 Hi, this is your host up in Bhartiya and welcome to another episode of TFR. Let's talk and today We have two guests shot run VP of sales at GXC and Craig steen CEO of JBI Sean Craig has had great to have you both on the show. Yeah, thanks for inviting us. Yeah. Good morning I would love to hear a bit more about JBI Craig Can you just tell us a bit about the company? We are company very focused in the food supply Industry and when I say food supply, I'm particularly talking about Large integrators companies like Tyson Hillcrum pride Smithfield farms foods, I should say That are livestock producers. So the uniqueness In this industry is obviously livestock is not raised in Downtown Salt Lake City or downtown Phoenix It's raised out in very rural areas And consequently a lot of the other operations like protein meat Processing is also going to be close by in very rural areas That being said We are company like I stated that we really focus on this industry And we find that there is a no doubt a lot of inefficiency in network and activity It's one of the reasons in the last really I was introduced to GFC probably about six months ago now and And it was the entreatiness that I have and I really do have a very extensive technology and telecommunications background and Consequently got very intrigued very interested in what GFC and Started really formulating this partnership With Sean and with company as they launch Into the enterprise space and particularly my interest is due to the fact That we see in rural America a real need for this Sean We have been covering GFC on a regular basis, but it's a great opportunity to just remind folks What GX is all about so we can go deeper and talk about this partnership But before we talk about partnership, let's talk about GXC. Sure. So appreciate the time. Thank you. Yeah, GXC Essentially, we are a private cellular wireless solution provider Okay, so what is that that's really being able to deploy a cellular solution As you need it or in other words privately so for an enterprise can launch a cellular solution Use the data that they have on-site and keep it secure and being able to manage and operate that we do that I think we do that particularly well And one of the big differentiators is right out of the box. It works it's almost as simple as Deploying a Wi-Fi solution, but you get all of the cellular benefits that for encryption and noise cancellation and interference Cancelation and mobility and everything that you get in when you open up and use that box And so that's something that GXC has done one of the other differentiators for us is Mesh and we'll talk about that in the podge in the podcast But it's a kind of how we we do that a little bit differently than others in the space and so that's what we do and Really, it's I think really well targeted towards the processors that are in rural areas that have problems with connectivity And they can bring connectivity where they need it and want it and you talked about all those great You know scanning devices and IOT devices and everything Well, it's only as good as the connectivity to be able to bring that data into the cloud And that's what we do as you know Craig was only talking about I also want to go a bit deeper into this this specific Partnership between GXC and GVI talk about the scope of this partnership. Our approach will be to in the High-level state customer base that we have existing out there in our business is really to go Into really introducing the GXC solution and Sean did a very good job there really simplified and in what the connectivity advantages that can be there and really to advance that We will also in some cases not only be just a provider of the solution But very well also be a service in the installation side if need be Lot of these very large food processors and I gave an example of those Introduction for example like a Dyson Very extensive IT very extensive cyber security Concerns and protecting of that data network And a lot of people may say okay. Well, I've got a bunch chickens out on the farm what I need data for well in operations of Raising and in production for example like chickens There's a lot of data that needs to be collected on a daily basis And there's a lot of environmental controls that need to be Managed and alerts sent out if if there is issues that are Resulting in those operations, so just like Sean referenced Not that there isn't Present-day there isn't other solutions out there cellular reach But there is limitations in rural areas even in Year 2023 where cellular reach can be just non-existent Broadband connectivity again, there's presence out there, but there can be limitations And I think what we've really got here with GXC We've got the ability now to extend so even if it is a mile down the road For example to this farm Work connectivity needs to be present For data collection of various types of devices and operations And now we have a very cost-effective and deployment That can be managed So partnership there I think is ideal We're in a very niche Industry, but we know it's a very important industry because As humans or that we all got to do we got to get up and we got to eat every day We got to nourish our bodies. So it's an industry that Will invest in technology and Like it's like we've already stated. I'm very excited To be in a position and this partnership with GXC because I think we really can bring them Some opportunities and we really can service our customers In some inefficiencies and needs that they have. I also want to talk To you Sean a bit as you know Craig We're only talking about some of the challenges that are there, but here if you're talking about, you know Some especially challenge he was talking about, you know, what it has to do with the chickens in the farm So talk a bit about when it comes to these kind of use cases What are the connectivity challenges? That are there which are not just limited to the supply chain of food But also the farm so so talk a bit about that and how GXC is kind of helping, you know folks like