 So firstly, it's been a great privilege to be the jury chair here at these awards and I've been really impressed by the range of companies that have submitted entries, not just in FMCG, but across a whole lot of other categories, financial services, across consumer durables, electronics, telecom, so many sectors that have submitted awards and I think that's fantastic that everybody is seeing the power of digital. The other thing that I think has been really fantastic is the level of creativity that has been shown and the use of technology, both of which get better and better each year. So if I could ask of marketers a few things, I guess the first thing would really be despite the emergence of technology, first principles are really important and the campaigns that stood out in the campaigns that seem to have done really well are the ones that have true consumer insight at their heart. If you keep the consumer at the heart of what you do, I think regardless of what is the media of advertising, the likelihood of your winning tends to be higher. I think the second thing I would love to see is for marketers to get a little bit braver in their use of technology. I do feel that as a community, maybe the marketing folks can do a little bit more to be at the cutting edge of technology, use it better. There's just so much out there that we can try as a collective. So these would be the two things that it would be great to see more of.