too. I have my small markup Right, and then you have an ID for that strict That that that item And the tracking it's called tracking ID. We will be able to see where it is How many days still to to get to you That that item still to get to you and whatever whatever, but when now when it's becoming the the the As as as as you are becoming big As your site is becoming Very known. Let's say you have 10,000 digital and from those 10,000 visitors 5,000 are buying so now it becomes tricky So there are some drop shipping drop shippers For who it is automatic As soon as we know it depends on plugins new plugins Are made in the way that as soon as you have paid and your payment is secured Directly The supplier can see that you with your name with your identification. You have bought you have bought this item And we can have his markup and directly You can pro you can process the order but now Many plugins as they exist now. They are not made in a way that The shipment is done automatically so you have maybe to have some some people helping you on daily basis That's how it becomes like an enterprise That's when the money is enough. Yes Okay. Actually, that's a good question. So a good answer to the question Again, I like the layout my last or Simple question is how do you make your initial buyers come back to your shop? The first thing is to honor your orders Suppose that X has bought a watch a watch As Arthur taught us There are many many ways of making your first buyers coming back how First of all is by SEO Second is by something called social rabbit. Are you aware of social rabbit? It means that when you have come to my site and you have bought you will be having advertisement Of new things that are coming to my site Do you get it? Actually, yes, uh my other it's not a question. It's an addition to that Where the world is going to now people are going to business intelligence so WooCommerce if now this happens if you are an advanced user You can now customize your WooCommerce or you can You can how can I say you can improve your services to have now business intelligence now in that From the dashboard, he will be able to detect which product is highly bought Or you'll be able to detect to detect What time do that do these clients or what time does this specific client visit my shop? Okay, so you know when to advertise to him or and when he advertises which product does he visit Which product does he visit and compare with related products? Meaning he has still not yet made up his mind on that product, but he wants it So that is business intelligence. It's it's good for you as the owner of the store Okay, but it's not good for the consumer because you make him pay when he even doesn't want to pay but for you in business Okay, so for you as the owner It's it's a serious. It's like reverse psychology. It's a serious marketing tool for your shop Because it's business intelligence. It reads the user's mind It knows at this time of the day this guy always checks about okay at this time of the year This guy always looks for a laptop meaning his laptops always gets spoiled Between this time of the year So you know when to advertise to him a laptop charger You know when to advertise to him a laptop laptop earphones You get the add-ons also business intelligence helps you to understand which add-ons Can a specific product maybe like the casing of the watch where you can keep the watch before you rest Or the glass wipe So these are small add-ons. It can be like it can be like a 50 not five one dollar or 50 cents Okay, but imagine you're selling a thousand of them not something heavy So this guy finds it and it's here. He has already he already has an amazon account where his His credit card is already attached. So he finds he finds buying that book of one dollar Like the way you go to a street is a street to get some handy You get so imagine amazon just targets 10,000 people Spending that one dollar in one hour amazon has made itself $10,000 Okay, that's approximately nine million Randa francs. Okay. So that's the logic make something cheap. What is not cheap sell it with very cheap add-ons Yes, thank you Yes He has a question for you Thank you I Like the way this site looks like it's very very very good And you I can even say congratulations But I'm very curious to hear from you if this fully word place site Yes, so what place side? Okay, and I'm asking myself how do you use to manage Placing because if I catch it well Uh, I heard that this is more like a bridge that leads client to the store, right? So I would like to ask you if I mean, how do you use to manage the price? With product that you don't have in your store. Thank you very much Yes, it's as in any other business you have to mind competition So the same watch or the same cup the same hats Can cost differently depending on On the on the seller, right? So it's up to you What do you need? high end products with very high prices or average products with average prices or Simple products with the simple prices or both of them Right, so now about markups. I cannot disclose. That's mine You can understand That's where everything lies. So about markup, but The water can tell you you have the right to put any markup Depending on you on your target audience Yes, it's like in any business You can go to Kuala Lumpur. You find the same heart at 5,000 same And just nearby you find the same heart For 10,000 For three times the price. So it depends right Yes But not as per now Because I'm still doing some improvements Like you can see that one. I'm still improving it. So as soon I I hope by the end of November It will be integrated with facebook with With instagram with Whatever social media because that's where money is Also like the website design your site Uh, and I want to know how how do you do to add products? It's just simple like to write a WordPress post or There is a plugin to import for example product and price or Or what I don't know. I didn't I want to know how you do it Uh It depends on the plugin you have and plugins keep changing keep updating So depending on the plugin you have and on the On the items you are selling So let let me say it depends mainly on the plugin you have The plugin will direct will direct you to products you Choose among those products Which one you want to sell online and then apply your markup and then make them visible As you can see them there. I think everyone is satisfied and I thank you for following me But he has ended up teaching us Yes, so we shall work together in the last few minutes One on one to see how we can we can help him improve his His e-commerce we help everyone improve their website Otherwise, I think he marks the end of that of today's presentations Unless someone wants me to talk about something Is there anyone who feels like there's something we've not talked about and you feel you need to hear more about it Okay Yes, uh, he has asked me to