 Be self-aware because not all of us are made to create startups from scratch and it might change with time. I'm 42 but I don't want to create a startup. I've done that three times in my life. I know what is the cost and that's okay. And that's the same thing in your teams. Don't push every product manager, product designer, product engineer to be in a situation where they have to do a lot of bets because some people are not self-aware enough and if you push them they might end up with a burnout. So if you actually respect that, you make your product teams and your stakeholders. I act like owners and I act like VCs.