 This video is presented by the Liquor and Cannabis Regulation Branch and talks about the role of the licensed liquor agent. Liquor agents promote and market liquor products made outside of British Columbia. To perform this role, you must be licensed by the Liquor and Cannabis Regulation Branch. Having an agents license allows you to be hired or contracted by liquor manufacturers from outside BC. Under your license, there are specific activities you can and cannot do, so it's important to be familiar with the terms and conditions of your license. The Terms and Conditions Handbook is posted on the website of the Liquor and Cannabis Regulation Branch. It's updated from time to time, so remember to review it often. When you're hired or contracted by a liquor manufacturer from outside of BC, you can promote only those products that are registered with the Liquor Distribution Branch. You can approach other licensed businesses such as food primary restaurants, liquor primary establishments, caterers and liquor stores to solicit and receive orders for the products that you are promoting. Under the agents license, there are some things you cannot do. For example, you cannot sell liquor. You were only permitted to promote and market liquor. All purchase transactions must go through the Liquor Distribution Branch. You cannot represent BC manufacturers or promote their products. You can only represent manufacturers from outside of British Columbia. You cannot sell to the public or solicit orders from the public. Your relationship is with other licensed establishments and you can solicit orders from licensed bars, pubs, restaurants, caterers and retail stores. Your Terms and Conditions Handbook has a full list of the types of establishments you may work with. It is important that both you and the employees that work for you understand your responsibilities and that you follow BC's liquor laws. This video is only an introduction to the agents license and much more information on your responsibilities can be found in your Terms and Conditions Handbook. If you have additional questions, talk to your local inspector or contact the Liquor and Cannabis Regulation Branch.