speak about ads Yes Uh, many people who have published our websites. Yeah Yes, uh, there's also a gentleman who came yesterday and he has not come back today He also has a good Publisher website an example this is an example of a publisher website. I think This one So you're looking for how you monetize your content with with what with wordpress Yes, and the first thing to before you go to because me I like getting to the foundation Before you manage to look for ads First node you have people who see These ads Because that's what you sell to your client And then too also for him in his model as a drop shipping Company He can also get money from ads. There are people who say i'm not selling a product on your website But I need my banner there. Okay. Let me say He's now for example his website Uh bank of kigali can easily put their visa Visa card advert on his website because they know people who want to purchase from his website might need either visa People or master card. Okay, so first of all knowing who are your target clients? Who do you want? Who do you want to advertise on your website? And who are their clients? That's your second question For example, if my client is a if my target client is access bank Okay Who are access banks clients the people who have accounts with access bank? Okay, after knowing what the these people after knowing the my client's client I have to know now the interests of my client's client So you work backwards. Okay So before even I get to how you have the ads there Step two You get content that appeals to your client's client not your client To your client's client. Let me say my an example Neocard if neocafe is my client I don't advertise to neocafe. I advertise to neocafes consumers people who have their coffee at neocafe So my content should make His clients happy not him Okay, if his clients are happy, they will be able to see his banner and buy his coffee You get me because the first thing before even you get banners You need to know that Sorry before you get banners, you need to know that these banners will in turn make money for your clients. Okay Like brandy Yes, for example, do you have a publisher website? Oh, okay. If you had one, I would give you an example For example, if let me say brandy is selling dresses. Okay. If she's selling dresses and she's targeting people who are People who are who like pink dresses or people who like long silk dresses So she will now one optimize her content to appeal to those clients. For example I like I like having I like engaging people Help me give a mic for example as a lady. What do you look for when you are shopping? I think What I look for when I'm shopping the kind of Maybe dresses What's glittering? So for example, if she's looking for glittering dresses, so she's a client to a factory that makes glittering dresses So step two Now my content has to have enough traffic You get me I'm my step two is to ensure that my my clients posts are going to be read for example Uh, okay. This is not the best example of the posts For example, if let me say I want to Get clients for access bank My post should be about managing finance Okay, I can write a post about managing finance. I ensure it's read because when you go to your client they will ask you How many users do you have how many readers do you have to your website? Okay? How long do these readers spend on your website? So let me show you something Yes, how many of us have google analytics added to our websites? Yes, so before yes before you get Okay, the biggest way of the easiest way of getting ads to website is google ads. Have you been able to add google ads to your website? Okay, so within your console because for you to add google analytics you come up with a console Okay, so there's an analytics console and there's also a google ads console You get me Yes, so this google ads is now google gauges the traffic you're having and where it's going and then they give you a banner You get me so then they give you a banner But they give you they are they give you like let me say four types of banners And then they ask you where do you put they ask you to choose where you put Where you want to put the banners Okay Now like for example in this show in this slide It's showing an example of a google analytics dashboard Okay, it's also showing the clicking rate a clicking rate of if let me say we put a banner on your website How many people will click the banner on this specific position? Or how many people will not click this banner or how long do people spend? Looking at this advert if it's a video, okay So other than google ads, there are many other like I will take you through. There are many other ads Providers online. There are many But google ads is the easiest once you crack google ads And you gain capacity for you gain capacity to run yourself ads You can run your ads as a person Okay, you can run your you can do your content and then meet these clients yourself But you need serious traffic. You need like on a daily basis. You need to get 10,000 visitors a day Yes before a serious company Chooses to advertise with you Because they will ask they will not ask you for how you how many visitors and you say you get 200 visitors You need they need to know I have like let me say 30,000 visit unique visits a day What's their age demography? Okay, they go through those analytics Yes, so the first your first step is harvesting your analytics Then advertise with google when you advertise with google, you know, which banner positions work for you Like I can take you through if you have the website. I show you which banner positions work for you After you've known the banner positions that work for you now. This is when you go face to face to this company And then you say I have this banner in the last month 30,000 people clicked on this banner. Okay, so that's what you're selling to them You can just say them. I'll put my ban on your you'll put your ban on my website They need know how many people will click on that banner You see even his website and it's one thing I wanted to tell him even mr. Joseph on his website He should reserve a part where he will have a banner Okay, because so with that banner Even though people are not buying things you're still making money from it Whenever someone clicks on the banner, let me say you're selling watches And you and and uh, you've noted got a supplier for funds. Okay Just put a banner for iphone So someone who wants iphone and comes to your website will get that banner So when he clicks and goes to that banner it even helps you get in a negotiation For the iphone supplier you tell him. Hey, I've brought you let me say a hundred clients this week Okay, now that I've brought you our new clients this week. Why don't we discuss on this and this rate? I think that's it. We can go through your website and we show you I will show you how to do it That's it any questions Thank you