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LINKEDIN: 3 Ways You Can Use LinkedIn to Establish Your Expertise, Beyond a Resume

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Published on Jul 19, 2011

Do you view a LinkedIn profile simply as a resume? Dare I say: it's much more? Here are 3 ways you can use LinkedIn to establish your expertise.

• First, Improve your Connectability. Fill out your profile like it's an executive bio, With a completed profile, you immediately can gain people's trust and establish authority, as well as, they'll want to "connect" with you.
• Second, Strengthen your SEO. Since LinkedIn profiles receive a fairly high Page Rank in Google search, this is a good way to influence what people see when they search for you.
• Third, Increase your Visibility. By adding connections, you increase the likelihood that people will see your profile first when they're searching for someone to hire or do business with.

Join me next time for another Social Media Moment on Getting the Dish with Donna.

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