Craig to kind of, you know Serban industry, I mean as Craig alluded, you know, these production facilities and farms are in rural areas They're in areas that typically there's no one else there due to environmental reasons Maybe people complain of smell and maybe the traffic that comes around it So they're in areas that you know are not are underserved by The current structure in the United States for example with the, you know, the three big carriers The public we call it the public public the public cellular So you can't just pick up the phone and call a carrier and say hey Can you put a tower up, you know next to my farm because I can't connect my my applications that I need to use on a daily basis that are critical It's the same thing that you see with, you know, ISPs and and broad brand providers, right? It's tough to get them to, you know Put put coverage where you need it and the connectivity and so that's where we step in as long as you have a decent connection at the site in other words a You know some sort of form of a backhaul Internet connection You can set up a complete mobile, you know cellular Solution private and put it where you need it and that's really where where we shine We you you don't have to call anybody you just get an ode Set it up where we think where you know you need coverage one example is like for example in a Barn right and especially a large chicken facility that have multiple barns Those are metal contained Essentially Faraday cages, you know, there's metal roofs. There's metal wires everywhere. There's there's Meshing and everything and you know good luck getting a signal on your cell phone You know with your provider inside there and how do you get that cellular signal inside of the Inside of that barn. Well, you put it where you need it and and that's really Hopefully, you know, that's where we see that the that the GXC solution can solve those issues and it definitely makes it more efficient for You know the the operator to be able to you know Just manage it themselves and make it make it available for for what they need instead of having to rely on somebody else Are there other challenges also? I mean there are existing technology like Wi-Fi is there of course you touch upon the the public cellular networks We are talking 5g also there But are those technologies not sufficient for these kind of use cases Wi-Fi is is a great solution and we differentiate between Carpeted areas and non-carpeted areas so think industrial so offices or homes Cellular is I mean, excuse me Wi-Fi is great. You know, you can connect up You know the devices aren't moving very much They're in areas that are pretty conducive to to to you know to withstand any interference because there is no real interference Wi-Fi in an industrial setting is a little bit different. How often can you you know? There's mobility on Wi-Fi going from one access point to another is is doesn't exist, right? So what you do is you typically flood a Wi-Fi solution multiple access points a lot of times there's interference there's You know the the channel conflicts people can't connect indoors And then we'll go outside and connect and vice versa going outside and connecting on a Wi-Fi solution So there's some limitations there That that are that are part of that solution and so people just seem to Just add more access points instead of actually fixing the technology and providing a technology solution where where where needed And and and obviously these are in areas that are You know not conducive to to to to to radios, right? You know the spectrum The noise the interference, you know, you like I mentioned that barn. That's a Faraday cage, you know you You you're basically isolated from the public network and getting signals to penetrate that Even in even Wi-Fi It's it's it's tough, right? And so we really believe that using Wi-Fi where you need it and then and Complimenting it with a private cellular solution Actually in the industrial areas is actually the right approach And something that will solve, you know help solve the headaches that they currently have Talk about in these environments. How is GXC actually, you know, Helping solve this problem and being able to penetrate that Faraday cage as well So give an example So on the mesh side, as you've noticed you have a central access point And you have a couple of satellite nodes in your Wi-Fi home for Wi-Fi mesh We do that with a a mesh solution Over cellular today. We're the only one that are doing this, you know in a in a In a commercial setting In other words, you actually extend coverage on the cellular channel And you also do backhaul on that channel as well And so we're doing that all in what's the benefit? You know, you need to put that Let's say you need to put a node in an area that you can't take internet to, you know You can't pull internet. It's going to be expensive to pull fiber or any internet connection Well, you can extend that coverage and plug the holes and put the coverage where you need it with a Cellular mesh node and all you need is power, right? And so you can extend that very easily cost effectively and You know, that's that's kind of how we approach it is I look at it as making it simple out of the box to work And you You can take the coverage where you need it, right? Another example, these are in in areas that are, you know, have wide fields. Maybe they have outdoor big outdoor extensions They have a number of buildings And trees That sometimes can cause shading and interference issues, but they need to be able to penetrate that. Well, you can take a mobile mesh node You can put it on a trailer For example, have a and put it out where you need it and it can be fully self-sufficient even on solar For power. It's very low power And so there's some really innovative things that they're that we're seeing producers do with With the private cellular solution and and including that mesh Being able to move it and take it where they need it going back to Craig, you know When we look at, you know, all these technologies, first of