 Good morning, dear colleagues. In this paper, I would like to give brief answers on the following questions. How, from the point of view of an unprepared spectator, should an archaeological artefact look like? And what was the basis on this perception? What gaps the spectator attentioned when visiting a stone artefact exhibition? Third, in the light of the foregoing how to create an interesting stone artefact exhibition in order to promote archaeology. During my university internship at the holding of Hermitage Museum, I heard from one of the museum workers that archaeological artefacts attract very little attention among museum visitors. There was force about the attractiveness linger in my mind. Over time, I released that the problem lies not in the artefact itself but in the way that are displayed in the exhibition. In other words, there are not the archaeological artefacts which are not attractive but the archaeological exhibitions. I asked myself what was so amazing about archaeologists that made me choose these fields and professions. That is how my fellow colleagues and I came up with an idea for an exhibition that would have spectators see artefacts of the way a child sees them, full of mystery, ancient and beautiful. So, we decided to organize an exhibition of archaeological artefacts which use stone artefacts for several reasons. First of all, to the fact that the stone age tools are exhibited razor poorly compared to the artefacts from other archaeological periods. We also wanted to spark the interest of the audience in ordinary artefacts which are not considered as pieces of art which speak for themselves. Before we go into details, I want to specify that initially I was planning to present this project as a poster. So, today the presentation should be considered as an empirical observation, is not full-scale scientific research. So, how an ordinary person, non-professional, imagines and archaeological artefacts. If we type in search both the word artefacts in Russian or archaeological artefacts, this true notion means usually the same in a lame and terms. The first picture we got will look like this, or this, or this. There is a specific term of artefacts in archaeology. It is defined as any material object made of changing by ancient humans. This is for an ordinary person, an artefact that sounds supernatural, the function of which we often do not know. Besides, it might be object common from other civilizations space like this. You can see all this in this picture. This link between archaeology and space is immediate into the thinking of an ordinary visitor. We will talk about nature of this phenomenon later. From one hand, this perception is based on a limited understanding of what an archaeological archaeologist's job includes. From another hand, it is determined by the information from films, TV programs, computer and board games. We created a short questionnaire in which a participant needed to draw an archaeological artefact the way he imagines it and also say what association he is with archaeology, what films and games pop up in mind, the way they think about archaeologists. Here are some representative pictures we got. A different type of pictures. We must admit, this is not a social survey, but just a short observation. We can see the connection between an archaeological artefacts and quite as a speculative fiction literature. Two or three magic wand like a gandel have between space objects and other objects dinosaurs, of course. We decide to see why the audience makes such a connection. The link between space and artefact is clear, keywords in the questionnaire. This perception is based on popular board game, non-fiction novels or Indiana Jones film head aliens. The crystal skull is an artefact from another planet. If we speak about artefacts as over-pho-magical objects from fantasy culture, we must blame films and game equally. For example, in the game World of Warcraft, played by more than 100 million people and being played by nearly 10 million people right now, there is a specific field of discipline, archaeology. One can take level of an instrument and search for artefacts. We have to add such games. It's not activity for children, but pastime for millions of adult games in the world. We should understand the influence those games have on people's perception of archaeology. This all adds up to the misconception of what archaeologists do. This observation is important to understand the principle of which our exhibition is based. So, we can see the expectation of underprepared visitor and the reality. Does that mean that we need to transform archaeological exhibitions into entertainment venues? Absolutely not. At the same time, we will take into account the specific way of archaeological artefacts' perception based on the socio-cultural environment. Some examples of academic exhibitions in Hermitage in St. Petersburg Museum, or a modern exhibition in Tsarist town near Moscow. It's a problem it's not in the Russian Museum. It's in the Greek art museum. Stone Age exhibition, very small. Now, having this image of an ideal archaeological artefact, we should determine and determine what gaps the attention of our unprepared visitor at Stone Age Tools exhibition. So, we will talk about form and colour. Dealing with the form of objects, the matter is quite obvious. As for the texture and colour, we should go into details here. When preparing an exhibition, we use the colour criterion as one of the main characteristics. We're going to show the great diversity. The painters from our team, our team, choose artefacts of different colours. We need to previous the different colours and materials where of great importance in the previous centuries. Kyrkonopras, in his PhD at Stone Age of Northern-East Europe, points out the importance of colour and texture and different material about ancient inhabitants themselves when talking about the human additional changes in during neolithicization period. That is why the colour of artefacts is extremely important for spectators, as well as for new Stone Age hunters. What else attracts visitor attention? As we remember, one of the main characteristics of artefacts for visitor is uniqueness, the uniqueness. Based on a conclusion, we decide to take only few artefacts and put them separate pedestals instead of filling up many exhibits in showcase. This way, we will able to show their uniqueness. Each pedestal is made separately in accordance with the colour, form, function and place where artefact was found. For example, this pedestal represents a split log about which the stone has fixed on a transparent fixing system. We also put light bulbs inside the log so that there will be pale light coming from the cracks. That pedestal represents the function of artefacts. These artefacts used to split the logs and indicates the place where it is found in the woods of Dunnard. This process of creation of pedestals. Besides, if we examine through the pictures from the internet, which so-called artefacts, we will see this trend in putting them on pedestals or other such objects. The main purpose of this is to make them even more impressive. We decide to follow this idea and make the pedestals higher. This method, the variation of sight angle, when the spectators look from the bottom upwards, is really used in cinema to show a dramatic moment on a destructive action. One of the main elements of the exhibition is the light design. Demand applied together with cold colours creates a ghostly atmosphere underlying the mystery of ancient stone artefacts. Due to these elements, the visitor is already prepared to his visit. He will be more willing to learn the scientific information displayed at the exhibition. So, the visitor will be interested in learning more about these magnificent and important artefacts, as well as the scientific approach itself. Now, let's speak about the exhibition project. I would like to presue once again that it is just blueprint and the project is under development at the moment. The artefacts that are going to be displayed from this camera in the centre of the first hall in a dimmed light, we can see a stone artefact handaxe using a model of magnetic elevation. We have an artefact flying several above the pedestal. The spectators pay full attention to the object in this process of creation of artefacts. Along the entire perimeter of the first hall, this corridor with additional information of artefact is displayed. Here we can learn more about the place where we have found the stages of the fieldwork of archaeologists. And the second hall. There will be animated film about the development of human and dynamics of the flipper tools shape change in accordance with different periods. In the third hall, there will be stone artefacts from across the globe, Dermac, Egypt, Volga region, Siberia. There will be a stylized map made by a lad on the floor. The pedestals will be placed on the map according to the place from which artefacts come. The fourth hall will show the connection between ancient people and modern society. And the fifth hall is dedicated to history of collection. In conclusion, so trying to save the aesthetic background corresponding the visitor's perception on archaeological exhibition, we will strive to deliver scientific knowledge of great quality. Thank you for your attention.