 So big idea by definition is a big blank space right and we as human beings are very uncomfortable With big white spaces because it's really hard to figure out. Where do you start? Sometimes the execution can be where the team stumbles and we need to show them ways Making sure that you repeat the message over and over a new idea is looks Exciting at the beginning, but it can become so hard when you don't see the results happening So taking an idea from a state where you're just discussing it in a meeting to actually Implementing the idea takes a series of steps number one really you have to get everyone on your side when you as a leader can Create an environment where you're comfortable knowing that there's going to be failures along the way You have to course correct and that's okay. So I think there's a power in Keeping focus and knowing where you're going and keeping your people in it