 Did you just sing Chu-tia? Bu-di-choo-tia! Chu-tia. Yeah. That means mom. Dr. Stupider actually did some cool... Wait, your cup down because they don't know what the heck they printed on that thing. Oh no. Today, I don't have that one but I have boo because it's... It's not really spooky season yet. It is for me as far as... For my wife and... I'm with you. I think Halloween season because you should be enjoying it as much as you possibly can. Labor Day hits. It's the end of summer. That means the Monday following... The Tuesday, I mean, following Labor Day. Halloween season. Yeah, me and my wife put up our Halloween decorations. Yeah, it looks great. You should see around here. There's a ton of decorations around here. Yes. This is an interesting video. This is how India's perfume... Perfumes recreate the smell of rain. Yeah, I was weird out by the title as well. I'd never even heard that they do for one. Also, why? Well, I can understand why. If you could get that scent, that smell... For like... Like to fill your room, the smell of fresh... Like when it first starts to rain... Yeah, apparently it's a big thing. That's amazing. But I'd never heard of it, so let's check this out. Fresh roses are the main ingredient for this ancient way of making perfume. The tradition is thousands of years old and this small city in India is one of the only places that still makes it this way. One batch can take weeks or even months to prepare. So old school. The result is 100% pure perfume. Also called attar, the Arabic word for fragrance. What makes the attar so special is also what is leading to its demise. The time-consuming process is hard to sustain. We visited India's perfume capital, Kanoj, to see how this craft is still standing. Workers gather roses in these fields near Kanoj and deliver them to disturb us while they're still fresh. This one is over 100 years old. It's owned by NL Rom Narayan Perfumers. There is no electricity and no industrial machinery here. Workers have already prepped these copper containers or dakes, filling them with just the right amount of water, about 80 kilos. Once the flowers arrive, they are carefully weighed. This is a section part of the process. It's getting an accurate ratio is key. The roses are evenly spread out and it takes two men to carry and pour them into the dates. As the petals begin to seep into the dakes, the flowers are ready to go into the dakes. The flowers are ready to go into the dakes. The flowers are ready to go into the dakes. They are ready to go into the dakes. As the petals begin to seep in the water, that's to seal it. Across seals the container rim with a mixture of clay and cotton. This is like so old school. They then light firewood inside an earthen oven called a bhakti. And the alchemy begins. The heat boils the water and flowers until they emits steam. It condenses as it travels through this hollow bamboo pipe or changa. That connects to the bhakti. A smaller container filled with sandalwood oil that forms the base of up there. This is where every last drop of fragrant water will gather over six hours. In the meantime, workers constantly check the temperatures of the different vessels. Using their hands and years of experience instead of time hours. Yeah, it's hot enough. They monitor the fire to make sure that the dakes are warm enough to create steam. But not too much. Otherwise it can destroy the sand. They also have to make sure the bhakti is cool enough to turn the steam back into liquid. This is a job which requires a lot of patience. It requires a lot of time and effort. The input has to be good to get great outcomes. So every stage of our process has to be given a lot of focus and to be done with a lot of concentration. And any slip-off can have negative results. And the result is the all-natural up there. Free from any alcohol or artificial chemicals. Ashley would love it. With a scent that can linger for days. Here, they make over 15 different kinds of oils. But one of their most prized is mikti atte. Literally meaning earth perfume. Let's say there is rain on dry, purged earth. And you will smell the sweets. You'll be smelling that one gets. So that's the smell that you can expect from atte mikti. Dang. Do you hear that? To re-use the smell of earth, they use old clay pots that were used for spices or tea. They crush the pots and add them to the water just as they did with the roses. But while rose atte is made in a day, others can take weeks or even months to produce. They are distilled and re-distilled till the smell is potent enough. The last step is the bottling process. It's also old school. Using a funnel and a bucket, every tiny bottle is filled by hand. Expensive atte can sell for 10,000 Indian rupees or 135 U.S. dollars. And that's the price for just two teaspoons of it. The raw materials are costly and it takes a lot to make just a little amount of fruity. I don't think that price is exorbitant. I think it's going to cost a lot of money. Canoge has been known to produce atte for at least 400 years. As a matter of fact, canoge has got the geographical indication for an atte. So technically an atte can only be from canoge. But the method of steam distilling is said to have originated in ancient Persia and the Middle East thousands of years ago. In India, it was popularized by Mughal kings during the 17th century. But these days, young, brand-conscious Indians mostly use Western perfumes. As a result, in the last 20 years, 80% of India's traditional distilleries have closed down and the people of canoge have felt the decline. As involved in the business of perfumery, I would say about 80% to 85% of the people living in the industry, in the town, are associated to the perfume industry in one way or the other. A lot of people say that it's losing its sheen and stuff like that. But we personally don't feel that way. Every day we strive to innovate and find a new application for our oils. So we've seen growth, no doubt. Muslims all across South Asia have used atte for centuries. It's believed to be one of Prophet Muhammad's most prized possessions. And outside of India, these chemical-free atters are popular in the Middle East. Ashley needs to know about this, yeah. European fragrance houses have also been importing atter to use it as an ingredient in their modern perfumes, bringing new life into an ancient industry. So they're going to take the pure perfume and add to their chemical compounds? Yeah. It's a lot of responsibility as well. When you have to begin and supplement certain standards, then that becomes... And they'll advertise it as the cure. Yeah. ...to carry forward a legacy of five generations. After all, recreating the smell of rain on earth is no small legacy. I want to smell it. Yeah. I always loved to smell that. Yeah. That was great. What a great video. Yeah. That was very informative, something I never knew about. Yeah. And it was really a really well done, informative video. I would love to smell it. Yeah. Anybody have something that they can send me? But I'd love to smell it, and potentially it's something I think... And is it... Is it... It may not be feminine or masculine in terms of its capacity. I would like to smell the rain one. Yeah. That's the one I want to smell the most is the rain one and see what that's like. And if it's more feminine or masculine, and support it. Like if it's a more feminine type of a fragrance and that rain smell, the fact that it's pure, Ashley's all over that. If you guys, any of you who follow her on Instagram or her YouTube channel, purity of things and being the way the earth made them. As his support and this reminded me of, there's a coffee place out in Santa Clarita. They're also in Orange County called Bodilif. I'm sure I'm mispronouncing it based on the way you guys pronounce that word, B-O-D-H-I. I think that's probably Bodhi. But it's one of the... It's the best coffee I've ever had. I tried it and I met the owner and I talked with her, found out her story. So now I'm buying my coffee from her, even though it's twice what I would pay. Interesting. At like World Market. You had to give me some of that. Yeah. But it's twice the amount, but because I know I'm supporting a local place that's getting this from farmers and I know the hand-to-hand where it's coming. Yeah. That's what this makes me feel like. It's like, buy it from these guys and it's not exorbitantly priced based on what we just saw. Oh, and perfumes are really good. I was expecting it to be more in the neighborhood of like $300 a bottle. Yeah. Right? Because they could get expensive here. Yeah. Like for like celebrities, they'll just randomly put out stuff in. Yeah, especially if it's a perfume. Like men's cologne can be pretty pricey as well, but ladies' perfumes can be... I mean, if you can get it for under $100, you got a bargain. Yeah. So that was really cool. Yeah, that was a really great video. Please let us know what other informative videos and how I can get a hold of some of this rain perfume down the look.