 Now we are going to discuss about elements of atmosphere as we have just discussed about the atmosphere that is is about the psychological thing So now we are going to see what are the elements which are associated with atmosphere there are four major elements that are associated with the atmosphere created by the retailer first of all it is about the store layout Overall store layout second is about the interior display of the store then is about the general interior into the store And then is about the exterior of the store. So overall store care layout Its interior, its exterior, its interior display, its general interior. All those things actually help The customer will be encouraged to buy more, to buy more and even to recommend to the other customers so that you can benefit from it After that if we talk about exterior planning then when we talk about exterior then there are some components that you need to keep into consideration in the planning of the exterior So the first thing that we have is the store front What should be the front of the store, what should be the size of it, what should be the measurement of it How the store front should look like, what should be the metal, what should be the glass So whatsoever is the decision You have to discuss the front of the store in the exterior planning Then we have the second part is about the entrance How the entrance would be, how the entrance would look like The convenience of the customer, the impact of the customer, the differentiation of the competition and the image of your image So the entrance also you have to discuss Then display windows, what would be the display windows in the store, what would be the display windows in the store Similarly if you observe the international, so almost majority of the stores have the display windows If we talk about the local context then considering the theft impact and so and so So the concept of display windows there is very little, very little Then the height of the exterior building, how much it would be, how much it should be, what is recommended What is the behavior of your customer, how much it is on floors, if the height is too much then do you have a lift facility So that is the facility of all the factors, that is the facility of the elevator All the components will be discussed in the perspective of exterior planning and then because they have the impact on overall atmosphere Then what are the surrounding stores or surrounding areas, you have to consider that Parking facility, will it be in the basement, will it be on the front of the store or not Because if it is not then it will create a very bad impact on the local stores The majority have the parking facility issue There are international stores, even in the perspective of Pakistan, you will observe There is a very reasonable parking facility, it is in the basement, it is on the front of the store But there is a proper parking facility, so that creates an impact on the customer Of course, its property is its car, and if it harms that, of course, your customer's reputation Your customer's loyalty effect will be there, it will come from the inside, from the store But when one sees that its car has been damaged, its car has been damaged So it will not be a happy customer going home So in the exterior planning, starting from the store front, display windows, store entrance We take all these things into consideration Then what are the alternatives in planning a basic store front When we have to design the front of the store, then what are the alternative options First of all, we have a modular structure option We have a prefabricated structure option, which is normally used by multinationals We have a prototype store option, a recessed store front option, which is on the basis of You have a glass front and all those things, and then a unique building design option These are the basic store fronts, which can be used as an alternative Normally, the new retailer keeps experiencing different types of experiments Which are existing retailers, because their set image is built in the minds of the customer And the store front they are using is very less that they take the risk in changing that store front So why, because the customer can have a negative feeling of the changes that we have done So the customer should have the positive feedback, positive feeling of the store front Because that is when he entered into the store, or once he is going to see your store It should be happy enough that I am going to buy my products from this store, which has been selected by himself So each and every element of atmosphere should be as per his needs Should be as per his likeness, should be as per his desires So ultimately this will bring results, positive results in the stores Then if we talk about the entrance of the store, there are a few questions which needs to be answered First of all, how many entrances you need? How many entrances do you need? You need one entrance, two entrances, one main entrance, one side entrance For example, some stores are like this, where the key customers, the main customers, the key accounts The loyalty customers, they have separate entrances, they have separate exit, they have separate setting area Just like on airports, for normal customers there is a separate facility For CIP lounge customers there is a separate facility, card holders there is a separate facility So ultimately how many entrances you need? Again, normal store entrances, loyalty customer entrances, emergency exit entrances So all those entrances you need to plan, or ultimately you have to share it with the customer Then what type of entrance is the best? If we talk about store entrances for the customer, then which type of entrance is more liked by the customer Which gets more attraction from the customer That too you have to identify and accordingly implement Then what type of walk-away gates will be designed so that the customer does not have any inconvenience And the objective of the store is also fulfilled Security objective is also fulfilled So to certify all objectives, the purpose of the store is to achieve your objectives In which the main objective is business too, from the retail store And if the customer is happy, satisfied, gratified Ultimately he will buy from that retail store