 Good morning everybody, JR Fisher here. It is Monday. Hey, do you know how exciting Monday is? Do you realize how exciting Monday is? We only get 52 Mondays a year. There's only 52 of them and people out there actually complain about Mondays. How can you complain about something? You only get 52 of them a year. So glad I'm here. I'm so glad you guys are here too. If you're new here, do me a favor. Hit that subscribe button down there. I need I think 46 people to subscribe to this channel for us to be Fitbit. Was it or Famebit? Famebit. That's what it is. I got it all wrong and we'll hit 5,000 people. That would be really great guys. Do me a favor. Do that. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. Every time I upload a video you will be notified. You'll be a VIP group of people. So that's pretty cool stuff. Today I have an agenda. My agenda is to talk about the five skills you really need to make money online. The top five essential digital income skills you need and how to get them and that's what I'm going to talk about. However, if you've got questions about anything else having to do with making money online, growing your business online, any of that stuff, feel free to put that in the chat section because I will answer that for you. Absolutely free. Not here to sell you anything. Just here to help you out. Let me know how you're doing. James is already in there. He's already put some comments in there. He's my buddy. He's always there. And I appreciate it very much. The rest of you, don't forget to put comments in there. Get my throat all cleared out. Let me get a little sip there going on before we get started. Yes, we've been doing a little bit of organizing this weekend because we have to pack up and move to Texas. So man, our living room, our bedroom, all the rooms look like a mess right now because all this stuff we get going on. But anyhow, I'll get all that stuff done. That will all work out and I really appreciate you guys being here. This is the thing that keeps us all going. All of us getting together and sharing ideas and all that good stuff. So let's start sharing. Let's start talking about some of that stuff, the skills that you're really going to need to make money online. You know, marketing really is not about pitching to customers. It's about communicating with individual people. And when you think of it that way, it's going to be a whole lot easier to do. It'll make a whole lot more sense to you. And if you think you're just pushing your ideas or selling stuff to people, that's really not what we're doing. And digital marketing really is no different. It's just that the dialogue that we have occurs on electronic platforms, but it's still, you know, you're just communicating with people. That's all you're doing. And there's certain skills that you just got to have if you're going to sell online. And some of these skills, like I know I was not good at them in the beginning. I've gotten a lot better at them. And I'm always improving every day. But I want to go through each one of them with you. There's only five of them. So you can kind of see what you're going to need to do, what you're going to need to have happen. And the first one is copywriting. Copywriting really is just the written word of promoting and prompting action. That's all it really is. You're trying to get people to do something. Given the number of online channels that exist today, copywriting really is a must have digital marketing skill. Emails, landing pages, you know, events, sales pages, paid ads, social medias, chat box, all these things have to do with copywriting. And copywriting is so very important that you get good at it, guys. Let's see here. Just checking the comments section there. A couple are coming in. A couple of them are getting truncated, which means somebody's typing something in there and for some reason YouTube doesn't like it and they erase it. I don't know why they do that. You also need to be able to shift gears easily, OK, depending on the expectations of your audiences. Copywriting, I would tell you the best way to get good at copywriting is starting to write copy, OK? You'll start to find out what work, what doesn't work, what doesn't impress, what does impress if you just do it and do it every single day. You know, when you're doing this, it just it makes things a whole lot easier for you in the long run, even though it's difficult in the beginning. There's an app you can get called Hemingway, H-E-M-I-N-G-W-A-Y. And I've been to the Hemingway house, which is very, very cool down in Key West, but he was an amazing writer. And he had a lot of problems. He had, you know, alcohol problems, drug problems, psychological problems. He was bipolar. He had all these things going on and he got good at copywriting. So don't think you can't do it. The Hemingway app will actually give you a readability score. It will highlight different things for you in your copy. So I would tell you to check that out. There's also courses you can take. You could do these things, you know, just, you know, you could go on YouTube and learn how to do copywriting for free, which is what I would recommend. But there's also courses out there you can buy on it, too. The next thing I'm going to tell you, and this thing here kind of eluded me in the beginning, but you got to get good at SEO. SEO is search engine optimization. Basically, what that means is you're writing stuff that people is already looking for. OK, if they're already looking for it and you write it, then they'll come across it. A lot of people try to write stuff and get people to search for it. That's hard to do. We