Upload

Loading...

Beyond big data: New perspectives on marketing

4,911

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 22, 2013

In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior.

This video is a companion to "The secrets of shopping," the cover story from the Fall 2013 issue of Capital Ideas. Click here to read the entire article: http://ow.ly/q44pI

  • Category

  • License

    • Standard YouTube License

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up Next


to add this to Watch Later

Add to

Loading playlists...