Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 24, 2010
Diego Piacentini, Amazon Senior VP, talks about the value of a company adhering to its own code, even when it comes to honoring a lower price point. Piacentini shares an anecdote about returning money to Chinese customers after a bestselling book dropped in price. The result, he states, was gaining unprecedented customer loyalty and a tremendous marketing boost.