don't want to do that. What we want to do is get information out there that people are already searching for. So whether they're, you know, searching how to, you know, get their hair cut or catering or, you know, the newest movie theater or restaurants, search engines are there to help them find this stuff. And if you provide them with they're already searching for, then you're going to do pretty well. It is very complex, though, I will tell you. There's a lot of creative aspects to it. There's a lot of sub skills that have to do with SEO. You need to know how to promote and, you know, produce content, how to effectively list your stuff so that the directories pick it up. SEO is so very important. There's a lot of SEO tools out there. There's there's on page SEO. There's off page SEO. So, you know, all of these things out there you need to learn if you're going to make money online. There's one called WooRank. It's a free website review tool. So you can check it out. Let me put this in here real quick. WooRank is a free SEO tool. OK, it said there we go. SEO tool. I'll put that in the chat section there. You can grab that tool. It's a pretty darn good one. You can also learn SEO from YouTube, you know, from courses. And basically, it's a whole bunch of title tags, meta descriptions, headings, alt tags, all these things. And what they are is they're things that come up in the search result. So once you learn how to enter them, Google can find your site and it can bring it back in the search results. Is you is or is you ain't live streaming now because I ain't seeing anything but the thumbnail. I am and it's coming up on my screen. Let's see here, James. I am streaming. I think it may be your computer because I know you had this problem the other day period. You may want to restart your computer, James, period. Is anyone else having any problems? Question mark. Tony, James, I don't know if you can hear me or not, but I can see I have a monitor. So I'm monitoring what YouTube is broadcasting. And this is what I see right here. And it looks like me. So as you can see, it's working for me. Not sure why it's not working for you. Oh, we'll keep an eye on it. But I think maybe it has something to do with the settings on your computer. So if you would check that out. So anyhow, that's ICO. That's the second skill that you're going to need. Let me get another sip here. And I'm waiting to see on my screen where I just help my computer up to make sure it's all working well. But it looks like it's working fine on my end here. I don't see that anybody else is having a problem. Let me know if you are. And let me see here. I think on my screen here, I'm getting ready to hold up my own screen. So let me let me check this. I'm double checking this. But it looks like, yes. It is working fine. So there it is. It is working fine. I've got the glare of my circle light there. There's a big circle light here. Now, the third one, right? I want to talk about, guys, is PPC. Now, while showing up in organic search results, let's see, Paul says looking and sounds good. Thank you so much, Paul. I appreciate that. Brings huge benefits that compound over time. It can take a while to establish presence. So SEO is not a quick thing. It takes a while for these search engines to find your website to index it. An option for gaining relevant visibility more immediately is through pay per click advertising, where when people click, you actually have to pay. Your business basically is guaranteed to show up in the top spots, but you pay for each click, your ad gets. So paying more doesn't necessarily mean you're going to show up more because ad relevance and quality are factored in too. So you got to be good at this stuff. So that's important. You know, sit here. Now, relevance and quality, those aspects are what make up a pay per click skill. This really is a skill. You don't just need to know how to balance or allocate your budget. You need to know which keywords to target in the best channel and ad formats. OK, so you're going to need to know that too, as well as how to create, you know, really good experience for your audience and make sure they're getting what they want. The better your ads are, the lower your cost per click and the higher your profits. So that's something else to consider. Pay per click advertising isn't just on search engines. It's on social media, your websites, directories and your digital marketing skill in this area is really, really important. I know I'm running a campaign now and I was sitting there yesterday and I think I'd spent 20 or 30 bucks and somebody gave me $397. I'm like, well, that's pretty cool. So that's obviously working. OK, we're doing that. And that has to do with some of my ads on YouTube, which I'm getting ready to redo all those ads. And that's another thing I'll tell you guys. You can't just do an ad and run it for two, three years. It's not going to work that way. You're going to run ads that aren't going to work, some that are going to work. And then when they do work, they're going to wear out. You're going to come up with new ads. It's a constant thing. It doesn't stop. So if you think I'm just going to run an ad, make some money, you might. But even if you do make money, it's going to go away. And you're going to have to redo it again. So that's how that works. And there's all kinds of tools you can get to check your performance. Google Analytics really is a pretty good one. WordStream has one. It's called Growth Academy. It's free. It's interactive. It's a learning platform. So you can get that at WordStream. And WordStream also has some pay stuff