 Long-term care insurance marketing it is a tough nut to crack I promise you that because it's a specific market that if you sell long-term care insurance you understand kind of dynamics that are Changing in the market people are you know qualifying out of it. It's also typically a higher-income type Product as well. So it's a little bit difficult Marketing campaign to build but we have cracked the nut and I'm here to kind of talk about Long-term care insurance marketing for those that are interested in that Secure agent marketing has several clients now nationwide. They're doing long-term care and I kind of wanted to break down Nothing secret in terms of their campaigns, but really just kind of how you want to think about it and how it works in general so the first thing that I'll like to kind of bring up is that the The larger the geography the easier the long-term care Campaign is to succeed what I mean by that is we really need multi-state if we can state if we can Nationwide if we can thirty five states Etc the larger the geography the easier it is to grab these leads and results that we're looking for To either pump into your call center or get you the leads to you know set meetings up or or tele sales yourself Whatever you'd like So that's kind of step number one in general the larger geography the easier it is to succeed the smaller geography It'll still work. It just ends up being a little bit more expensive per result Okay, so now there's two ways that we're currently doing these marketing campaigns I want to break down both of those ways so you can kind of stand now What I want to do is kind of teach you a little bit about What you will see me as you start to watch our content. I draw this marketing funnel all the time. Okay? There's two types of traffic. Okay, there's top funnel traffic right top funnel and There's bottom funnel Okay, the difference between the bottom funnel traffic and the top funnel traffic is very simple This top funnel traffic is people that are in our target market They're in our geographic market, and they are demographically exactly who we want to Match to in terms of income in terms of zip code in terms of all the different things that we know that qualify people into long-term care age Etc right so that is The individual the group of people that we're targeting but aren't necessarily looking to shop long-term care insurance yet Right, they're just in the category that are potentially hoping that we want to spur their interest to shop as opposed to bottom funnel traffic These are the people that are going to Google and looking up long-term care insurance plans Understanding it researching it etc So in general we have two different sort of marketing campaigns that we run This ends up being a lot of the social media Social media now we can get good results here and still get our cost per result I'm relatively low with social media But it's also a little bit less buyer intent than what this bottom funnel traffic is which is Google All right, so they're kind of looked at different ways with the top funnel traffic the social media We're gonna develop the campaign. We're gonna generate the leads Those leads are gonna be a little They're gonna be perfect in terms of that they filled out a forum They've they've you know come into the lead, but they're not quite like I'm looking for long-term care insurance, etc That'll be specifically on Facebook and Instagram. We won't really take users off Facebook Instagram We'll just drive that lead through Facebook and Instagram itself now Google is a little bit more of a Tough enough to crack you need a little bit more steps within the Google system So what we'll do with the Google system is we'll build a landing page with a video that educates Right, and then we'll have a conversion point and then we'll do some content and we'll do a conversion point We'll have a click to call right here. We'll basically take Google traffic So these are individuals that are looking for LTC keywords. These are individuals that are Doing research on this these these keyword groups these longer tail and short tail keywords to get them to our landing page We drive them to our landing page and hope to get them to convert into a lead So these leads in general are more expensive than our Facebook leads, but they have a higher buyer antenna, etc So whenever we work with long-term care insurance clients We're typically trying to tackle both of those campaigns at the same time Depending on the budget that you have to allocate really determines on the success of the campaign and being able to do Both at the same time or one and then the other Typically the easier place to start to prove validity is the social media Project that's about $2,500 a month budget and we'll get to where we need to go Together with that and if you want to go after the Google bottom funnel part It's a little bit more difficult and tricky because we got to build a landing page We got to build the Google campaign. We got to set up all the Called tracking metrics, etc, but it's a better longer-term solution in general There's more budget going towards Google right now than social media nationwide in general and also Google is what I consider to be like the big leagues compared to Facebook and social media Just because you need to have your budget For Google to play ball the reason you need that have your budget with Google on long-term care is because there's a lot of large Players that are bidding up these keywords The reason they're bidding up the keywords is because they're working in their journey and calls So if we come in either if you are a big player or you want to come in and sort of compete with them You got to have a little bit heavier of a budget I'm thinking you could still do three four grand a month of generate those leads that you'd want with the long-term care You can also start smaller But if you have much less than $2,500 to four grand and we'll just start with a small social media campaign at like 1500 a month That'll generate the kind of leads that you want to prove validity to get those call center Leads going or maybe you have an appointment said or maybe you do you know tell sales or that looks like but long-term care insurance Has been a tough nut to crack So you know security leads is a lead vendor Obviously, you guys know that and we've always stayed away from long-term care insurance as a lead type because it's never been something that we Consistently control, but we do feel like we have a good understanding of the long-term care insurance niche right now So if you want to jump on board, we'd love to talk to you about it Just go to a security and marketing comm and fill out sort of a lead form and we'll get in touch with you that way Thanks for watching