 Yeah, so the virtue signaling, I also like have thought a lot about that and what underlies the virtue signaling like what do people what are people actually after when they signal their virtue or really what they're doing is is signaling their conformity to in group norms and values. You display the appropriate opinions, you abide by the accepted taboos, and then you identify as a member of the group you belong. So what makes people susceptible to that is a pre existing condition of insecurity of not belonging of having no community of having no identity in relation to the world in relation to your own purpose like not knowing who am I. If you don't have a strong sense of who am I, then you will be insecure. If you don't have strong connections to community, other people who know who you are, then you'll feel insecure and you'll be susceptible to substitutes or other offerings of a sense of belonging and identity, which could be through virtue signaling membership in various opinion tribes, political affiliations. Also the same underlying insecurity and poverty to return to that is a kind of a poverty a poverty of relationship also makes people susceptible to cults conspiracy theories, including the cult that we call the mainstream. That's very much a cult as well and during COVID really acted like a cult.