too. Let's see here. I see Yahoo was just sold. Do you think they could compete with Facebook and become a good search engine? Well, now, I don't think of Facebook as a search engine. First off, I think of it as a social media platform that's turned into an advertising platform. It's no longer social media, because I can post up on there. Or my friends can post on there. Some of my friends have millions of followers, and they get five likes, or they get two or three comments. So that tells me they're not showing their content. Could they compete with another search engine? I don't know. I don't know anything about that. See, Paul, tell me about it. Let me know what happened with it. Or are they turning into a social media platform? Is that what you're saying? Because I don't know anything about that. I read a lot of news, but I missed that one. I have seen all this stuff about Bill Gates, though. How about that, dude? He wasn't very successful, even being one of the richest guys in the world. He was still striking out with most women he was trying to pick up. At least that's what the news article say. And he was cheating on his wife, so I got no respect for that either. But that's what it is. You said you tested multiple variations of an ad. Yes. How many are you going to test on new ads? Generally, there's multiple levels of testing. So I may do five or six different videos for an ad. OK, so five or six different videos. And then I'm going to test that against keywords. In keywords, I may use, like if I'm using my competitor's keywords, it may be 60 or 70 keywords. If I'm using my own keywords, it could be a couple hundred keywords. And I just throw it out there to all these different keywords. And the keywords that do well, I keep. And the ones that are too expensive or don't get me clicks, I kill those. And I test so many things. I test audiences. I test competitors. I test channels. I test a lot of things. I mean, when I'm doing campaigns, Paul, it's a lot. I've really contemplated on doing a course on YouTube ads. Man, it's so complicated. I just haven't done it yet. I'm probably going to teach pieces of it and maybe put all that together because it is really something. Verizon sold it for, I believe, a few billion. It's so funny we can throw away a few billion now, right? Just throw that term around, a few billion dollars. Paul said, do you find music ads anything in ads? Music ad anything in ads? I use it at the end of my ad when it's just a screen and there's arrows and it's saying click here. During the ads, I don't really add any music in there. Not saying it doesn't add. I'm just saying I don't do it. So really, the thing is, you got to test it. What I would do is I would do one ad where you got music in the background and one that you don't. And run 1,000 people to the videos, get 1,000 views, see which one did better. That's the only way to tell because music could work good in one ad and then not work good in another ad. It could have been the ad that was different. And it's advertising is where you're going to spend a lot of money just to figure out what works and what doesn't. The next skill I'm going to talk about. Number four is your email skills. Your email skills are so important, guys. This is where I make the majority of my money is through emails every single day. Those emails that go out to people make me money. Emails really have been around for a long time now and that sounds crazy because I remember it first came out. But for every dollar spent on email marketing, the average return is $42. That's a lot of money. 42 times 1. And I would say that's definitely accurate. Email marketing really is the most popular digital marketing skill because it's so versatile. There's so much you can do with it. You can engage customers who haven't engaged with your company. You can convert leads. You can build loyalty with it. You can set out content to them. You can do all kinds of updates. You can tell them about your company. You can send them to sales pages. There's just so much you can really do. When you get really good skills with email marketing, guys, you can build lists. You can perform experiments. You can find out about your audience. You can run surveys to them. There's so much you can do with email. Probably my favorite thing to do is email. Email is just amazing. There's a lot of free email marketing tools. However, if you're going to email, I'm going to 100% recommend Cartra. Let's see here. I recommend Cartra for all emails. It doesn't want to say what I said, so let me fix this. Have a hard time here. It doesn't want to say it. Rec Cartra for emails. Now, I don't just recommend Cartra for emails. I recommend it for all of your digital marketing, because it does sales pages. It does sequences. It does funnels. It does videos. It does all kinds of stuff. And in the description of this video, after it's over with and you're watching it live, there's going to be a link to Cartra. You can click on it. You can go watch a video on what Cartra does. And if you like it, you can use my affiliate link, which will get it for you for $1. So you can have a trial for $1. So that's pretty cool. But email guys, email's it. I mean, you've got to learn how to do emails, OK? It's so, so very important that you do that. There's a company out there called Wishpond. And they've got a free course on it. You could go into Cartra and you could look at a lot of their stuff in there. And it gives you a lot of training. But man, email's it. That's number four. And we're almost down to number five. You was right. The problem was with my dumb phone. Oh my god, no, no, you're using