 The trend of time poverty I think probably needs very little explanation. We all know what it feels like to be constantly on call. The average American spends 4.7 hours a day staring at their smart devices. And a lot of times it's in service of work. 50% of the young people we spoke to said that they check email even after hours. And even if you're over 35, you tend to do it at just a slightly different level. But universally, irrespective of age, people are growing resentment about, there's no boundary between personal and professional time. So time poverty is our desire to kind of take that back to set aside time, be more purposeful. There's a fun app called Rescue Me. And it works like a dashboard metric that tells you how long you've been on the phone or looking at your apps. And it serves as parental control. So when you hit your timeline, it shuts off your access. For car companies, the commute time is inextricably tied to how you manage your day to day. And so we have to be thoughtful about making sure that when our customers are in their vehicles, they're worth thinking about, what do they want, how come we achieve their goals. And if that's productivity, then it means constant connection. But for other people, it means different things.