all networking itself is not easy Uh You folks, you know, of course in today's world every company has to be kind of tech company or software company We cannot survive without being but you know, these things can be complicated So talk a bit about how, you know Dx is kind of making it easier for you so that you are still focusing on your core business And not duplicate a lot of resources into these technologies. How they are making it easy for you Yeah, uh, good question and good topic. Um You know, I'll start off with uh, particularly in our industry like a lot of industries. Um In order to get to that point where you're a vendor and a prude vendor With a large corporation in our case, these are large food suppliers I mean that is a feat in itself. So what we look at And again, what got me very interested in G GFC is the fact that Deployment from an installation in an ongoing service aspect is very well simplified Now What I do believe also With a lot of our large food supply customers Is they have that capability they have that it capability Um do the fact that we're dealing with a lot of different Um pieces of information Um, we live in a world specially with animal rights Biosecurity Um, which are all areas that we really touch upon in our business But that data and that information is very sensitive So not not only for jbi, um, absolutely if we can be a Installation and service support side of it. We want to do so But I already know that a lot of these Big integrators these big food suppliers that data is so sensitive that They don't even want an approved vendor in some cases to have access to it by any means um You know when we first started hearing about all the craziness of You know holding data shutting down networks and holding data at ransom on those networks One of the very early on ones was pilgrim pride Which really is the large globally is the largest poultry producer in the country in the world um in the united states, they would be number two behind tyson, but um, there's they had hacker attack And virtually crippled their network and they came out publicly and they They paid a sizable ransom um, we know in our business dealing with rural uh personnel And when I talk rural personnel, I'm talking in the middle of alabama in the middle of miss steppi and the back roads of louisiana When pilgrim had to take the initiative and shut down Their network completely because they were under attack um It affected that's field service technician that feed mail that little operation it affected them in order to do their job and Let's face it part of their job is to you know Raise those chickens in in that example and provide animal welfare and provide feed consumption and whatever so I go back to The basis of your question the simplicity Of how gxc and I spent a lot of my time With my background and my knowledge really looking at that. Okay, is this going to be complicated? if it's going to be complicated and it's going to be extremely Costly to deploy As regionalized rural areas, you know, they're not just like Down the street. So there's a cost for employment And um, I think gxc is right on the money. I think they For the market we serve. I think we have a very good return on investment And low cost investment overall. Oh shan, I'll come back to you. Uh, he was talking about some of those things, which is like security and sense of information When you serve industries like these, uh, how do you also ensure security cyber security? I don't know if there are any compliance issues as well there But you know, you are kind of the gateway there. So talk a bit about the security aspect as he was mentioning, uh, you know an issue with the cyber security and you know attacks, um, you know, they're using You know holes in a network, right to be able to access that data A lot of times that data is traversing over, uh, public networks or You know, uh available networks today. Um, but I'll tell you how we we address it Think about a cellular solution where everything remains on site Nothing leaves the premise of the farm You have an onsite server All of the data that goes from a device goes through the core. The core resides on the server. The server resides on premise So you actually never Move that data beyond your, uh, that resides all behind your firewall Okay, um, that's something that that, uh, you know, wi-fi tries to do Um, they they put stuff behind firewalls, but guess what you can always do a wi-fi sniffer, right? You can see what's there and if somebody really knew what they were doing, that's one thing, right? They could they could try to get through that The second, say the second thing is with cellular, um You know, there's inherent encryption already there You can't access a network without an encrypted, uh, hard encrypted or soft sim That, uh, that can be used when you access and use the private network You can't see it. You can't, uh, sniff it. Uh, it's there and even if you Try to get on you're not authenticated. You have no idea what that is and so the data stays there Um, it doesn't traverse over, you know, the the cloud per se, right? It's your own and, um That is just two aspects. I mean, there's many other things that is enterprise ready to be integrated with Other encryption methods and things like that on our server and our core Um, but really that's that's the two main things is that it's it's just you can't, you know, you have full control and, um It's very secure because it's yours and it doesn't leave the data doesn't leave Sean Craig, thank you so much for taking time out and talk about this and Craig I'd really love, you know the way, you know, you you talked about the challenges that are there in the rule Because, you know, it's not just a specific industry, but there are other industries also So thanks for sharing. Uh, you use kids there and uh, Sean Thanks for sharing how you are helping, uh, industry like these that I love the discussion I would love to have you folks back on the show. Thank you so much. Thank you Thanks a lot for the invitation. Appreciate it