a phone? Oh no, James, you're not using a computer or an iPad. Oh my goodness. So I look really tiny there, right? OK, that's one way for me to lose some weight. OK, so the next thing I'm going to tell you is what you need. This skill is the skill you need to apply to every other skill I just told you about. This one here is conversion rate optimization, CRO, OK? In other words, you need to be able to look at all the stuff you're doing and figure out if it's actually working. So if you're copyrighting, you're doing SEO, you're doing pay-per-click, email marketing, whatever it is, you've got to be able to come back and figure out what worked and what did not work. How about Cartra for blogging? I mean, yeah, you could use it for that. Blogging, I would say is more, well, 100%, I would say YouTube is where you want to blog, OK? If you're going to go live or you're going to record videos, YouTube's the place. The next I would say maybe Twitter, Instagram, Facebook. Facebook is really terrible for video right now. I mean, they just, and I don't know if that's going to change, but they just will not show organic content. They won't do it. So you're kind of wasting your time if you're doing your videos on Facebook. And number two, people don't go to Facebook to watch videos. They go there to interact with posts and stuff like that. So the odds of them watching a video on Facebook are not good. The reason they go to YouTube is to watch a video. So it would make sense. That's where you'd want to put your video. And that's what I would say for that. Let's see here. What else we got? You're not a digital marketing master ever. I will tell you that, ever. I don't care who you are, I don't care how long you've been doing this. What good does it do if these visitors take action on your site and you don't know it and you don't understand it, OK? A conversion refers to a specific action. So when I say conversion rate optimization, you've got to first off define what is the action you want them to do. Did you want them to opt in? Did you want them to go watch a video? Did you want them to go buy something? What was the goal of whatever you did, whether it's an email, whether it's a pay-per-click, whatever it is, you've got to know what the goal was. Or you can't judge it, right? It makes it really, really difficult to judge. You also need to be familiar with your page elements that influence your conversion. It's like your copy, your button colors, your speed, your layout, even the structure and navigation of your page matter a whole lot. So there are free CRO tools out there. However, if you have cartra, all of that is built into cartra, OK? All those tools are actually in cartra. Paul's saying, as an affiliate for cartra, how do the commissions compare to click funnel? How is cartra customer service? Cartra customer service, I think, is excellent. I really do. Is it immediate? No. It's going to take you probably half a day or a day to get a response from them. But they're very detailed. I had click funnels. I did not market click funnels as an affiliate. I will tell you that. I know a lot of people have made a lot of money off click funnels as affiliates. I think it's because click funnels is really good about promoting itself. Russell Brunson is really good about promoting click funnels. And it really was one of the first kind of all-in-one funnel softwares. But it doesn't do half the things that cartra does. And it doesn't do most of the things that cartra does, as well as cartra. And it's super expensive. I mean, it is super expensive compared to cartra. Cartra's plan, I think, is $99 a month. And really, to get any usability out of click funnels, last I checked, it was $297 a month. So it's triple right there. And then when you get into having bigger lists or sitting out more stuff. And it doesn't really email either. I mean, it has a thing called Action Addicts. It wasn't very good. I had Infusionsoft at the same time as I had click funnels. And I was paying like $300 a month for click funnels. And then another couple $2,000, $3,000 for Infusionsoft. So I was $2,500 a month into it. Whereas with cartra, you're going to be $100 into it. So it's a huge difference there, too. You've got to look at that. There are some courses out there on CRO. Unbounce has one. Go to Unbounce, get their free landing page course. It's really good. Very square in a way. It's a really good one. It shows you what you should do, what you shouldn't do. And that's pretty much it, guys. Those are the five that you're going to need. It's copywriting, it's SEO, it's pay-per-click, it's email, and it's conversion rate optimization. Those are the five, OK? Anybody who writes about this stuff knows those are the five. In any particular order, it doesn't matter. As an affiliate for cartra, OK, I already read that one. Cool. So that's it. Do you have any questions on this? Is there anything you would like to know about these skills? And all these skills, you can get better at them, guys. I've given you ways to get better at all these things. It's not that hard. These things may or may not be new, but the skills required to get income really are these five skills right here. You can use tools. You can use free courses. You can watch my videos. You can watch other videos on YouTube. But you've got to get good at these five. If you don't know what these are, you will not make much money online, OK? If you aren't good at these skills, you've got to keep your digital skills in tip-top shape. And because the thing is, even if you know these things today, they change a little bit tomorrow. There's different things that