 I had just gotten laid off from 9 and 6 only store so I decided either go find another engineering job or go full-time with Pantone. I had like $7,000 in my bank account and I invested it all. I got a website, social media, I started printing shirts, branding, marketing, flyers and that's how it started you know so I think for the first seven years it was hard. I lost a lot of friends, a lot of friends. I was always busy, I was always busy, I was trying to grow and planning you know a lot of my trips people don't know that we plan our trips almost a year in advance. For example Boston we're going to Boston August 25th. Best city in the world. Second best city after LA. Okay. I sold out Boston back in November. And how many people was that? 2,000 people.