 بس ملہ احوان一些ییم. ہارہا ہم بھاکسان notion ، لہذا ہوں کہ ہم کہرسار مرکشتے ہیں. اور ہم آپ کو بہت میں بہت بارہا ہے کہ کوبرٹ گوارننز کے بارے میں بھی زیورہ دائی ، جو ایرے کے مرکشت پر ساتھ گزماعہ ، اور انمیابہ میں ایرہ ہے ، کیونکہ یہ آپ کا حồiیتا کہا ڈان بہترائے ، کیونکہ یہ آپ کی ایرائے ، جو آپ کے حالا مرکشتے کے بارے میں کھٹو ، ایک سوال پرسیپشنم a کنرائی مورد گوک لیگی لیگی اور سوال چاہتے ہیں اور سوالی کے سوال مورد گوک لیگی مورد گوک لیگی۔ اس لیگے سوال اپنے ایک اوپنی وجہ پرامل دیگی اور سوال سوال دیگی لیگی باہارت یہاں لیکسے تک کہ لوگ انک کا بہتمار سے بہت وقت بہت مقصر تھاinge کی بہت مقصر تھا ایک دوارگ کے ا کے لئے ایشہ اپنے مقصر اس کے لئے ایشہ کی بہت دوارگ کی ف�ہ اپنے مقصر پر مقصر کرنا لے لیکن بہت اےشہ آپ کے لئے اپنے مقصر شخص کی مقصر کی بہت مقصر ہے اور ایک اپنے مقصر کے لئے اپنے بہت بہت بہت پیش ہم جو دسپتیف ہوتی ہے اگر ح MOM ایک مچیہ لیے گئی ہے اس دہر شاہی کی مہارسی انگیارت کیجا entsاہیت اٹھا ہے اس لئے دسپتیف سے ایک ساتھما ہوتا ہے لیکن میں ہم خوبصورت ہے جس طرح ایک لئے ایک反ی لئے کامیٹا پاکلی کے لئے ی گے رکھ کوئی مجھے آج کے مجھے مجھے بہت اگر مجھے آج کے لئے ہوتا ہے لہذا یہ جو دسپتیف ہے لی because because even though they were using the word ice cream but it was not ice cream so it was basically an ice dessert so they had to based upon a quote order they had to eliminate the word of ice cream on their advertisements and on their products because it was more deceptive similarly when we are talking about many milk brands which are in Pakistan they are not 100% milk but they are labeled as milk and again they are deceptive because the proper wording is not given and they could have other elements within it with some component of milk but branding it as pure milk that is also wrong and similarly when we look at juices we look at other products so there is a lot of deception which tends to take place and there is a great need that they should be a regulation and laws implemented against such things because the customer is being deceived the intent of fear appeal is to create anxiety in the minds of the consumer fear provokes him or her to make use of a particular product to alleviate the fear in him or her and this is what has been seen in covid I mean just see how sanitizers have sold I mean they have sold like water in the past 2 years everyone has become an addict of using sanitizer all the time using it multiple times see how other related products like mask have sold how we have seen that other medicines have sold and wrongly being sold because through those fear appeals people have been blocking towards all of these products and all of these services and therefore through that fear of covid we have seen that how a multi multi multi billion dollar industry has basically flushed across the world and through multiple products which basically are countering that fear and that fear is of covid advertising to children most of the advertisements such as those for chocolates and ice creams are directed at children children between ages of 2 and 11 spend at least 3 hours a day watching television they do not understand the selling intent of commercials and cannot distinguish between fantasy and reality and so because they have very soft minds and therefore they can be psychologically swayed these advertisement companies and these different institutions are catering to their needs and are basically bombarding them with different psychological aspects of their product and therefore are swaying them and actually misleading them so one has to be very careful especially in that context because it can lead to many illnesses and ill health and also a negative consequences for the children in their later years also so that is a very important that must also be controlled another aspect is materialism materialism is defined as a tendency to give undue importance to material interests and objects the message of television advertising that the acquisition of a few things will gratify basic needs an aspiration so what is done is that the need is being created that without that we cannot do something is being done for example and digital games I mean the new generation just cannot live without it so they basically are selling or it is being done in mobile phones so so expensive mobile phones because they are marketed and advertised in such a way and similarly in other household products so even though it is not a need but through the advertising it becomes a need and again a material comparison between different segments of society and it becomes a status symbol which again has its own negative replications at different levels then promoting stereotypes there is an accusation that advertising has contributed the role of stereotyping of women really 90% of the advertisement show woman as a housewife so again their stereotype and they put a particular segment of society in one particular place and just like I was mentioning women unfortunately are stereotyped in that in most advertisements and besides that we also see based upon color a very famous a very famous product of a very large multinational company that cream used to cater to to whiteness and that was also stereotyping the fact that a white person is superior so that perception was there because of a backlash that that product had to change its brand name and also do away with the white color stereotyping so these different type of examples are there competitive advertising is basically when two brands are compared compared to where it was in a lead consumer confusion and is ethically questionable that should this even be allowed or is it or is it that we can compare both products but it should be done through a justifiable and honest approach and most of the other products could be cloaked so that there is not a direct comparison but there is actually an indirect comparison increasing cost advertisement that provide information to the consumers about the existence of certain products indirectly increase the final cost of the product so the advertisement cost is loaded on the product and therefore the ultimate burden of the cost is passed on to the consumer and therefore something which might have costed let's say a hundred dollars would eventually end up costing a thousand dollars and that has been seen in many products whereby organizations are having phenomenal profits which again is very unethical that they should be rational and they should be some limits to profitability and through advertisement they make a simple product sell at a very very high price which again has its own implications exploiting visual appeals well in that we see that men basically succumb to visual appeals the using of barthing beauties to attract men's attention is ubiquitous and that can be seen everywhere we see on the billboard we see on magazines we see on the TV we see on social media that how again women are stereotyped and are projected as visual appeals and television advertisements strongly influence both sex so again the TV ads are affecting both and these visual appeals and to sway the decision of the customer of the consumer then there's another approach which is called I'm the best nearly all advertisements contain some measure of exaggeration the buyers get carried away by these tall claims and make purchases so again the product is not that effective but the advertisement is being hyperbolic and therefore tends to influence the customer to buy their particular product absence of full disclosure is again a form of deception and we see that not everything is written on the product and it can lead to misconception and misguiding the customer and consumer and for example we can see it in all the cooking oils that all the information is not being provided and only the positive side is being provided not the negative one and therefore the customer gets paid to buy that particular product celebrities are used and again the celebrities tend to sway the perception of the customer and consumer because the person is influenced by that particular celebrity and therefore when the celebrity is using their product then they also tend to buy those different products a better approach would be ladies and gentlemen that no offence to generally accepted norms of public decency truthfulness and honesty in claims and representations no discriminated use of advertising for products which are hazardous to society or to the individual no references to eminate personalities or political figures and the use of national emblems should be permitted respect for the principles of fair competition generally accepted in business during comparative advertisements so these are the things which can be done in a better way and we can regulate advertisements of different organizations so that they are not abused or misused and customers are not misguided or are led to purchase things which they don't even need so that is extremely important that would create a more healthy business environment and a better corporate environment within that particular institution Thank you so much