make them optimize better tomorrow or the next day. And the software has changed. So many things change all the time that you really got to stay on top of it. So that's what I got for you today. Let's see, you don't look beat up after clearing out the storage units. Yes, I did do some clearing out of the storage unit. I didn't clear it all out, but I cleared most of it out. Hated clearing out stuff when we moved to Boise from Chicago. Learned to spring clean every year now. My wife is really good about it. She's a lot more organized than I, but she has a DIY channel. She's always studying that, and she knows how to organize and do stuff. And sometimes I'll open a cabinet. There's all kinds of little containers in there where she's organized all my stuff. She's very sweet lady. She's very good at that. So yeah, I'm getting ready, slowly getting ready for that move, getting all my stuff done. I do appreciate you guys. I really do. I want to let you know that once again. If I don't tell you enough, I really, really appreciate you showing up. I really appreciate your input. Somebody said, I think it was Paul said the other day, do you get offended by stuff? If somebody tells you something, I'm like, no. Because if somebody is communicating with me, they're going through effort. They're taking time out of their day to tell me something and offer something. And if somebody is doing that, I have to take it in which the spirit it was given, and that was they were trying to help. Now, do some people just type stuff to cut you down and make you feel bad? Yeah, but then I look at it and I go, well, man, they must be having a bad day. They must be having issues in their life, or they wouldn't be taking their time to even do that. So I think I told Paul, I don't get offended anymore because I'm out of my 40s. If you can't grow out of getting offended, and James, you second me on this, if you can't grow out of getting offended, you're not growing as a human being. So I don't wanna get on a tangent, but man, I could talk about getting offended all day long. It's so easy to get offended, and it's so easy to justify. You can say, well, this person cut me off, or this person said this to me, or this person did that, and I can show you instances where all those things happen to other people and it didn't offend them. It didn't upset them. So it really is how you take this stuff in. And by getting offended and upset and all this, you're only hurting yourself, because a lot of times those people don't even know you're upset, right? Somebody cuts you off in traffic and you go berserk and nuts and scream and yell and you know, ah, right? And they don't even know they cut you off. They're still, they're driving down the road. They don't even know you exist. So who are you hurting by that? You're hurting yourself. Not to get off on something that is not one of the five today, but that's kind of how I feel. You look so much more at ease now compared to first videos. Practice makes perfect, I guess. Well, yeah, I mean, in the beginning, I was so concerned about what I should and shouldn't do. And I don't much care anymore. And I mean, I don't mean I don't care about the videos because I care about those immensely. I care about the information I give you, but I'm not trying to just regurgitate information. I'm really trying to communicate with you guys. And I hope that comes across. I really do, and I appreciate the kind input there, Paul. Paul will give me negative input and positive input. And I appreciate that because he takes his time to even bother, right? Some people don't even bother just like, I'm gonna listen to that guy, they click off. But he does take time to do that. And all you guys who put in your comments and hear your suggestions, I'm getting like hundreds and hundreds of them now and all my videos. And I'm trying to keep up with them, but it's so nice because I remember when I first started doing videos, I blamed the audience. I was like, well, nobody's commenting. These people aren't any good because they're not commenting. I didn't have anything worth commenting on. Okay, I gotta have something worth commenting on. And I gotta ask you to comment. So if you haven't commented, please do so. Doesn't matter if you're live with this video now. Doesn't matter if you're watching it later on. I love getting your comments. I love getting your questions. I love helping you out. I'm gonna go ahead and wind this down today. We have a bunch of stuff that we're getting rid of today and I have to meet a couple of people to give away some stuff, sell some stuff, do some stuff. And hopefully I get some work done today too. We did some filming for Jessica yesterday and we got to get some editing done on her stuff. She has amazing stuff for her channel. Don't forget to check it out. She has a Home Sweet Farmhouse and she also has the Furry Family Coach. Check out both those channels on YouTube. Check them out also on Facebook. Guys, thank you so much for being here. I really appreciate each and every one of you. Don't forget to subscribe, ring the bell, turn on all bell notifications so you're notified each and every time I go live or I upload a video. Don't forget to give this a thumbs up if you liked it. Share it with your friends and relatives. I think I need 46 subscribers, 46 subscribers to hit that 5,000. So I'm slowly getting there. Peace and blessings everyone, always. See you tomorrow. Thank you so much James I'm glad you got that phone issue worked out. Get me on a bigger screen, put me on a laptop. Okay guys, thank you so much. I appreciate you being here and I will talk to you real soon.